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PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChatâ„¢, an instant messaging application designed to enhance the fragrance creation process with the addition of real-time consumer feedback, coupled with qualitative insights. The app connects directly with leading messaging platforms, bridging the gap between consumers and IFF creatives to unlock co-creation opportunities. Using advanced semantic AI and Natural Language Processing (NLP), ScentChatâ„¢ provides valuable insights to help develop scents that people love.
"The ScentChatâ„¢ tool was specifically developed to enable direct, real-time communication between consumers and fragrance creators via widely used platforms such as WhatsApp and Facebook Messenger," said Valery Claude, senior vice president, Scent Innovation, Creation and Design.
Breaking down barriers to co-creation
Commercial fragrance creation is where art and science meet. On the one hand, it is emotional and highly subjective. On the other, creative development requires precision and technical expertise. Perfumers leverage qualitative consumer data to navigate this complex process. However, gathering timely, authentic sensory feedback and translating that into relevant formulation insights is difficult, time-consuming and costly.
"ScentChat™ mirrors the dual nature of fragrance creation – combining human experience with technology to produce sensational results," said Clotilde Raz, senior manager, Global Human and Consumer Insights – Scent, at IFF. "The app is a huge leap forward, making innovation more efficient, immersive, and impactful. We're already smelling unique, consumer-loved creations from our artists of perfumery, based on this exciting new resource!"
ScentChatâ„¢ allows specific research participants to interact with perfumers using already familiar messaging apps. The app takes the feedback and leverages IFF's proprietary semantic and NLP AI algorithms to analyze inputs and instantly generate insight reports from which formulators can make informed decisions about ingredients and many other factors, based on accurate, up-to-the-minute data. This process alone, can remove many barriers typically associated with consumer research, making it a cost-effective, accessible and scalable tool. The app offers an additional benefit by fostering a legitimate sense of community and collaboration with fragrance creators.
Beyond its tangible benefits for co-creation, ScentChatâ„¢ also represents a significant leap forward in the application of generative AI and NLP technology to advance the art of perfumery.
Discover more about how IFF opens up the world of scent, for its customers and their consumers, here.
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, X (Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with TM, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.
Contact:
Judith Gross
VP, Communication and Branding, Scent
+33630097462
judith.gross@iff.com
PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChatâ„¢, an instant messaging application designed to enhance the fragrance creation process with the addition of real-time consumer feedback, coupled with qualitative insights. The app connects directly with leading messaging platforms, bridging the gap between consumers and IFF creatives to unlock co-creation opportunities. Using advanced semantic AI and Natural Language Processing (NLP), ScentChatâ„¢ provides valuable insights to help develop scents that people love.
"The ScentChatâ„¢ tool was specifically developed to enable direct, real-time communication between consumers and fragrance creators via widely used platforms such as WhatsApp and Facebook Messenger," said Valery Claude, senior vice president, Scent Innovation, Creation and Design.
Breaking down barriers to co-creation
Commercial fragrance creation is where art and science meet. On the one hand, it is emotional and highly subjective. On the other, creative development requires precision and technical expertise. Perfumers leverage qualitative consumer data to navigate this complex process. However, gathering timely, authentic sensory feedback and translating that into relevant formulation insights is difficult, time-consuming and costly.
"ScentChat™ mirrors the dual nature of fragrance creation – combining human experience with technology to produce sensational results," said Clotilde Raz, senior manager, Global Human and Consumer Insights – Scent, at IFF. "The app is a huge leap forward, making innovation more efficient, immersive, and impactful. We're already smelling unique, consumer-loved creations from our artists of perfumery, based on this exciting new resource!"
ScentChatâ„¢ allows specific research participants to interact with perfumers using already familiar messaging apps. The app takes the feedback and leverages IFF's proprietary semantic and NLP AI algorithms to analyze inputs and instantly generate insight reports from which formulators can make informed decisions about ingredients and many other factors, based on accurate, up-to-the-minute data. This process alone, can remove many barriers typically associated with consumer research, making it a cost-effective, accessible and scalable tool. The app offers an additional benefit by fostering a legitimate sense of community and collaboration with fragrance creators.
Beyond its tangible benefits for co-creation, ScentChatâ„¢ also represents a significant leap forward in the application of generative AI and NLP technology to advance the art of perfumery.
Discover more about how IFF opens up the world of scent, for its customers and their consumers, here.
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, X (Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with TM, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.
Contact:
Judith Gross
VP, Communication and Branding, Scent
+33630097462
judith.gross@iff.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IFF Adds Real-Time Consumer Feedback into Fragrance Creation with Introduction of AI-Powered ScentChat™ App
The Initiative Aims to Address the Pain Points of Family Filmmaking
BEIJING, Dec. 13, 2025 /PRNewswire/ -- On December 6th, the 3rd FamilyLens International Film Festival opened in Beijing. SmallRig, a global specialized provider of imaging solutions, collaborating with FamilyLens, is empowering family filmmaking through various initiatives, including the Family Filmmaking Co-Creation Initiative, a dedicated family filmmaking kit, and a social impact screening program.
Deepening the "Co-Creation Initiatives"
The Co-Creation Initiatives are a series of global creative initiatives open to filmmakers and image creators worldwide. Through deep collaboration across multiple dimensions — including product co-creation, discovery and promotion, and content co-creation — SmallRig aims to expand the boundaries of mobile filmmaking and bring the spirit of Free Your Dream to life with creators everywhere.
Following the launch of the Mobile Filmmaking Co-Creation Initiative at the 14th International Smartphone Film Festival, SmallRig announced the launch of the Family Filmmaking Co-Creation Initiative on December 6th at the 3rd FamilyLens International Film Festival. The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion, and content co-creation, to explore the possibilities of family filmmaking for everyone.
Mr. Zhou Yang, Founder and CEO of SmallRig, shared the inspiration for the initiative: "The initiative is rooted in the immense universality and profound emotional depth inherent in family narratives, which serve as a common emotional bond connecting global audiences. We firmly believe that in this era, where everyone can be a content creator, every family can and should film their own story. The instinct to create is deeply embedded in the human spirit, and every home is the origin of countless narratives."
Gu Xue, Founder and Director of the FamilyLens International Film Festival, stated: "We hope that people and practitioners around the world who care about family movies can find suitable solutions and gain insights from the Co-Creation Initiatives. We look forward to more and more people exploring the field of 'Home' together through this initiative."
To address the pain points of family filmmaking, SmallRig officially released the SmallRig Family Filmmaking Kit at the opening ceremony. The kit includes a high-quality microphone, fill light, and a portable tripod, specifically designed to achieve "professional function democratization" and "complex feature simplification." During the FamilyLens Workshop, attendees experienced the convenience of the equipment firsthand. Many expressed that the kit truly solves many problems, enabling ordinary families to complete necessary filming without specialized photography knowledge.
Social Impact Screening Program
The 3rd FamilyLens International Film Festival is open to the public from December 6th to 14th. The festival opened with the screening of well-received documentary: K-Family Affairs. In addition to the competition section, the festival features several distinctive sections, including the Reframing Home Movies— An Italian Retrospective, Youth Film Program, Filmmaker in Focus, and the Social Impact Program. Four major awards, such as the Real-Life Portrait Award and the Artistic Exploration Award, will also be presented.
As a key component of the Co-Creation Initiatives, the SmallRig Image Development Fund partnered with the FamilyLens International Film Festival to curate the "Social Impact Screening Program." This unit focuses on elevating awareness of critical issues within the family unit, advocating for a new reflection: "Starting with Seeing, Concluding with Understanding."
Arum Nam, Director of K-Family Affairs, stated:
"Starting with the stories of your family, your friends, and yourself, I believe this personal narrative can connect directly to the bigger society."
SmallRig believes that truly meaningful social impact storytelling stems from awareness in proximity—achieved by using the lens to penetrate the daily surface and enabling a deep, empathetic "Seeing with Empathy."
The four featured works in this unit are:
- People of the Ascent
- Granny's Lost and Found
- Ruixi at Fourteen
- No Country For My Maternal Grandma
These films highlight four family issues that require "seeing": the yearning of left-behind children, the mental isolation of Alzheimer's patients, the elderly searching for subjectivity in their drifting lives, and the emotional volatility and struggle of Bipolar Disorder.
Strategic Outlook and Future Expansion
SmallRig will continue to support the Family Filmmaking Co-Creation Initiative's deep development through promotional campaigns and practical workshops focused on family movie scenarios.
The overall goal of SmallRig's Global Co-creation Initiative is to continuously explore and meet the growing, diverse needs of global creators across different vertical domains. SmallRig is committed to persistently expanding the co-creation model into more imaging sectors, collaborating with industry partners to push the boundaries of imaging and grant global creators broader creative freedom.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
