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On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Global Brand Ambassador, Tate McRae and Global Innovation Partner, Dr. Muneeb Shah start in latest Neutrogena® Hydro Boost Water Gel Campaign Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neutrogena® Introduces Tate McRae as Global Brand Ambassador
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JAKARTA, Indonesia, March 7, 2026 /PRNewswire/ -- UGREEN, a leading global consumer electronics brand, officially announces Indonesian actor and musician Iqbaal Ramadhan as its Brand Ambassador for Indonesia. The partnership connects UGREEN's vision of empowering people through technology with Iqbaal's creative energy that flows between music, film, and art.
For UGREEN, "Activate Your Beat" is more than a message — it is the expression of a brand philosophy: to create technology that keeps life in motion. The company's expansion across product categories and innovations has always aimed to inspire users to unleash their creativity and live with confidence.
"I always carry something that shows personality," said Iqbaal with a grin. "For example, my T6 Magic Wireless Earbuds — they can actually express themselves on their little screen. It's fun, creative, and personal, which is exactly how I see UGREEN as a brand. If I had to describe UGREEN in three words, they would be active, thoughtful, and creative. That's what 'Activate Your Beat' means to me — finding your rhythm and letting technology keep it alive."
Through this collaboration, UGREEN highlights how technology can serve as a creative companion rather than just a tool. The MagFlow Series Power Bank and Wireless Charger keep Iqbaal powered throughout his hectic schedule, while the T6 Magic Wireless Earbuds immerse him in music whether he's creating or relaxing between takes. The NAS DXP4800 Plus Smart Storage System safely houses his recordings and video files, ensuring that inspiration is always within reach. Together, they represent a seamless ecosystem designed to keep users' creativity flowing — no matter where life takes them.
UGREEN continues to expand in Indonesia, focusing on smarter and more human-centered technology — empowering users to stay powered, inspired, and in rhythm. Because in every beat, there is potential waiting to be activated.
To learn more about UGREEN's products and the "Activate Your Beat" campaign, visit here.
About UGREEN
UGREEN is a global-leading consumer technology company. Since its founding in 2012, UGREEN has upheld its core values of being user-centric, sincere, and dedicated. With a global presence under the renowned "UGREEN" brand, its business covers over 180 countries and regions, serving more than 300 million users.
UGREEN is committed to empowering users worldwide to unlock their full potential, delivering on the brand slogan of "More For You".
For more information, please contact: pr@ugreen.com
JAKARTA, Indonesia, March 7, 2026 /PRNewswire/ -- UGREEN, a leading global consumer electronics brand, officially announces Indonesian actor and musician Iqbaal Ramadhan as its Brand Ambassador for Indonesia. The partnership connects UGREEN's vision of empowering people through technology with Iqbaal's creative energy that flows between music, film, and art.
 
For UGREEN, "Activate Your Beat" is more than a message — it is the expression of a brand philosophy: to create technology that keeps life in motion. The company's expansion across product categories and innovations has always aimed to inspire users to unleash their creativity and live with confidence.
"I always carry something that shows personality," said Iqbaal with a grin. "For example, my T6 Magic Wireless Earbuds — they can actually express themselves on their little screen. It's fun, creative, and personal, which is exactly how I see UGREEN as a brand. If I had to describe UGREEN in three words, they would be active, thoughtful, and creative. That's what 'Activate Your Beat' means to me — finding your rhythm and letting technology keep it alive."
Through this collaboration, UGREEN highlights how technology can serve as a creative companion rather than just a tool. The MagFlow Series Power Bank and Wireless Charger keep Iqbaal powered throughout his hectic schedule, while the T6 Magic Wireless Earbuds immerse him in music whether he's creating or relaxing between takes. The NAS DXP4800 Plus Smart Storage System safely houses his recordings and video files, ensuring that inspiration is always within reach. Together, they represent a seamless ecosystem designed to keep users' creativity flowing — no matter where life takes them.
UGREEN continues to expand in Indonesia, focusing on smarter and more human-centered technology — empowering users to stay powered, inspired, and in rhythm. Because in every beat, there is potential waiting to be activated.
To learn more about UGREEN's products and the "Activate Your Beat" campaign, visit here.
About UGREEN
UGREEN is a global-leading consumer technology company. Since its founding in 2012, UGREEN has upheld its core values of being user-centric, sincere, and dedicated. With a global presence under the renowned "UGREEN" brand, its business covers over 180 countries and regions, serving more than 300 million users.
UGREEN is committed to empowering users worldwide to unlock their full potential, delivering on the brand slogan of "More For You".
For more information, please contact: pr@ugreen.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
UGREEN Appoints Iqbaal Ramadhan as Brand Ambassador, Inspiring Indonesia to "Activate Your Beat"
