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On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Global Brand Ambassador, Tate McRae and Global Innovation Partner, Dr. Muneeb Shah start in latest Neutrogena® Hydro Boost Water Gel Campaign Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neutrogena® Introduces Tate McRae as Global Brand Ambassador
An innovative dual-layer design delivers cloud-like comfort and pressure relief at a fraction of the cost of a new mattress
NEW YORK, May 11, 2026 /PRNewswire/ -- Bedsure, a trusted online bedding brand, today announced the launch of its 2-in-1 Mattress Topper, a thoughtfully engineered solution designed to upgrade sleep comfort without the need for a new mattress.
A Smarter Way to Refresh an Existing Mattress
For millions of renters, students, and budget-conscious households, replacing a worn-out mattress can feel like a daunting and costly investment. Bedsure's new topper offers a smarter path forward. The 2-in-1 Mattress Topper delivers a "like-new bed" experience at a fraction of the cost, redefining what restorative sleep upgrades look like.
Dual-Layer Comfort Designed for Pressure Relief
Designed with 5-inch dual-layer construction, the topper functions like a mini mattress, combining a plush 2-inch pillow top with a supportive 3-inch memory foam base. This integrated design provides both immediate softness and lasting pressure relief, addressing a key gap in a market often dominated by single-layer solutions.
To further personalize comfort, the memory foam layer offers two distinct sleep surfaces: a smooth side for fluffy softness and an egg-crate side for enhanced airflow and cloud-like cushioning. Topped with a breathable pillow top featuring a blended cover with viscose derived from bamboo, the topper delivers enhanced airflow along with skin-friendly softness, helping users achieve a more comfortable, restorative sleep.
Easy-Care Design for Everyday Comfort
Beyond comfort, Bedsure designed the topper for real-life convenience. A stay-in-place stability system keeps it securely positioned on the bed throughout the night, eliminating a common frustration with traditional toppers. Meanwhile, the removable, machine-washable pillow top ensures easy care and a more hygienic sleep environment.
The Ideal Mattress Pad for Renters and Homes
The 2-in-1 Mattress Topper is the ideal solution for a wide spectrum of sleepers: renters and students who need comfort without permanent investment; young professionals seeking pressure relief after long workdays; budget-conscious households whose mattress is still functional but no longer truly comfortable; and anyone furnishing a guest room, dorm, Airbnb, or temporary space who wants a fast, noticeable upgrade at a sensible price.
"Consumers aren't just looking for a mattress topper; they're looking for better sleep," said Eric Lin, Chief Marketing Officer at Bedsure. "With our 2-in-1 Mattress Topper, we're offering sleepers a genuinely better night's rest, at a price that makes sense for real life."
Key Features:
- 2-in-1 Dual-Layer Design (5" thickness): Combines a 2" plush pillow top with a 3" supportive memory foam base for an instant, complete comfort upgrade
- Customizable Dual Softness: Reversible memory foam offers two sleep experiences: fluffy softness or cloud-like cushioning
- Breathable Pillow Top blended cover with viscose derived from bamboo : Enhances airflow while delivering soft, skin-friendly comfort
- Stay-in-Place Stability System: Features high-elastic straps, four corner ties, and a 21" deep-pocket knit skirt to prevent shifting
- Easy Care & Washable: Removable pillow top is machine washable for a clean, hygienic sleep environment
The 2-in-1 Mattress Topper is available now on Bedsure.com and Amazon in five sizes starting at $119.99, ready to upgrade any bed—whether you need a twin mattress pad for a dorm, a queen size mattress pad for the guest room, or a king size mattress pad for the master bedroom.
To shop Bedsure's new arrivals, including the new 2-in-1 Mattress Topper, visit the Bedsure Amazon Store or TikTok Shop . Consumers can also explore the "Bedsure New Arrivals" campaign on TikTok Shop under the theme "New Season, Cooler Nights," running from May 14–20 (UTC+0). For more information, visit Bedsure's official website https://bedsurehome.com/. Stay in touch with Bedsure on social media at @bedsurehome.
About Bedsure
At Bedsure, Get Cozy is more than a slogan — it is at the core of everything we do. We believe coziness is not only a feeling you get from touch, but an experience that enhances the comfort and beauty of your home. Rooted in over 50 years of textile craftsmanship, Bedsure delivers trusted quality, thoughtful innovation, and long-lasting comfort that is easily affordable and accessible. Through products designed beyond expectations, we strive to make every home truly cozy.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Bedsure Introduces New 2-in-1 Mattress Topper: A Smarter Alternative to Mattress Replacement
