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On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Global Brand Ambassador, Tate McRae and Global Innovation Partner, Dr. Muneeb Shah start in latest Neutrogena® Hydro Boost Water Gel Campaign Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 5, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.
Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neutrogena® Introduces Tate McRae as Global Brand Ambassador
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Agreement Calls for Over 100,000 tonnes of Carbon Dioxide Removal (CDR) across 3 Years
GURUGRAM, India, Jan. 15, 2026 /PRNewswire/ -- Varaha, a leading developer of carbon dioxide removal (CDR) projects with smallholder farmers across Asia, today announced a major offtake agreement with Microsoft for biochar carbon removal in India.
Varaha will develop 18 industrial gasification reactors that will operate for 15 years, with a total projected removal volume exceeding 2 million tonnes of CO₂ over the project's lifetime.
The project sources cotton stalks from smallholder farms in Maharashtra, India for use as the feedstock for biochar production. After harvest, these stalks are treated as waste biomass, and open-field burning is a common practice across the region's cotton belt. This project provides an alternative use for the stalks, converting them into biochar through Varaha's biomass gasification facilities and sequestering biogenic carbon for centuries.
Delivering Local Impact
Varaha's biochar project also delivers measurable benefits for farmers and communities:
- Improvement in Air Quality: The project mitigates the widespread burning of cotton crop residue, significantly reducing PM 2.5 pollutants that contribute to poor air quality. By providing an economically viable alternative to field burning, the initiative tackles a major source of seasonal air pollution.
- Promotion of Regenerative Agriculture: Farmers participating in the program adopt regenerative practices like crop residue mulching and biochar application to soils, improving soil health, water retention, and long-term agricultural productivity.
- Lifting Farmer Livelihoods: The program directly enhances the livelihoods of thousands of smallholder farmers, who receive payment both for contributing agricultural biomass and for implementing crop residue incorporation practices.
"This agreement demonstrates that high-integrity carbon removal can drive transformative co-benefits for communities and ecosystems," said Madhur Jain, Varaha CEO. "We're not just removing carbon—we're creating economic incentives for farmers to mitigate open burning of crop residues."
The project's first reactor will operate alongside Varaha's 52-acre cotton research farm in Maharashtra, where Varaha works directly with farmers to test sustainable practices, including soil application of biochar, under real-world conditions. With up to 18 total reactors funded across India's cotton belt through Microsoft's commitment, the focus remains clear: scaling quickly while putting farmers first.
Setting New Standards for Asian Carbon Markets
The agreement signals growing recognition of the region's potential for high-quality carbon removal projects. Biochar offers permanent carbon storage on geological timescales while supporting agricultural systems, making it one of the most promising pathways for durable carbon dioxide removal.
"This offtake agreement broadens the diversity of Microsoft's carbon removal portfolio with Varaha's biochar project design that is both scalable and durable. It represents a step forward in scaling biochar CDR growth in Asia and advancing co-benefits for farmers—improved soils, cleaner air, and shared economic opportunity," said Phil Goodman, program director, CDR at Microsoft.
The credits generated through the Varaha program meet rigorous standards for measurement, reporting, and verification, ensuring that each tonne represents genuine, permanent carbon removal.
About Varaha
Varaha is a leading developer of carbon dioxide removal (CDR) projects in Asia, with a mission of scaling smallholder farmer-led climate solutions to remove carbon from the atmosphere and strengthen rural livelihoods. Specializing in regenerative agriculture, agroforestry, biochar, and enhanced rock weathering projects across South Asia, Varaha has pioneered a technology- and science-driven approach to carbon project development since its founding in 2022. Varaha is headquartered in Gurugram, India, and operates 20 carbon projects across India, Nepal, and Bangladesh.
Agreement Calls for Over 100,000 tonnes of Carbon Dioxide Removal (CDR) across 3 Years
GURUGRAM, India, Jan. 15, 2026 /PRNewswire/ -- Varaha, a leading developer of carbon dioxide removal (CDR) projects with smallholder farmers across Asia, today announced a major offtake agreement with Microsoft for biochar carbon removal in India.
Varaha will develop 18 industrial gasification reactors that will operate for 15 years, with a total projected removal volume exceeding 2 million tonnes of CO₂ over the project's lifetime.
The project sources cotton stalks from smallholder farms in Maharashtra, India for use as the feedstock for biochar production. After harvest, these stalks are treated as waste biomass, and open-field burning is a common practice across the region's cotton belt. This project provides an alternative use for the stalks, converting them into biochar through Varaha's biomass gasification facilities and sequestering biogenic carbon for centuries.
Delivering Local Impact
Varaha's biochar project also delivers measurable benefits for farmers and communities:
- Improvement in Air Quality: The project mitigates the widespread burning of cotton crop residue, significantly reducing PM 2.5 pollutants that contribute to poor air quality. By providing an economically viable alternative to field burning, the initiative tackles a major source of seasonal air pollution.
- Promotion of Regenerative Agriculture: Farmers participating in the program adopt regenerative practices like crop residue mulching and biochar application to soils, improving soil health, water retention, and long-term agricultural productivity.
- Lifting Farmer Livelihoods: The program directly enhances the livelihoods of thousands of smallholder farmers, who receive payment both for contributing agricultural biomass and for implementing crop residue incorporation practices.
"This agreement demonstrates that high-integrity carbon removal can drive transformative co-benefits for communities and ecosystems," said Madhur Jain, Varaha CEO. "We're not just removing carbon—we're creating economic incentives for farmers to mitigate open burning of crop residues."
The project's first reactor will operate alongside Varaha's 52-acre cotton research farm in Maharashtra, where Varaha works directly with farmers to test sustainable practices, including soil application of biochar, under real-world conditions. With up to 18 total reactors funded across India's cotton belt through Microsoft's commitment, the focus remains clear: scaling quickly while putting farmers first.
Setting New Standards for Asian Carbon Markets
The agreement signals growing recognition of the region's potential for high-quality carbon removal projects. Biochar offers permanent carbon storage on geological timescales while supporting agricultural systems, making it one of the most promising pathways for durable carbon dioxide removal.
"This offtake agreement broadens the diversity of Microsoft's carbon removal portfolio with Varaha's biochar project design that is both scalable and durable. It represents a step forward in scaling biochar CDR growth in Asia and advancing co-benefits for farmers—improved soils, cleaner air, and shared economic opportunity," said Phil Goodman, program director, CDR at Microsoft.
The credits generated through the Varaha program meet rigorous standards for measurement, reporting, and verification, ensuring that each tonne represents genuine, permanent carbon removal.
About Varaha
Varaha is a leading developer of carbon dioxide removal (CDR) projects in Asia, with a mission of scaling smallholder farmer-led climate solutions to remove carbon from the atmosphere and strengthen rural livelihoods. Specializing in regenerative agriculture, agroforestry, biochar, and enhanced rock weathering projects across South Asia, Varaha has pioneered a technology- and science-driven approach to carbon project development since its founding in 2022. Varaha is headquartered in Gurugram, India, and operates 20 carbon projects across India, Nepal, and Bangladesh.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Varaha Signs Carbon Removal Agreement with Microsoft
