HONG KONG, March 6, 2026 /PRNewswire/ -- The iconic skyline of Victoria Harbour will serve as the backdrop for a landmark electronic music event this spring. DJ Snake Live in Hong Kong – French May Arts Festival 2026: Sino-French Electronic Music Show, presented by French May Arts Festival (French May) 2026 and organized by Occasions Asia Pacific, the global superstar DJ Snake will command the stage at a massive open-air headline show on 8 May, 2026. French May 2026 is also a project financially supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.
This will be the French hitmaker's first major concert in Hong Kong, transforming the city into a pulsating epicentre of his signature sound. The set will feature a special collaborative performance with a leading Hong Kong DJ, creating a unique East-West sonic dialogue that promises to be a historic moment for the city's music scene — a premier cultural rendezvous fusing French electronic artistry with the dynamic energy of Hong Kong.
Mrs. Christile Drulhe, Consul General of France in Hong Kong and Macau, said "We are proud to launch the 33rd edition of French May with a headline performance by the French global icon DJ Snake. Performing at the city's iconic Victoria Harbourfront, this flagship event ignites a two-month celebration of unprecedented cross-cultural dialogue, leading a vibrant program of visual and performing arts we have planned across Hong Kong from May to June. We are grateful for the invaluable support of our friends, partners, patrons, and the Government of the Hong Kong Special Administrative Region, allowing French May to continue forging cultural bridges that enriches the everyday life of Hong Kong-ers through the arts."
Venue, ticketing details, and the full performer lineup will be revealed soon. To receive exclusive first access to announcements and priority ticketing, follow @frenchmayartsfest and @occasionsapac on Instagram, and sign up for the French May's newsletter at https://www.frenchmay.com/en-us.
About DJ Snake
Cultural icon DJ Snake has shaped the global music landscape with hits like "Let Me Love You," "Middle," "Lean On," and "Taki Taki." Collaborating with leading names across pop and urban music including Justin Bieber, Cardi B, Selena Gomez, Future, Travis Scott, Jung Kook, J Balvin, Peso Pluma, Don Toliver, Stray Kids, LISA from BLACKPINK, and Amadou and Mariam, he has built a cross genre catalog with lasting worldwide impact. With over 52 million monthly Spotify listeners and more than 40 billion streams, he has sold out arenas globally and redefined the modern electronic artist.
Rooted in the French underground electronic scene, DJ Snake emerged as a pioneer in blending electronic music with trap, hip-hop, and modern pop, reintroducing vocal chops and high-impact drops into mainstream pop production. Breakthrough tracks like "Bird Machine," "Turn Down for What," and "Propaganda" became cultural landmarks, reshaping electronic music and ushering twerk, trap, and hip-hop influences into the global mainstream.
His rise from clubs to stadiums includes headlining Accor Arena and Stade de France, selling over 100,000 tickets between the two Paris shows in minutes, while dominating markets across Asia, Latin America, Africa, the Middle East, and North America. In 2025, he released Nomad, a globally influenced project that earned major international covers and a GQ Man of the Year award, alongside continued expansion into fashion through global brand collaborations and his Pardon My French collective.
About Mega Arts and Cultural Events (ACE) Fund
The Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government sets up the Mega ACE Fund to attract and support international or large-scale arts and cultural events which bring significant arts, cultural or economic values and can be recurrent and anchored in Hong Kong, or events which can bring exceptionally significant arts or cultural merit, as well as publicity and image building values to Hong Kong as an arts and cultural hub with a view to contributing to Hong Kong's development into an arts and cultural metropolis as well as a tourist destination, providing development opportunities for the arts, cultural and creative sectors, and facilitating arts and cultural exchange.
About the French May Arts Festival
Established in 1993, French May is one of the largest cultural events in Asia. With about 100 programmes presented across two months, we showcase the most diversified art forms – from heritage and contemporary art, paintings and design to classical music and hip-hop dance, cinema and circus. It has become an iconic part of Hong Kong's cultural scene, reaching over 200,000 visitors each year.
French May brings the arts to everyone, not only in cultural venues, but also in public spaces, shopping malls and more, inviting everyone across Hong Kong to enjoy art in their daily lives.
With the aim of promoting accessible arts for all, French May places a strong emphasis on education through outreach programmes, guided tours, workshops, masterclasses and free performances. The festival strives to reach the widest possible audience and contribute to education of the young and less-privileged, working closely with over 50 local institutions and organisations to establish barrier-free access to the arts.
Contact
For further enquiries, please contact:
Occasions PR & Marketing Ltd.
Eddie Ng
Email: eddie@occasionspr.com
Tel: +852 3678 0120
Kristy Fung
Email : kristyfung@occasionspr.com
Tel : +852 3678 0183
Stella Wong
Email: stellawong@occasionspr.com
Tel: +852 3678 0123
The Government of the Hong Kong Special Administrative Region provides funding support to French May Arts Festival 2026 only, but does not otherwise take part in it. Any opinions, findings, conclusions or recommendations expressed in the materials/activities (or by members of the grantee's team) are those of the organisers of French May Arts Festival 2026 only and do not reflect the views of the Government of the Hong Kong Special Administrative Region.
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A French Electronic Storm is Brewing Over Victoria Harbour: DJ Snake to Headline French May Arts Festival 2026
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
