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Lucky Partners with Ulta Beauty to Transform Omnichannel Beauty Shopping Experience

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Lucky Partners with Ulta Beauty to Transform Omnichannel Beauty Shopping Experience
News

News

Lucky Partners with Ulta Beauty to Transform Omnichannel Beauty Shopping Experience

2025-02-18 23:32 Last Updated At:02-19 00:01

MIAMI--(BUSINESS WIRE)--Feb 18, 2025--

Lucky is excited to announce a partnership with Ulta Beauty, the largest specialty beauty retailer in the United States. This collaboration will empower beauty brands to seamlessly connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty's extensive in-store inventory in real-time, revolutionizing the way customers shop for their favorite beauty products.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250218701659/en/

Through this innovative partnership, customers browsing their preferred beauty brand's marketing and website will now have the ability to view real-time product availability at nearby Ulta Beauty stores. This capability allows customers to easily locate and purchase the latest makeup, skincare, haircare, and fragrance products with the added convenience of same-day pickup or delivery from their local Ulta Beauty store, creating a more seamless, efficient, and satisfying shopping experience for all.

By leveraging Ulta Beauty's network of more than 1,400 stores across 50 states, this partnership provides beauty enthusiasts with the fastest and most efficient way to obtain the products they love from a trusted local retailer. Customers can choose to pick up their online orders at a nearby Ulta Beauty location or have them delivered directly to their home, making thousands of beauty products more accessible than ever before.

"The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape," said Sneh Parmar, Co-Founder of Lucky. "As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it's crucial for brands to adapt and innovate. By integrating Ulta Beauty's in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice."

Ulta Beauty's extensive inventory, supply chain infrastructure, and localization capabilities make it the ideal partner to support omnichannel fulfillment on a national scale. By integrating Ulta Beauty’s unmatched inventory network with Lucky's platform, Ulta Beauty can now enable brands to connect directly with local stores to fulfill online orders, giving customers more convenient and faster options to acquire the beauty products they love.

To explore how your beauty brand can participate in this channel-connecting partnership, please reach out for a demo from Lucky. We make it simple to sync your online store and marketing with Ulta Beauty retail data to unlock the power of localized omnichannel commerce in the beauty industry.

About Lucky

Lucky's belief is that it should be easier for people to experience the brands they love. We think the massive gap between online and offline experiences is a relic of an obsolete era, and brands who bridge that gulf will build better, more meaningful relationships with their customers. And for those customers, it means our shopping experiences will finally catch up to the hybrid lives we've all started living.

Our vision is to connect commerce across all channels to provide products and services that ultimately benefit the end customer. As a company, improving how people shop is our top priority. Shopping and commerce have been a constant in humanity, but the methods in which this occurs have undergone an evolution that requires refinement and unification. While these continue to evolve, we hope to build the bridges between where and when someone wants a product, ultimately integrating into an ecosystem where experiences are heightened exponentially.

Lucky Partners with Ulta Beauty to Transform Omnichannel Beauty Shopping Experience (Graphic: Business Wire)

Lucky Partners with Ulta Beauty to Transform Omnichannel Beauty Shopping Experience (Graphic: Business Wire)

ST. LOUIS (AP) — World champions Ilia Malinin and the ice dance duo of Madison Chock and Evan Bates will anchor one of the strongest U.S. Figure Skating teams in history when they head to Italy for the Milan Cortina Olympics in less than a month.

Malinin, fresh off his fourth straight national title, will be the prohibitive favorite to follow in the footsteps of Nathan Chen by delivering another men's gold medal for the American squad when he steps on the ice at the Milano Ice Skating Arena.

Chock and Bates, who won their record-setting seventh U.S. title Saturday night, also will be among the Olympic favorites, as will world champion Alysa Liu and women's teammate Amber Glenn, fresh off her third consecutive national title.

U.S. Figure Skating announced its full squad of 16 athletes for the Winter Games during a made-for-TV celebration Sunday.

"I'm just so excited for the Olympic spirit, the Olympic environment," Malinin said. “Hopefully go for that Olympic gold.”

Malinin will be joined on the men's side by Andrew Torgashev, the all-or-nothing 24-year-old from Coral Springs, Florida, and Maxim Naumov, the 24-year-old from Simsbury, Connecticut, who fulfilled the hopes of his late parents by making the Olympic team.

Vadim Naumov and Evgenia Shishkova were returning from a talent camp in Kansas when their American Airlines flight collided with a military helicopter and crashed into the icy Potomac River in January 2025. One of the last conversations they had with their son was about what it would take for him to follow in their footsteps by becoming an Olympian.

“We absolutely did it,” Naumov said. “Every day, year after year, we talked about the Olympics. It means so much in our family. It's what I've been thinking about since I was 5 years old, before I even know what to think. I can't put this into words.”

Chock and Bates helped the Americans win team gold at the Beijing Games four years ago, but they finished fourth — one spot out of the medals — in the ice dance competition. They have hardly finished anywhere but first in the years since, winning three consecutive world championships and the gold medal at three straight Grand Prix Finals.

U.S. silver medalists Emilea Zingas and Vadym Kolesnik also made the dance team, as did the Canadian-born Christina Carreira, who became eligible for the Olympics in November when her American citizenship came through, and Anthony Ponomarenko.

Liu was picked for her second Olympic team after briefly retiring following the Beijing Games. She had been burned out by years of practice and competing, but stepping away seemed to rejuvenate the 20-year-old from Clovis, California, and she returned to win the first world title by an American since Kimmie Meissner stood atop the podium two decades ago.

Now, the avant-garde Liu will be trying to help the U.S. win its first women's medal since Sasha Cohen in Turin in 2006, and perhaps the first gold medal since Sarah Hughes triumphed four years earlier at the Salt Lake City Games.

Her biggest competition, besides a powerful Japanese contingent, could come from her own teammates: Glenn, a first-time Olympian, has been nearly unbeatable the past two years, while 18-year-old Isabeau Levito is a former world silver medalist.

"This was my goal and my dream and it just feels so special that it came true,” said Levito, whose mother is originally from Milan.

The two pairs spots went to Ellie Kam and Danny O'Shea, the U.S. silver medalists, and the team of Emily Chan and Spencer Howe.

The top American pairs team, two-time reigning U.S. champions Alisa Efimova and Misha Mitrofanov, were hoping that the Finnish-born Efimova would get her citizenship approved in time to compete in Italy. But despite efforts by the Skating Club of Boston, where they train, and the help of their U.S. senators, she did not receive her passport by the selection deadline.

“The importance and magnitude of selecting an Olympic team is one of the most important milestones in an athlete's life,” U.S. Figure Skating CEO Matt Farrell said, "and it has such an impact, and while there are sometimes rules, there is also a human element to this that we really have to take into account as we make decisions and what's best going forward from a selection process.

“Sometimes these aren't easy," Farrell said, “and this is not the fun part.”

The fun is just beginning, though, for the 16 athletes picked for the powerful American team.

AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics

Amber Glenn competes during the women's free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Amber Glenn competes during the women's free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Alysa Liu skates during the "Making Team USA" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Alysa Liu skates during the "Making Team USA" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Maxim Naumov skates during the "Making Team USA" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Maxim Naumov skates during the "Making Team USA" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Madison Chock and Evan Bates skate during the "Making the Team" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Madison Chock and Evan Bates skate during the "Making the Team" performance at the U.S. Figure Skating Championships, Sunday, Jan. 11, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)

Gold medalist Ilia Malinin arrives for the metal ceremony after the men's free skate competition at the U.S. Figure Skating Championships, Saturday, Jan. 10, 2026, in St. Louis. (AP Photo/Jeff Roberson)

Gold medalist Ilia Malinin arrives for the metal ceremony after the men's free skate competition at the U.S. Figure Skating Championships, Saturday, Jan. 10, 2026, in St. Louis. (AP Photo/Jeff Roberson)

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