LG REVEALS NEW "SKS" BRANDING FOR ITS LUXURY SIGNATURE KITCHEN SUITE BUILT-IN LINE AT KBIS 2025

Company Introduces SKS Brand Refresh, Showcases Superb New Built-in Kitchen Solutions at Premier Industry Event

SEOUL, South Korea, Feb. 20, 2025 /PRNewswire/ -- LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.

The transformation reflects the brand's refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new "SKS" is designed to resonate more strongly with customers worldwide while maintaining the brand's essence. This rebranding underscores SKS's leadership in the luxury built-in appliances.

Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.

At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry's first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring, and LG's Gourmet AIâ„¢ for intelligent and precise heating control.

Complementing the Pro Range, SKS's new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.

In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG's cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop's woodgrain finish when not in use, and a downdraft ventilation system with SKS's proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS's commitment to personalized luxury.

"The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence," said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. "By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG's leadership in the high-end built-in market."

Visitors to LG's booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit www.signaturekitchensuite.com.

About SKS 

SKS delivers innovation in the luxury built-in kitchen appliance market with purposeful design and bold innovation.  Backed by global innovator LG Electronics, SKS is inspired by LG's "life's good" mission.  SKS creates luxury kitchen appliances that unite precision, performance and passion. With a commitment to excellence and a passion for pushing boundaries, SKS (formerly known as Signature Kitchen Suite) has earned international awards for its revolutionary designs and continues to redefine modern kitchen technology. From the first-of-its-kind built-in sous vide range to the industry's first built-in French Door refrigerator with a convertible middle drawer, SKS's versatile and high-performance appliances deliver the ultimate precision cooking experience. Visit www.signaturekitchensuite.com or follow the brand on social channels @SKSappliances.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG REVEALS NEW "SKS" BRANDING FOR ITS LUXURY SIGNATURE KITCHEN SUITE BUILT-IN LINE AT KBIS 2025

LG REVEALS NEW "SKS" BRANDING FOR ITS LUXURY SIGNATURE KITCHEN SUITE BUILT-IN LINE AT KBIS 2025

LG REVEALS NEW "SKS" BRANDING FOR ITS LUXURY SIGNATURE KITCHEN SUITE BUILT-IN LINE AT KBIS 2025

LG REVEALS NEW "SKS" BRANDING FOR ITS LUXURY SIGNATURE KITCHEN SUITE BUILT-IN LINE AT KBIS 2025

• CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
• The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
• It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.

RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.

The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.

Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions. 

Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.

A full-lifecycle approach to new energy services

Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.

Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services

helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.

Advancing localized operations and capability building

The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.

Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.

These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.

"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.

"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S. 

Part of a global network

The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.

A long-term commitment to the Middle East

Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.

"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."

As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.

 

RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.

The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.

Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions. 

Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.

A full-lifecycle approach to new energy services

Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.

Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services

helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.

Advancing localized operations and capability building

The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.

Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.

These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.

"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.

"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S. 

Part of a global network

The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.

A long-term commitment to the Middle East

Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.

"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."

As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh

CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh

CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh