Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

• Lesser-known Japanese cities bloom as sakura spotters seek out less crowds
• China and Korea are gaining interest as alternative cherry blossom destinations
• Tranquil ryokans emerge as favoured accommodation for a quieter sakura experience

SINGAPORE, Feb. 24, 2025 /PRNewswire/ -- As cherry blossoms begin to bloom as March approaches, travellers seeking a less-crowded sakura spotting experience are flocking to lesser-known cities in Japan to get their flower fix. While the Japanese cherry blossom season remains a top draw, this year, bookings for off-the-beaten-path and alternative locations beyond Japan are seeing significant growth, reflecting the rising demand for more peaceful and unique experiences in the heart of spring.

Japan's Lesser-Known Sakura Spots Are Seeing a Surge in Demand

The "big three" cities like Tokyo, Osaka, and Kyoto continue to be favourites, with Trip.com Group revealing triple-digit booking growth year-on-year during the sakura season. Of popular cities, Sendai, Kanazawa and Aomori also reflected the most year-on-year growth during the season.

Here's a list of when cherry blossoms will bloom in chronological order, according to the Japan Meteorological Corporation's forecast:

Interestingly, more travellers are seeking out lesser-known destinations for a quieter cherry blossom experience.

Toyohashi has seen a staggering 2300% YoY growth, drawing visitors to attractions like Mukaiyama Greenery Park's Plum Tree Orchard and Yoshida Castle in Toyohashi Park. Coastal Itoshima (1500% YoY) is emerging as a hidden gem, home to scenic sakura spots such as Kafuri Park, which boasts 500 cherry trees and panoramic views of Funakoshi Bay and Mt. Kaya. Meanwhile, Yakushima (900% YoY) offers a truly special experience—cherry blossom viewing within a UNESCO-listed ancient forest.

Top Cities Searched for Sakura Season & Key Visitor Trends

Search patterns highlight the diverse range of traveller preferences for Japan's iconic "hanami" (flower viewing parties). Major urban hubs like Tokyo, Kyoto, Osaka, and Yokohama dominate searches for "cherry blossom" and "sakura" related searches, indicating travellers are still keen on popular city itineraries with cherry blossom spotting as one of the highlights. Meanwhile, lesser-known locations such as Ureshino, Kagoshima, and Yuzawa have also made it to the top ten list.

Searches in different languages indicate varied traveller origins; for example, English and Mandarin speakers drive Tokyo's demand, while Korean interest is strong for Nago.

Overall, travel flows to Japan during sakura season (besides domestic flows) hail from the Asia Pacific region, with Hong Kong SAR, Korea, Taiwan region, Thailand and Singapore being the top source markets in terms of booking volume. Outside of Asia, travellers from the US (138.70% YoY growth), UK (137.11%) and Australia (156.54%) are also fast growing. Millennials comprise the bulk of travellers, comprising almost half of the booking volume.

Emerging International Cherry Blossom Destinations

While Japan remains a cherry blossom travel hub, more international travellers are seeking alternative locations to experience the floral spectacle. Across Southeast Asia and China, hidden gems are emerging with breathtaking displays that rival Japan's parks. Cherry blossoms in Korea are also fast gaining attention.

Some top alternative Cherry Blossom destinations for 2025 include:

• Alishan, Taiwan region â€“ A stunning mountain landscape where cherry blossoms bloom in the early spring.
• Wuhan & Beijing, Mainland China â€“ Famous cherry blossom parks like East Lake (Wuhan) and Yuyuantan Park (Beijing) are emerging as must-visit locations.
• Jinhae, South Korea â€“ The site of the famous Cherry Blossom Festival, where blossoms blanket the entire city.

Among the most-searched destinations outside Japan are Wuxi and Wuhan in Mainland China, Seoul and Gyeongju in South Korea, as well as Nantou and Chiayi in Taiwan region. In South Korea, Gyeongju has seen a remarkable 211.48% surge in bookings this season, while Taiwan region's Alishan Scenic Area in Chiayi County has experienced a 171.01% year-on-year increase, drawing visitors to its mountain blooms from mid-March to mid-April.

Similarly, bookings to Wuhan, China, have risen by 155.87%, with travellers flocking to East Lake and Wuhan University for their stunning cherry blossoms. Notably, 'Wuhan cherry blossoms' ranks among the top five search queries from international visitors, highlighting its growing appeal with more than 100 spots for cherry blossom viewing.

The Wellness and Alternative Accommodation Trend During Sakura Season

As the demand for off-the-beaten-path experiences grows, so does the rise in alternative accommodations and wellness tourism. Bookings for onsen ryokan and boutique hotels in lesser-known cherry blossom locations have surged, as visitors opt for serene, culturally immersive stays that offer breathtaking views away from the crowds.

In particular, scenic regions such as Mt. Fuji, Hakone, Takayama, and Shirakawa-go are seeing this rise in demand.

Luxury and boutique accommodations with private onsens, seasonal kaiseki cuisine, and mountainous scenery are particularly popular this year. Traditional stays like Mt. Fuji View Onsen Ooike Hotel, hot spring hotel Setsugetsuka in Hakone near the blossom-filled Hakone Gora Park, and traditional inn Onyado Yuinosho in Shirakawa-go are attracting visitors looking for an authentic Japanese experience paired with springtime beauty.

As for popular cities like Tokyo and Kyoto, accommodation preferences lean close to parks and rivers. According to Trip.Best* data, one of the most booked hotels is the luxurious The Tokyo Edition, Ginza, close to Hibiya Park, a peaceful cherry blossom spot. Similarly, Bvlgari Hotel Tokyo is close to Chidori-ga-fuchi, a picturesque 700-meter promenade along the Imperial Palace moat, famous for cherry blossoms.

In Kyoto, Trip.Best's top-ranked Kamo Residences by Reflections is located near the Kamogawa River, offering stunning riverside views. Another top option is Dusit Thani Kyoto located near both Maruyama Park and the Philosopher's Path—two of Kyoto's prettiest sakura spots.

*Trip.Best is an AI-curated travel list on Trip.com that helps global travellers find the best experiences, including flights, hotels, attractions, restaurants, nightlife, and shows. It highlights the top 1% of products based on an algorithm that analyses user reviews and other data.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

• Lesser-known Japanese cities bloom as sakura spotters seek out less crowds
• China and Korea are gaining interest as alternative cherry blossom destinations
• Tranquil ryokans emerge as favoured accommodation for a quieter sakura experience

SINGAPORE, Feb. 24, 2025 /PRNewswire/ -- As cherry blossoms begin to bloom as March approaches, travellers seeking a less-crowded sakura spotting experience are flocking to lesser-known cities in Japan to get their flower fix. While the Japanese cherry blossom season remains a top draw, this year, bookings for off-the-beaten-path and alternative locations beyond Japan are seeing significant growth, reflecting the rising demand for more peaceful and unique experiences in the heart of spring.

Japan's Lesser-Known Sakura Spots Are Seeing a Surge in Demand

The "big three" cities like Tokyo, Osaka, and Kyoto continue to be favourites, with Trip.com Group revealing triple-digit booking growth year-on-year during the sakura season. Of popular cities, Sendai, Kanazawa and Aomori also reflected the most year-on-year growth during the season.

Here's a list of when cherry blossoms will bloom in chronological order, according to the Japan Meteorological Corporation's forecast:

Interestingly, more travellers are seeking out lesser-known destinations for a quieter cherry blossom experience.

Toyohashi has seen a staggering 2300% YoY growth, drawing visitors to attractions like Mukaiyama Greenery Park's Plum Tree Orchard and Yoshida Castle in Toyohashi Park. Coastal Itoshima (1500% YoY) is emerging as a hidden gem, home to scenic sakura spots such as Kafuri Park, which boasts 500 cherry trees and panoramic views of Funakoshi Bay and Mt. Kaya. Meanwhile, Yakushima (900% YoY) offers a truly special experience—cherry blossom viewing within a UNESCO-listed ancient forest.

Top Cities Searched for Sakura Season & Key Visitor Trends

Search patterns highlight the diverse range of traveller preferences for Japan's iconic "hanami" (flower viewing parties). Major urban hubs like Tokyo, Kyoto, Osaka, and Yokohama dominate searches for "cherry blossom" and "sakura" related searches, indicating travellers are still keen on popular city itineraries with cherry blossom spotting as one of the highlights. Meanwhile, lesser-known locations such as Ureshino, Kagoshima, and Yuzawa have also made it to the top ten list.

Searches in different languages indicate varied traveller origins; for example, English and Mandarin speakers drive Tokyo's demand, while Korean interest is strong for Nago.

Overall, travel flows to Japan during sakura season (besides domestic flows) hail from the Asia Pacific region, with Hong Kong SAR, Korea, Taiwan region, Thailand and Singapore being the top source markets in terms of booking volume. Outside of Asia, travellers from the US (138.70% YoY growth), UK (137.11%) and Australia (156.54%) are also fast growing. Millennials comprise the bulk of travellers, comprising almost half of the booking volume.

Emerging International Cherry Blossom Destinations

While Japan remains a cherry blossom travel hub, more international travellers are seeking alternative locations to experience the floral spectacle. Across Southeast Asia and China, hidden gems are emerging with breathtaking displays that rival Japan's parks. Cherry blossoms in Korea are also fast gaining attention.

Some top alternative Cherry Blossom destinations for 2025 include:

• Alishan, Taiwan region â€“ A stunning mountain landscape where cherry blossoms bloom in the early spring.
• Wuhan & Beijing, Mainland China â€“ Famous cherry blossom parks like East Lake (Wuhan) and Yuyuantan Park (Beijing) are emerging as must-visit locations.
• Jinhae, South Korea â€“ The site of the famous Cherry Blossom Festival, where blossoms blanket the entire city.

Among the most-searched destinations outside Japan are Wuxi and Wuhan in Mainland China, Seoul and Gyeongju in South Korea, as well as Nantou and Chiayi in Taiwan region. In South Korea, Gyeongju has seen a remarkable 211.48% surge in bookings this season, while Taiwan region's Alishan Scenic Area in Chiayi County has experienced a 171.01% year-on-year increase, drawing visitors to its mountain blooms from mid-March to mid-April.

Similarly, bookings to Wuhan, China, have risen by 155.87%, with travellers flocking to East Lake and Wuhan University for their stunning cherry blossoms. Notably, 'Wuhan cherry blossoms' ranks among the top five search queries from international visitors, highlighting its growing appeal with more than 100 spots for cherry blossom viewing.

The Wellness and Alternative Accommodation Trend During Sakura Season

As the demand for off-the-beaten-path experiences grows, so does the rise in alternative accommodations and wellness tourism. Bookings for onsen ryokan and boutique hotels in lesser-known cherry blossom locations have surged, as visitors opt for serene, culturally immersive stays that offer breathtaking views away from the crowds.

In particular, scenic regions such as Mt. Fuji, Hakone, Takayama, and Shirakawa-go are seeing this rise in demand.

Luxury and boutique accommodations with private onsens, seasonal kaiseki cuisine, and mountainous scenery are particularly popular this year. Traditional stays like Mt. Fuji View Onsen Ooike Hotel, hot spring hotel Setsugetsuka in Hakone near the blossom-filled Hakone Gora Park, and traditional inn Onyado Yuinosho in Shirakawa-go are attracting visitors looking for an authentic Japanese experience paired with springtime beauty.

As for popular cities like Tokyo and Kyoto, accommodation preferences lean close to parks and rivers. According to Trip.Best* data, one of the most booked hotels is the luxurious The Tokyo Edition, Ginza, close to Hibiya Park, a peaceful cherry blossom spot. Similarly, Bvlgari Hotel Tokyo is close to Chidori-ga-fuchi, a picturesque 700-meter promenade along the Imperial Palace moat, famous for cherry blossoms.

In Kyoto, Trip.Best's top-ranked Kamo Residences by Reflections is located near the Kamogawa River, offering stunning riverside views. Another top option is Dusit Thani Kyoto located near both Maruyama Park and the Philosopher's Path—two of Kyoto's prettiest sakura spots.

*Trip.Best is an AI-curated travel list on Trip.com that helps global travellers find the best experiences, including flights, hotels, attractions, restaurants, nightlife, and shows. It highlights the top 1% of products based on an algorithm that analyses user reviews and other data.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.

 

 

As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.

The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.

Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'

Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."

Participating artist/artworks are: 

• Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
• Mohammad Alfaraj, What was the Question Again?
• Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
• Tarek Atoui, The Water Song
• Bahraini-Danish, Bloom 
• Maria Magdalena Campos-Pons, Imole Red 
• Agnes Denes, The Living Pyramid
• Ibrahim El-Salahi, Haraza Tree
• Basmah Felemban, Murmur of Pebbles
• Vibha Galhotra, Future Fables
• Héctor Zamora, Tar HyPar

For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com 

Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.

About AlUla and Arts AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.

The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.

Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla