Brazil, Serbia, South Africa, and Uzbekistan in the race to host the global phygital sports event
DUBAI, UAE, Feb. 25, 2025 /PRNewswire/ -- Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), today announces that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world's leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: "We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts."
Following further evaluations and detailed assessments of each finalist's proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
Notes to Editors:
About Phygital International:
Phygital International is the global leader in promoting and innovating phygital sports, seamlessly blending the physical sports and digital gaming realms in competitive events. As the official custodian and operator of the global annual Games of the Future, Phygital International is redefining the sports experience for a new era. Through its role as a tournament organizer and host-nation bid overseer, Phygital International unites athletes, gamers, and communities in a unique hybrid environment, pushing the boundaries of both traditional sports and gaming worldwide.
For more information, please visit https://phygitalinternational.com.
About The Games of the Future:
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The annual tournament brings together the next generation of dynamic sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The 2025 and 2026 Games of the Future will be held in UAE and Kazakhstan, respectively. For more information please visit: https://gofuture.games.
For further information, please contact: press@phygitalinternational.com.
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FOUR COUNTRIES SHORTLISTED TO HOST THE GAMES OF THE FUTURE 2027
FOUR COUNTRIES SHORTLISTED TO HOST THE GAMES OF THE FUTURE 2027
WILMINGTON, Del., Aug. 22, 2026 /PRNewswire/ -- SweetNight, a sleep brand focused on accessible premium comfort solutions, today announced the official U.S. launch of the CoolNest® Ultra Memory Foam Mattress, alongside two new cooling bedding products: the CoolNest® Cooling Comforter and CoolNest® Ergonomic Cooling Pillow. The launch marks the next step in SweetNight's evolution beyond its mattress-focused roots, expanding its cooling sleep portfolio across the broader sleep environment to address the interconnected needs of cooling, comfort, and support. By bringing advanced cooling technologies to both mattresses and bedding, SweetNight aims to create a more comprehensive cooling sleep experience for hot sleepers.
CoolNest® Ultra Memory Foam Mattress: Advanced Cooling Meets Advanced Support
As the latest addition to the CoolNest® Series, the CoolNest® Ultra Memory Foam Mattress is built around two core pillars: advanced cooling and advanced support. The all-foam design combines SweetNight's latest cooling and ergonomic technologies to address common hot-sleeper concerns around overheating and support.
The new mattress features SweetNight's upgraded 5-Stage Cooling System, designed to help manage nighttime heat and night sweats while promoting continuous airflow throughout the mattress. The system combines a cooling Ice Silk Cover with temperature-balancing PCMflux® High-Resilience Foam, AirMesh™ Breathable Memory Foam, and ventilated gel memory foam to support heat dissipation and airflow. A 3D airflow structure further enhances ventilation within the mattress, helping create a cooler, fresher, and more breathable sleep environment throughout the night.
Beyond temperature management, the CoolNest® Ultra delivers enhanced support through a Refined 7-Zone Support System that targets key pressure points of the body. Its ergonomic design is intended to promote natural spinal alignment and more even weight distribution, while a high-density support base provides added stability for lasting comfort.
"CoolNest® Ultra marks another step in SweetNight's commitment to advancing the cooling mattress experience for hot sleepers," said Amber ZHU, Marketing Director at SweetNight. "We're focused on creating thoughtful sleep solutions that address real consumer needs and bring greater comfort to everyday life."
CoolNest® Cooling Comforter & CoolNest® Ergonomic Cooling Pillow: Cooling Beyond the Mattress
The launch expands the CoolNest® portfolio beyond the mattress with two new cooling bedding products, each designed to address a different aspect of nighttime comfort. The CoolNest® Cooling Comforter combines advanced dual-cooling technology, silk-inspire fabric, and a lightweight comfort design to deliver cooler, drier comfort without the heavy feel of traditional comforters. The CoolNest® Ergonomic Cooling Pillow pairs precision neck and spinal support through its ErgoContour™ Neck Support Design with progressive cooling technology that provides an instantly cool feel and helps release heat throughout the night.
"A comfortable sleeping environment goes beyond the mattress. By expanding the CoolNest® portfolio into cooling bedding, we're taking another step toward creating a more complete cooling sleep experience across the bedroom," added Amber Zhu.
About SweetNight
SweetNight is a modern sleep brand dedicated to making high-quality, intelligent sleep solutions accessible to everyday families. We solve the biggest barriers in smart sleep —by delivering technology that is simple, intuitive, and fairly priced. Our mission is to be the world's leading Self-Adjusting Sleep Wellness Partner, making intelligent, thoughtful health accessible to all.
For more information, please visit www.SweetNight.com
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SweetNight Unveils CoolNest® Ultra Cooling Memory Foam Mattress for Hot Sleepers and Expands Its Cooling Sleep Portfolio
