BEIJING, Feb. 25, 2025 /PRNewswire/ -- Jacky Cheung, known as the "God of Songs" in the Chinese-speaking world, reached a historic milestone on February 23 by completing his 1,000th concert. This performance, held in Haikou as part of the "Jacky Cheung 60+ World Tour," also marked the 218th show of this current tour. Cheung is now the first Chinese artist ever to surpass the 1,000-concert milestone. To celebrate this momentous occasion, the management team of Universal Music Greater China (UMGC) attended the concert and presented Cheung with a special gift, honoring his remarkable influence and legacy over the past four decades.
Jacky Cheung's ten world tours represent a legendary musical journey that spans 38 years. Beginning in 1987 with his first solo tour, the "Jacky Cheung 87 Concert" from Hong Kong Coliseum to his 1,000th concert in 2025, his career has taken him to over 100 cities across 18 countries and regions, attracting millions of fans. These performances have not only set unparalleled records in the Chinese music industry but have also witnessed the global rise of Chinese pop music on the world stage.
Although Cheung has always stated that breaking records was never his goal, his tours have consistently set new milestones. In 1995, his "Friends World Tour" reached 100 shows, a record for the most performances by a Chinese artist at the time. In 2010, his "1/2 Century World Tour" attracted over 2 million people within a single year, earning a Guinness World Recordsâ„¢ title for the "largest combined audience for a live act in 12 months." The "Jacky Cheung A Classic Tour," which spanned 2 years and 3 months, set the record for the most shows by a Chinese artist in a single tour, with 233 performances. Now, with his ongoing "60+ Concert Tour," which began in 2023, Cheung has already completed 218 shows, with more performances expected to surpass the records set by his previous tours.
Regarded as one of the most influential Chinese artists worldwide, Jacky Cheung is often celebrated as the "God of Songs" in the Chinese-speaking world. He has won numerous prestigious awards, including the "U.S. Billboard Music Awards - The Most Popular Singer in Asia" (1994), "World Music Awards - World's Best-Selling Asian Artist" (1995, 1996), and the "Jade Solid Gold Awards - Asia Pacific Most Popular Male Singer" (1994, 1997, 1998), "Golden Melody Award - Best Mandarin Male Singer" (1998), among other top honors, and has had seven albums certified as Hong Kong's best-sellers by the International Federation of the Phonographic Industry (IFPI).
At his concert on that evening, Jacky Cheung, deeply moved, expressed: "What does 1,000 concerts mean to me? It's a reflection of the past 40 years, where I've spent nearly 3,000 hours standing on this stage. I've poured all my sincerity and love into every performance. To every fan who has supported me, whether you're here with me tonight or not, my journey has been shaped by your unwavering love and encouragement. Without you, I would never have had the chance to do what I love most. These 40 years, these 1,000 shows—they were made possible by you. I am sincerely grateful for your constant presence by my side. Thank you from the bottom of my heart."
Jacky Cheung's career began in 1984 when he joined PolyGram Records, which later became a subsidiary of Universal Music Group (UMG). Despite the many changes in the music industry over the years, Cheung has remained with UMG for over four decades, a testament to his enduring relationship with the label. UMG has supported the release of more than 50 of his albums, reinforcing his leadership in the Chinese music scene and helping to propel his international success. To commemorate his 1,000th concert milestone, UMG presented Cheung with a special gift — a three-meter-long traditional Chinese scroll painting that captures his 38-year, ten-tour journey. Each tour's stage designs, lighting, and iconic looks are intricately depicted, set against a backdrop of fans holding light signs, symbolizing the brilliance of his enduring musical legacy.
Adam Granite, Executive Vice President of Market Development at Universal Music Group, sent his congratulations: "Jacky Cheung's remarkable achievements over the past 40 years have far surpassed the boundaries of the Chinese music industry. From record-breaking album sales to the global reach of his music and the unparalleled scale of his tours, Cheung has solidified his place as one of the world's most iconic superstars. Reaching 1,000 concerts is an extraordinary accomplishment that few artists worldwide could ever achieve. I offer my sincere congratulations to Jacky and eagerly anticipate the future milestones he will continue to set."
Timothy Xu, Chairman and CEO of Universal Music Greater China, presented the gift to Jacky Cheung and said, "It's an honor to witness this historic milestone. I offer my heartfelt congratulations and deepest respect to Mr. Cheung. His unwavering trust in us over the past 40 years has contributed to an extraordinary legacy in the music industry. Mr. Cheung is not only our pride but also a defining figure in the Chinese music scene. His unparalleled artistry, remarkable professionalism, and every breakthrough he has achieved in bringing Chinese music to the global stage, continue to inspire us. We look forward to many more years of collaboration, promoting the influence of Chinese culture to the world stage."
Gary Chan, Managing Director of Universal Music Hong Kong and Senior Vice President of Greater China, added, "It is an immense honor to witness and congratulate Mr. Cheung on his 1,000th concert. As the undisputed 'God of Songs' in the Chinese-speaking world, Jacky Cheung has become a symbol not just of Hong Kong's pop music, but of a shared memory for Chinese people globally. From his early days with PolyGram in Hong Kong to his rise as a global superstar, we believe his legacy will continue to inspire the next generation of musicians from Hong Kong and the Greater Bay Area, leading them to new heights."
*JACKY CHEUNG'S 1000 SHOWS ACROSS 10 CONCERT TOURS
- Jacky Cheung 87 Concert (1987)
A total of 6 shows
- Love You More Every Day Tour (1991)
A total of 15 shows
- School & Friends World Tour (1993 - 1994)
A total of 65 shows
- Jacky Cheung 95 World Tour (1995 - 1996)
A total of 100 shows
- Friends World Tour (1999)
A total of 67 shows
- Music Odyssey Tour (2002 - 2003)
A total of 45 shows
- The Year of Jacky Cheung World Tour (2007 - 2008)
A total of 105 shows
- Jacky Cheung 1/2 Century World Tour (2010 - 2012)
A total of 146 shows; Set a Guinness World Recordâ„¢ for "the largest combined audience for a live act in 12 months."
- A Classic Tour (2016 - 2019)
A total of 233 shows
- Jacky Cheung 60+ Concert Tour (2023 - 2026)
Still ongoing. As of February 23, 2025, 218 shows have been held.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
JACKY CHEUNG BREAKS RECORD WITH 1000 SHOWS ACROSS 10 TOURS, A MILESTONE IN CHINESE MUSIC HISTORY
JACKY CHEUNG BREAKS RECORD WITH 1000 SHOWS ACROSS 10 TOURS, A MILESTONE IN CHINESE MUSIC HISTORY
JACKY CHEUNG BREAKS RECORD WITH 1000 SHOWS ACROSS 10 TOURS, A MILESTONE IN CHINESE MUSIC HISTORY
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
