Paris Baguette Expands Global Reach with the Launch of Its Regional Manufacturing Hub in Johor, Malaysia

Strategic Growth to Strengthen International Supply Chain and Meet Rising Global Demand

JOHOR BAHRU, Malaysia, Feb. 25, 2025 /PRNewswire/ -- Paris Baguette, the globally renowned bakery brand under SPC Group, has officially launched its newest regional manufacturing hub in Johor, Malaysia. This milestone, graced by Johor's Chief Minister Mr Onn Hafiz Ghazi, and Mr. Hur Young In, Chairman of SPC Group reinforces Paris Baguette's commitment to global expansion, increased production capacity, and delivering high-quality bakery products to international markets.

This facility marks a strategic move in Paris Baguette's global expansion, ensuring a seamless, efficient supply chain that supports the brand's growing presence across Southeast Asia, the Middle East, and beyond. As demand for premium bakery products continues to rise globally, the Johor hub will play a pivotal role in boosting production capabilities, streamlining international distribution, and reinforcing SPC Group's position as a major player in the global food industry.

During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, stated: "Food is more than just what we eat—through food, we connect with people, honour our heritage, and create meaningful experiences that bring communities together. With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the 2 billion consumers in the Halal market, spanning Southeast Asia, the Middle East, and beyond. This milestone is not only about business expansion, but also about building stronger connections, creating job opportunities, and celebrating the rich and diverse cultures of the communities we serve."

The Paris Baguette Regional Manufacturing Hub in Johor is designed to support the brand's rapid expansion across key international markets. The hub is equipped with seven advanced production lines, enabling an output of up to 100million bakery products per year, ensuring a steady and scalable supply of bakery products to meet global demand.

A defining feature of this facility is its Halal certification, meeting some of the most stringent food safety and quality standards worldwide. Malaysia's globally recognised Halal certification is synonymous with excellence in food hygiene, sourcing, and production processes. By achieving this certification, Paris Baguette ensures that its products meet the highest levels of quality, safety, and cleanliness, further strengthening consumer trust across international markets.

With around 4,000 outlets worldwide, Paris Baguette remains one of the fastest-growing bakery brands in the global market. The opening of this regional manufacturing hub is part of SPC Group's broader strategy to strengthen its position as an international leader in the bakery and food production industry.

For more info, please visit https://www.parisbaguette.com.sg/.

About Paris Baguette

Paris Baguette, born in 1988, is a global bakery brand of SPC Group, a leading South Korean food and confectionery corporation. From its modest beginnings, the chain has grown steadily to become the No.1 bakery in Korea.

From 2004, the brand has expanded internationally, the brand operates around 4,000 stores worldwide across the United States, Canada, France, UK, China and Southeast Asia, solidifying its reputation as a truly global premium bakery brand.

About SPC Group

SPC Group is a Korea-based global food company, over 80 years of history. It owns 30 renowned brands and operates 7,000 stores worldwide, including Paris Baguette, Paris Croissant, Passion 5, Coffee@Works, and StrEAT.

SPC Group has successfully introduced global brands to the Korean market including Baskin Robbins, Dunkin, Pascucci, LINA's, Jamba, Shake Shack.

SPC Group remains committed to innovation, quality, and sustainable growth, shaping a healthier and happier global food culture.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Paris Baguette Expands Global Reach with the Launch of Its Regional Manufacturing Hub in Johor, Malaysia

SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow. 

With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.

The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.

"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."

As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.

First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.

Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.

Learn more at coda.co.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform.  Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Coda and Unity to enable out-of-app monetization for game developers globally