Strategic Growth to Strengthen International Supply Chain and Meet Rising Global Demand
JOHOR BAHRU, Malaysia, Feb. 25, 2025 /PRNewswire/ -- Paris Baguette, the globally renowned bakery brand under SPC Group, has officially launched its newest regional manufacturing hub in Johor, Malaysia. This milestone, graced by Johor's Chief Minister Mr Onn Hafiz Ghazi, and Mr. Hur Young In, Chairman of SPC Group reinforces Paris Baguette's commitment to global expansion, increased production capacity, and delivering high-quality bakery products to international markets.
This facility marks a strategic move in Paris Baguette's global expansion, ensuring a seamless, efficient supply chain that supports the brand's growing presence across Southeast Asia, the Middle East, and beyond. As demand for premium bakery products continues to rise globally, the Johor hub will play a pivotal role in boosting production capabilities, streamlining international distribution, and reinforcing SPC Group's position as a major player in the global food industry.
During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, stated: "Food is more than just what we eat—through food, we connect with people, honour our heritage, and create meaningful experiences that bring communities together. With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the 2 billion consumers in the Halal market, spanning Southeast Asia, the Middle East, and beyond. This milestone is not only about business expansion, but also about building stronger connections, creating job opportunities, and celebrating the rich and diverse cultures of the communities we serve."
The Paris Baguette Regional Manufacturing Hub in Johor is designed to support the brand's rapid expansion across key international markets. The hub is equipped with seven advanced production lines, enabling an output of up to 100million bakery products per year, ensuring a steady and scalable supply of bakery products to meet global demand.
A defining feature of this facility is its Halal certification, meeting some of the most stringent food safety and quality standards worldwide. Malaysia's globally recognised Halal certification is synonymous with excellence in food hygiene, sourcing, and production processes. By achieving this certification, Paris Baguette ensures that its products meet the highest levels of quality, safety, and cleanliness, further strengthening consumer trust across international markets.
With around 4,000 outlets worldwide, Paris Baguette remains one of the fastest-growing bakery brands in the global market. The opening of this regional manufacturing hub is part of SPC Group's broader strategy to strengthen its position as an international leader in the bakery and food production industry.
For more info, please visit https://www.parisbaguette.com.sg/.
About Paris Baguette
Paris Baguette, born in 1988, is a global bakery brand of SPC Group, a leading South Korean food and confectionery corporation. From its modest beginnings, the chain has grown steadily to become the No.1 bakery in Korea.
From 2004, the brand has expanded internationally, the brand operates around 4,000 stores worldwide across the United States, Canada, France, UK, China and Southeast Asia, solidifying its reputation as a truly global premium bakery brand.
About SPC Group
SPC Group is a Korea-based global food company, over 80 years of history. It owns 30 renowned brands and operates 7,000 stores worldwide, including Paris Baguette, Paris Croissant, Passion 5, Coffee@Works, and StrEAT.
SPC Group has successfully introduced global brands to the Korean market including Baskin Robbins, Dunkin, Pascucci, LINA's, Jamba, Shake Shack.
SPC Group remains committed to innovation, quality, and sustainable growth, shaping a healthier and happier global food culture.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Paris Baguette Expands Global Reach with the Launch of Its Regional Manufacturing Hub in Johor, Malaysia
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Landmark cross-country handcycle journey highlights Trusted Thailand initiative and affirms the Kingdom as a secure and inclusive destination
BANGKOK, April 2, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), in partnership with AFS Thailand, celebrates the successful completion of Jimmy Pelletier World Tour Stage 5: Thailand, marking a 47-day cross-country journey that highlights the Kingdom's strong safety standards, inclusive tourism approach and readiness to welcome global travellers with confidence.
The Canadian Paralympian completed a handcycle route spanning more than 30 provinces across all regions of Thailand, the only Asian destination in his 13-stage global project. This milestone reinforces TAT's Trusted Thailand initiative, which advances traveller confidence through high safety standards, seamless facilitation and coordinated support across all sectors.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The success of Jimmy Pelletier's World Tour Stage 5 in Thailand reflects the strength of our Trusted Thailand initiative, demonstrating that the Kingdom is a safe, secure and inclusive destination where travellers can explore with confidence. Through nationwide collaboration, we ensured a smooth and well-supported experience across every stage of this remarkable project."
The Thailand stage ran from 14 February to 1 April 2026, beginning in Bangkok and continuing through Suphan Buri, Chai Nat, Nakhon Sawan, Phichit, Phitsanulok, Sukhothai, Kamphaeng Phet, Tak, Lampang, Lamphun, Chiang Mai, Chiang Rai, Phayao, Phrae and Uttaradit. The route then extended south through Phetchabun, Lop Buri, Nakhon Nayok, Chachoengsao, Rayong, Pattaya and Chon Buri, before continuing to Phuket, Phang-nga, Ranong, Chumphon, Prachuap Khiri Khan, Phetchaburi and Nakhon Pathom, concluding at AFS Thailand in Nonthaburi, with the delegation scheduled to depart Thailand on 2 April 2026 to continue the next stage in Morocco.
Throughout the journey, TAT worked closely with local offices and partners to provide logistical support, facilitate travel and ensure a safe, seamless experience. Supported by strong coordination across agencies and the warm hospitality of local communities nationwide, the successful execution reinforces Thailand's reputation for reliability, well-managed travel infrastructure and consistent standards of safety, service and accessibility. The experience left a strong impression on Mr. Pelletier and his team, who were visiting Thailand for the first time.
Highlights, photographs and footage from the journey across Thailand's iconic destinations have been shared continuously via the project website and the official Tour du Monde Jimmy Pelletier World Tour Facebook page.
This successful milestone further affirms Thailand's standing as a safe and inclusive destination, where quality, confidence and Tourism for All come together to deliver world-class travel experiences.
Notes to editors: The Jimmy Pelletier Cycling Ride — La Randonnée Jimmy Pelletier — is a 13-stage global cycling project raising awareness and funds for Adaptavie, a Quebec-based non-profit supporting people with physical, intellectual and autism-related disabilities.
Landmark cross-country handcycle journey highlights Trusted Thailand initiative and affirms the Kingdom as a secure and inclusive destination
BANGKOK, April 2, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), in partnership with AFS Thailand, celebrates the successful completion of Jimmy Pelletier World Tour Stage 5: Thailand, marking a 47-day cross-country journey that highlights the Kingdom's strong safety standards, inclusive tourism approach and readiness to welcome global travellers with confidence.
The Canadian Paralympian completed a handcycle route spanning more than 30 provinces across all regions of Thailand, the only Asian destination in his 13-stage global project. This milestone reinforces TAT's Trusted Thailand initiative, which advances traveller confidence through high safety standards, seamless facilitation and coordinated support across all sectors.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The success of Jimmy Pelletier's World Tour Stage 5 in Thailand reflects the strength of our Trusted Thailand initiative, demonstrating that the Kingdom is a safe, secure and inclusive destination where travellers can explore with confidence. Through nationwide collaboration, we ensured a smooth and well-supported experience across every stage of this remarkable project."
The Thailand stage ran from 14 February to 1 April 2026, beginning in Bangkok and continuing through Suphan Buri, Chai Nat, Nakhon Sawan, Phichit, Phitsanulok, Sukhothai, Kamphaeng Phet, Tak, Lampang, Lamphun, Chiang Mai, Chiang Rai, Phayao, Phrae and Uttaradit. The route then extended south through Phetchabun, Lop Buri, Nakhon Nayok, Chachoengsao, Rayong, Pattaya and Chon Buri, before continuing to Phuket, Phang-nga, Ranong, Chumphon, Prachuap Khiri Khan, Phetchaburi and Nakhon Pathom, concluding at AFS Thailand in Nonthaburi, with the delegation scheduled to depart Thailand on 2 April 2026 to continue the next stage in Morocco.
Throughout the journey, TAT worked closely with local offices and partners to provide logistical support, facilitate travel and ensure a safe, seamless experience. Supported by strong coordination across agencies and the warm hospitality of local communities nationwide, the successful execution reinforces Thailand's reputation for reliability, well-managed travel infrastructure and consistent standards of safety, service and accessibility. The experience left a strong impression on Mr. Pelletier and his team, who were visiting Thailand for the first time.
Highlights, photographs and footage from the journey across Thailand's iconic destinations have been shared continuously via the project website and the official Tour du Monde Jimmy Pelletier World Tour Facebook page.
This successful milestone further affirms Thailand's standing as a safe and inclusive destination, where quality, confidence and Tourism for All come together to deliver world-class travel experiences.
Notes to editors: The Jimmy Pelletier Cycling Ride — La Randonnée Jimmy Pelletier — is a 13-stage global cycling project raising awareness and funds for Adaptavie, a Quebec-based non-profit supporting people with physical, intellectual and autism-related disabilities.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Thailand strengthens global confidence with safe and successful Jimmy Pelletier World Tour Stage 5
