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The eighth annual report highlights key industry shifts, including AI-powered strategies, the emergence of employee influencers, and increasing expectations on comms teams
CHICAGO, Feb. 25, 2025 /PRNewswire/ -- Cision, a global leader in media intelligence and communications solutions, in partnership with PRWeek, today announced the release of the 2025 Comms Report, offering an in-depth analysis of the evolving PR and corporate communications landscape.
Based on insights from over 300 industry professionals across the U.S. and Canada, this year's report reveals how AI is transforming the industry, communications leaders are playing a more strategic role in the C-suite, and employee influencers are reshaping brand credibility.
"The 2025 Comms Report offers a detailed look at the forces shaping our industry, from the growing adoption and integration of AI in communications strategies to the redefinition of influence," said Guy Abramo, Chief Executive Officer at Cision. "These insights provide PR and comms professionals with the intelligence they need to stay ahead in an increasingly complex media and business environment."
Key Findings from the 2025 Comms Report:
- Communications is more influential than ever – 84% of PR leaders say the C-suite is relying on their expertise more than in previous years.
- AI is revolutionizing PR – Nearly two-thirds (65%) of comms leaders report that AI is significantly enhancing their data and analytics capabilities, while 90% say it plays a role in their overall strategy.
- Employees are the new influencers – Internal advocates now surpass traditional influencers like celebrities and social media personalities in driving brand credibility.
- Do more with less – 81% of comms leaders feel greater pressure to maximize impact with fewer resources compared to last year.
"The world has changed remarkably since we first launched this report eight years ago, and the communications industry has had to evolve in lockstep," said Gideon Fidelzeid, Vice President at PRWeek. "This year's findings reflect a profession that is not only adapting but thriving—demonstrating its growing influence and critical role in business success and innovation."
The 2025 Comms Report serves as an essential resource for PR and communications professionals looking to stay ahead of industry shifts, optimize their strategies, and drive meaningful business impact.
Download the full report here: 2025 Comms Report
About Cision
Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products—including CisionOne, Brandwatch, and PR Newswire—enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most.
For media inquiries, please contact:
Cision Public Relations
CisionPR@cision.com
The eighth annual report highlights key industry shifts, including AI-powered strategies, the emergence of employee influencers, and increasing expectations on comms teams
CHICAGO, Feb. 25, 2025 /PRNewswire/ -- Cision, a global leader in media intelligence and communications solutions, in partnership with PRWeek, today announced the release of the 2025 Comms Report, offering an in-depth analysis of the evolving PR and corporate communications landscape.
Based on insights from over 300 industry professionals across the U.S. and Canada, this year's report reveals how AI is transforming the industry, communications leaders are playing a more strategic role in the C-suite, and employee influencers are reshaping brand credibility.
"The 2025 Comms Report offers a detailed look at the forces shaping our industry, from the growing adoption and integration of AI in communications strategies to the redefinition of influence," said Guy Abramo, Chief Executive Officer at Cision. "These insights provide PR and comms professionals with the intelligence they need to stay ahead in an increasingly complex media and business environment."
Key Findings from the 2025 Comms Report:
- Communications is more influential than ever – 84% of PR leaders say the C-suite is relying on their expertise more than in previous years.
- AI is revolutionizing PR – Nearly two-thirds (65%) of comms leaders report that AI is significantly enhancing their data and analytics capabilities, while 90% say it plays a role in their overall strategy.
- Employees are the new influencers – Internal advocates now surpass traditional influencers like celebrities and social media personalities in driving brand credibility.
- Do more with less – 81% of comms leaders feel greater pressure to maximize impact with fewer resources compared to last year.
"The world has changed remarkably since we first launched this report eight years ago, and the communications industry has had to evolve in lockstep," said Gideon Fidelzeid, Vice President at PRWeek. "This year's findings reflect a profession that is not only adapting but thriving—demonstrating its growing influence and critical role in business success and innovation."
The 2025 Comms Report serves as an essential resource for PR and communications professionals looking to stay ahead of industry shifts, optimize their strategies, and drive meaningful business impact.
Download the full report here: 2025 Comms Report
About Cision
Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products—including CisionOne, Brandwatch, and PR Newswire—enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most.
For media inquiries, please contact:
Cision Public Relations
CisionPR@cision.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Cision and PRWeek Unveil 2025 Comms Report: AI Adoption Accelerates as Communications Leaders Gain Greater Influence in the C-Suite
Cision and PRWeek Unveil 2025 Comms Report: AI Adoption Accelerates as Communications Leaders Gain Greater Influence in the C-Suite
HALONG, Vietnam, June 2, 2026 /PRNewswire/ -- In response to the growing global demand for immersive and eco-conscious luxury travel, Bhaya Cruises, one of Vietnam's leading cruise operators, has officially unveiled its highly anticipated 2026 Summer Collection. Featuring tailored all-inclusive packages across its premier brands, these high-value initiatives allow travelers to experience the dramatic landscapes of Ha Long Bay and Lan Ha Bay with unprecedented perks and premium flexibility.
True to its reputation for delivering experiential travel, Bhaya Cruises has structured this year's summer offerings to cater to both wellness seekers and culture enthusiasts. The promotions span across two of the operator's flagship vessels: the newly launched, wellness-centric Bhaya Soul, and the luxury eco-vessel, The Au Co.
Rejuvenating Escapes Aboard Bhaya Soul
For travelers prioritizing mindfulness and holistic relaxation, Bhaya Soul - recently honored as one of the Top 100 on TIME's World's Greatest Places 2026 list - introduces the Summer ALL-INCLUSIVE 2-day-1 night package. This weekend-friendly package delivers an elevated standard of intuitive hospitality, condensed into a high-impact overnight escape. Bhaya Soul voyages emphasize spatial comfort, panoramic ocean views, and specialized farm-to-table menus designed to nurture body and mind, complete with morning mindful walk, guided kayaking through hidden lagoons.
Guests booking this exclusive 2-day wellness getaway will enjoy premium seasonal benefits, including:
- Free Upgrade to the Next Suite Category (valued at USD 200)
- Free Round-trip transfer between Hanoi and Halong (valued at USD 80)
- $50 Drink Credit onboard
Cultural Heritage and Sustainable Luxury on The Au Co
Complementing the wellness-focused voyages, The Au Co Summer Privilege package makes a return for the summer season. Celebrated for its unique steel-hulled design and long-standing commitment to sustainable tourism, The Au Co offers families, couples, and groups an upscale exploration of Ha Long Bay's iconic geological wonders.
This summer, guests choosing to sail on The Au Co will benefit from an extensive stay extension and exclusive inclusions:
- Free 1 Night Hotel Stay in Hanoi (valued at USD 80)
- Free Round-trip transfer between Hanoi and Ha Long (valued at USD 80)
- $50 Drink Credit onboard
Seizing the Summer Advantage
This summer collection is designed to help travelers maximize their vacation investments without compromising luxury. By booking these seasonal rates directly, guests secure comprehensive inclusions - ranging from entrance fees to onboard activities.
Whether selecting a transformative wellness voyage on Bhaya Soul or embarking on a sophisticated cultural expedition on The Au Co, international and domestic voyagers are guaranteed an exceptional perspective of Vietnam's UNESCO World Heritage site.
For seasonal availability, terms and conditions, or to lock in your preferred sailing dates, contact the Bhaya Cruises international reservation bureau directly.
About Bhaya Cruises
Established in 2007, Bhaya Cruises is a pioneer in luxury boutique cruising in Ha Long Bay, Vietnam. Managing a diverse fleet, the company seamlessly blends traditional Vietnamese aesthetics with contemporary safety standards and innovative, sustainable hospitality practices.
Email: sales@bhayacruises.com
Phone: +84 (0) 933 446 542
Website: bhayacruises.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Bhaya Cruises Introduces All-Inclusive Summer Promotions
Bhaya Cruises Introduces All-Inclusive Summer Promotions
