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HEINZ is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces

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HEINZ is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces
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HEINZ is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces

2025-02-26 13:02 Last Updated At:13:51

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Feb 26, 2025--

Today, the HEINZ brand, the number one global player in sauces, debuts its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world. Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili, each sauce is a versatile and unique fusion of flavor with the unmistakable quality that HEINZ lovers expect. Now rolling out on shelves nationwide, the new line underscores the brand’s commitment to expand its offerings beyond ketchup.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250225210258/en/

The multi-billion-dollar culinary sauce market continues to grow, with increasing desire for globally-inspired flavors emerging as a top trend for 2025. 1,2 With Americans busier than ever, convenience in the kitchen has become king. 3 HEINZ’s rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.

“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”

Beyond adventurous flavor, ingredient quality is more important to Americans than ever. 2 For over 150 years, quality has been at the core of every HEINZ product. The Flavor Tour line-up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.

Introduced on the heels of HEINZ limited-edition flavors like Black Garlic Ranch and Harissa Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (+35%, 3Y CAGR), and host food preferences have shifted, with both chicken and global cuisine rising in popularity. 4

To learn more about the HEINZ Flavor Tour line and the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and @Heinz_us on TikTok.

1Culinary Sauces Market Size, Share & Industry Analysis, Fortune Business Insights, December 2024
2Top Ten Food and Beverage Trends 2025, Innova Market Insights, October 2024
3Consumers crave convenience in fresh food, Food Industry Executive, September 2024
4 Circana POS, $ sales '20-'23

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

HEINZ debuts its Flavor Tour line-up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)

HEINZ debuts its Flavor Tour line-up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)

NARA, Japan (AP) — In Japan's ancient capital, Nara, deer moved through grass fields and shaded paths, lowering their heads toward visitors holding special crackers made just for them.

Nara this week hosted a Japan–South Korea summit, with Japanese Prime Minister Sanae Takaichi, who is from the city, welcoming South Korean President Lee Jae Myung.

But despite the high-level diplomacy, the deer were still stars of the show.

Tourists around the park stopped to watch or feed the animals with crackers, sold by vendors, that are made from flour and rice husks.

When the deer fix their gazes on visitors, many responded by pulling out crackers and stepping closer.

Not all encounters were gentle. Some deer nudged visitors from behind, sniffing backpacks and shopping bags. Others tried to nibble at coat pockets or chew at clothing when they suspected food was hidden there.

Some visitors hesitated, appearing nervous, but fed the deer anyway. As the animals stepped closer, many tourists recoiled, taking a step back or letting out brief screams. Others lifted their phones to take pictures.

More than 1,000 deer live in the park and surrounding areas. They roam freely across lawns, sidewalks and temple grounds, resting under trees or gathering near food stalls. A few deer were seen wandering into nearby shops.

The deer are protected and are considered sacred according to local Shinto beliefs. Legend has it that a deity arrived in Nara riding a white deer more than a thousand years ago.

Nara was Japan’s first permanent capital in the eighth century and is home to several UNESCO World Heritage sites, including Todaiji temple and Kasuga shrine.

This is a photo gallery curated by AP photo editors.

Deer are fed by a staff at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Deer are fed by a staff at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer waits for food from tourists at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer waits for food from tourists at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer stands in a park in Nara, western Japan, Wednesday, Jan. 14, 2026, near a banner reading "Welcome Japan-South Korea Summit Meeting" hoisted at a public building.(AP Photo/Eugene Hoshiko)

A deer stands in a park in Nara, western Japan, Wednesday, Jan. 14, 2026, near a banner reading "Welcome Japan-South Korea Summit Meeting" hoisted at a public building.(AP Photo/Eugene Hoshiko)

A deer waits for food from tourists near Todaiji temple, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer waits for food from tourists near Todaiji temple, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A tourist feeds deer at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A tourist feeds deer at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Tourists pose for their selfie as a deer waits for food at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Tourists pose for their selfie as a deer waits for food at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer pokes its head into a tourist's bag while looking for food at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer pokes its head into a tourist's bag while looking for food at a park, in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer peeks behind of a sign at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer peeks behind of a sign at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Deer stroll at a park in Nara, western Japan, early Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Deer stroll at a park in Nara, western Japan, early Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Police officers stand guard as a deer walks by in Nara, western Japan, Wednesday, Jan. 14, 2026. (AP Photo/Eugene Hoshiko)

Police officers stand guard as a deer walks by in Nara, western Japan, Wednesday, Jan. 14, 2026. (AP Photo/Eugene Hoshiko)

Deer wait for food from tourists at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

Deer wait for food from tourists at a park in Nara, western Japan, Wednesday, Jan. 14, 2026, where more than 1,000 free-roaming deer considered sacred in Shinto belief have become one of the city's most popular tourist attractions. (AP Photo/Eugene Hoshiko)

A deer rests at Todaiji temple in Nara, western Japan, Wednesday, Jan. 14, 2026, in Nara, western Japan, as police officers walk by. (AP Photo/Eugene Hoshiko)

A deer rests at Todaiji temple in Nara, western Japan, Wednesday, Jan. 14, 2026, in Nara, western Japan, as police officers walk by. (AP Photo/Eugene Hoshiko)

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