LONDON--(BUSINESS WIRE)--Feb 28, 2025--
For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250227600953/en/
In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. Meanwhile, YouTube is expected to generate $45.6 billion, with $36 billion from advertising and $9.6 billion from YouTube Premium.
Netflix and YouTube take distinct approaches to revenue generation:
As the streaming landscape evolves, Netflix’s growing ad-supported model and subscriber base could reshape the competitive dynamics of digital video revenue.
“In markets like the US and UK, there is significant overlap between audiences,” said Maria Rua Aguete, Senior Research Director at Omdia. “In the US, 57% of YouTube users are also Netflix subscribers, while in the UK, that number rises to 67%. This dynamic presents opportunities for both platforms.”
While often positioned as rivals, YouTube and Netflix are increasingly collaborating rather than competing. “I see more collaboration than competition between YouTube, Netflix, and other industry players,” Rua Aguete stated. “Streaming services, broadcasters, and platforms are working together through marketing partnerships, content distribution, and advertising deals.”
One key example is Netflix's use of YouTubers to promote the TV series Squid Game, leveraging influencer-driven marketing to attract new subscribers. Meanwhile, YouTube is solidifying its role as a premium content platform, outperforming Free Ad-Supported TV (FAST) services.
“At the end of 2024, YouTube generated seven times more revenue than FAST platforms, $42.5 billion versus $6 billion,” Rua Aguete explained. “Major studios are taking notice. Warner Bros., for example, recently released 37 full-length movies for free on YouTube, and we expect to see more partnerships like this in the future.”
Looking ahead, YouTube is making a strong push toward TV-like content.
“Large players can turn this to their advantage by entering favorable ad-share agreements or even selling some sponsorship and video inventory directly,” Rua Aguete noted.
She also highlighted the growing role of YouTubers in cinema recovery, with influencer-driven promotions becoming an integral part of movie marketing strategies.
Another major shift is YouTube’s increasing consumption on Connected TVs. “Viewers are watching YouTube on the big screen more than ever before,” Rua Aguete said. “This changes the advertising game, making YouTube an even bigger player in premium video.”
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
YouTube users across streaming and media (Graphic: Business Wire)
In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire)
AUSTIN, Texas (AP) — A gunman in Texas opened fire on a crowded bar in Austin's busy nightlife district over the weekend before being fatally shot by police in an attack that authorities were investigating as a potential act of terrorism.
The shooting early Sunday killed three people and wounded more than a dozen others. The suspect was wearing clothes with an Iranian flag design and the words “Property of Allah," a law enforcement official told The Associated Press.
The mass shooting happened after the U.S. and Israel launched an attack on Iran. The FBI and Austin police said they were still looking into the motive behind the shooting, which sent people in the bar and surrounding streets scrambling for cover.
Here's what to know about the shooting:
Police said the gunman drove past Buford’s Backyard Beer Garden before circling back and firing the first shots from his SUV at people on the sidewalk and inside the bar early Sunday.
Some college students dove for cover while others were motionless inside the bar and across the street next to a food truck, trying to understand what was happening.
The shooting stopped for a moment. The police chief said the suspect parked, got out with a rifle and began shooting at others before officers rushed to the intersection and shot him.
Austin Police Chief Lisa Davis identified two victims as 21-year-old Savitha Shan and 19-year-old Ryder Harrington. Austin Police announced Monday evening that 30-year-old Jorge Pederson had died from his injuries.
Harrington joined the Beta Theta Pi fraternity at Texas Tech University in 2024, the fraternity said in an Instagram post. Shan’s LinkedIn profile listed her as a dual-degree student majoring in management information systems and economics at the University of Texas.
The bar is on Sixth Street, a nightlife destination filled with bars and music clubs near the flagship campus of the University of Texas system. The school is one of the nation's largest universities with 55,000 enrolled students.
Nathan Comeaux, a 22-year-old senior, spent the evening there with friends and said the bar was “full of college students, probably mostly UT kids, shoulder to shoulder, hundreds just enjoying their nights.”
Some of those affected included “members of our Longhorn family,” University President Jim Davis said, using the name of the school's mascot.
Police taped off several square blocks around Sixth Street after the shooting. Bureau of Alcohol, Tobacco, Firearms and Explosives agents and other federal investigators joined local police at the scene.
Both the FBI and police in Austin said Monday that it’s too soon to identify the motive.
Police identified the gunman as 53-year-old Ndiaga Diagne. The gunman legally bought the pistol and rifle he used in the attack several years ago in San Antonio, the police chief said.
Diagne was originally from Senegal, according to multiple people briefed on the investigation who spoke on the condition of anonymity because they were not authorized to publicly discuss the investigation.
He first entered the U.S in 2000 on a B-2 tourist visa, becoming a lawful permanent resident six years later after marrying a U.S. citizen, according to the U.S. Department of Homeland Security.
Associated Press reporters on Monday were unable to reach Diagne’s family members in the Austin area or his ex-wife, who recently was listed as living near San Antonio. A person who answered the door at a house listed for his ex-wife declined to comment and told a reporter to talk with investigators.
The entertainment district has a heavy police presence on weekends, and officers were able to confront the gunman within a minute of the first call for help, the police chief said.
Austin Mayor Kirk Watson praised the fast response by police and rescuers.
“They definitely saved lives,” he said.
Comeaux, the UT Austin senior, filmed the suspect as he walked toward Buford's with his gun pointed at officers, and officers fired at him.
“The shooter was walking towards where I was and towards where the bar was, where there could have been 10 times as much damage if he’d gone back to the bar where hundreds of students were hiding,” Comeaux said. “So I’m just very grateful for the heroic police officers who were able to stop the suspect.”
McAvoy reported from Honolulu. Associated Press writers Heather Hollingsworth in Mission, Kansas; Claudia Lauer in Philadelphia; John Seewer in Toledo, Ohio; and Alanna Durkin Richer, Eric Tucker and Rebecca Santana in Washington contributed.
The Austin Police Department and the FBI investigate a shooting at Buford's on 6th Street on Sunday, March 1, 2026, in Austin, Texas. (AP Photo/Jack Myer)
