RIYADH, Saudi Arabia, Feb. 28, 2025 /PRNewswire/ -- Recently, industry-leading SUV brand JETOUR Auto held the global launch of its new model 'JETOUR T1' in Saudi Arabia, with the model marking JETOUR's foray into the urban lite-off-road SUV segment and promoting its 'Travel +' concept, thus being highly significant for market expansion and brand building. JETOUR T1 is a product of global R&D capabilities and shows the brand's achievements in technological innovation, its confidence in the Middle East market and further globalization.
The global off-road vehicle market, valued at USD 17.51 billion in 2024, is estimated to reach USD 25.76 billion by 2032 at a 4.95% CAGR during 2024-2032. The Middle East has a strong culture of off-road and outdoor activities, which influences the purchase of relevant vehicles like light off-road SUVs. In Saudi Arabia and the Middle East, where diverse terrains and complex roads demand high off-road performance and reliability, the launch of T1 offers consumers a new lite off-road option, meeting their rising need for multi-functional SUVs. The launch of JETOUR T1, which provides consumers in Saudi Arabia and the Middle East with a new lite off-road SUV option to meet the local market's growing demand for multipurpose SUVs, is expected to gain a share in the regional market.
Since 2019, JETOUR has achieved remarkable cumulative sales, attracted countless global fans, and its world-class system capabilities strongly support its globalization drive. JETOUR Auto's VP Ke Chuandeng stated that "JETOUR has established a good number of sales and service outlets and is preparing to establish research institutes overseas. Besides, we are also backed by top-tier partners like Bosch, CATL, Huawei. At the same time, JETOUR has also promoted its brand elevation through diversified marketing strategies, enabling the global implementation of its "travel+" strategy. These efforts have not only enhanced JETOUR's influence in international markets but also paved the way for the brand's continued innovation and development."
The launch of JETOUR T1 in Saudi Arabia set a strong base for the brand's regional growth. Through its innovative lineup, partnerships, and marketing, JETOUR can capture a large Middle East SUV market share and keep expanding globally.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
JETOUR T1: The SUV Shows Great Potential to Stand Out in the Middle East and Global Markets
LAS VEGAS, Jan. 10, 2026 /PRNewswire/ -- The four-day 2026 Consumer Electronics Show (CES 2026) concluded in Las Vegas, with BiLight, a global pioneer in flexible perovskite photovoltaic (PV) technology, making a standout debut as a green tech dark horse. Guided by its brand vision of "Energy Equity," the company is driving the global scenario-based adoption of flexible PV technology.
Themed "Defining the Physical Boundaries of AI," this year's CES highlighted the deep integration of green energy and AI as a key trend. BiLight showcased three core product lines at the Las Vegas Convention Center, shattering the inherent perception of traditional PV products as "bulky, rigid, and single-scenario." Among the highlights, the world-premier rollable flexible perovskite solar curtain garnered significant attention, integrating sunshade, heat insulation, and power generation functions to directly supply electricity to home and office devices, reshaping the "PV + Space" application ecosystem. Additionally, the handheld rollable solar product became a hot favorite for outdoor PV applications, thanks to its portability and efficient energy supplementation capabilities. The lithium-free perovskite electronic nameplate set a new benchmark for office innovation: optimized with low-light power generation technology, it can stably supply energy under ordinary indoor lighting. Paired with low-power e-paper display and Bluetooth refresh functions, it achieves "seamless charging and permanent use," addressing the resource waste of traditional paper nameplates and the environmental concerns of lithium-ion battery devices. This innovative solution attracted extensive consultations and negotiations with office equipment manufacturers and purchasers.
BiLight's tech strength sparked cross-industry collaborations. A top energy storage firm discussed joint R&D for "flexible PV + portable storage" to ease outdoor device battery anxiety. Automotive representative SHM explored rollable solar sunroofs and curtain PV for enhanced vehicle endurance. AI hardware firm BleeqUp and satellite companies also engaged, probing applications in smart terminals, space energy, and IoT tracking.
At a TMTPost-hosted roadshow, BiLight Co-Founder James Fang outlined a three-year roadmap: full-scenario coverage across consumer electronics, automotive storage, building-integrated PV, and satellite energy, building a "PV+" ecosystem. This vision and clear strategy strengthened global partners' confidence.
Looking ahead, BiLight will prioritize R&D, deepen global collaborations, and expand flexible PV's reach. Committed to reshaping the global energy landscape, it aims to fulfill its "Energy Equity" promise—making green energy accessible to all.
CONTACT: Hugo Ni, hugoni@bilight.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BiLight Dazzles CES 2026: Flexible Perovskite PV Leads Green Tech Wave, Forges Global Partnerships
