Skip to Content Facebook Feature Image

Mitsubishi Electric Automotive America Signs Agreement with Seeing Machines to Promote Guardian Generation 3 Driver Monitoring Technology Across the Americas

News

Mitsubishi Electric Automotive America Signs Agreement with Seeing Machines to Promote Guardian Generation 3 Driver Monitoring Technology Across the Americas
News

News

Mitsubishi Electric Automotive America Signs Agreement with Seeing Machines to Promote Guardian Generation 3 Driver Monitoring Technology Across the Americas

2025-03-03 20:59 Last Updated At:03-04 16:58

MASON, Ohio--(BUSINESS WIRE)--Mar 3, 2025--

Mitsubishi Electric Automotive America, Inc. (MEAA), a leader in advanced automotive electrical and electronic systems, today announced it has signed a Referral Agreement with Seeing Machines Limited to promote Seeing Machines’ Guardian Generation 3 driver monitoring solution across the Americas.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250303655175/en/

This collaboration marks a significant step to enhance road safety by expanding the reach of Guardian Generation 3, an AI-powered system designed to detect and mitigate driver distraction and fatigue in commercial vehicles.

Following Mitsubishi Electric Mobility Corporation’s strategic investment in Seeing Machines in December 2024, this agreement leverages MEAA’s extensive aftermarket distribution network and customer relationships in the transport and logistics industries.

Guardian Generation 3 is an aftermarket driver monitoring system (DMS) that uses advanced computer monitoring technology to track signs of distraction and drowsiness in real time. The system alerts drivers locally through visible and audible warnings, as well as haptic feedback via a vibration unit installed under the seat. In critical situations, the technology goes a step further—capturing event-based footage and transmitting it to a live monitoring center, where trained analysts can intervene within seconds by contacting fleet managers or designated personnel. Unlike continuously monitored in-cab cameras, Guardian only records when a safety event is detected, addressing privacy concerns while providing fleets with crucial risk mitigation data.

This agreement with Seeing Machines aligns with our purpose to provide cutting-edge technologies that support safer, more efficient commercial vehicle operations,” said Masahiro Kaji, President and CEO of MEAA. “Guardian Generation 3 is a game-changer in driver monitoring. By utilizing our well-established distribution network, we are excited to bring this solution to fleet operators across the Americas. We believe the more Guardian units there are on the roads, the safer they will be for everyone.”

With increasing global regulations on driver monitoring technology, like those mandated in the European Union, Guardian Generation 3 is well-positioned as a proactive solution for fleets across the Americas looking to enhance safety, reduce liability, and improve operational efficiency.

Guardian Generation 3 will be showcased at MEAA’s booth (#938) at the Technology & Maintenance Council (TMC) Annual Meeting March 10-13 in Nashville, Tenn., providing attendees with an opportunity to see the technology in action.

For more information on Guardian Generation 3 and MEAA’s agreement with Seeing Machines, contact info@meaa.mea.com

About Mitsubishi Electric Automotive America, Inc. (MEAA)

Mitsubishi Electric Automotive America, Inc. was established in 1979 to serve the North American automotive, heavy-duty truck and coach business. Mitsubishi Electric Automotive America offers a wide range of products and services, including passenger entertainment systems, car navigation systems, screens, head units, amplifiers, and powertrain products such as starters and alternators. Additional information is available at www.meaa-mea.com

About Mitsubishi Electric Corporation

With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,257.9 billion yen (U.S.$ 34.8 billion*) in the fiscal year ended March 31, 2024. For more information, please visit www.MitsubishiElectric.com

*U.S. dollar amounts are translated from yen at the rate of 151=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2024

Mitsubishi Electric Automotive America, Inc. (MEAA) and Seeing Machines Limited representatives. MEAA has signed a Referral Agreement with Seeing Machines Limited to promote Seeing Machines’ Guardian Generation 3 driver monitoring solution across the Americas. (Photo: Business Wire)

Mitsubishi Electric Automotive America, Inc. (MEAA) and Seeing Machines Limited representatives. MEAA has signed a Referral Agreement with Seeing Machines Limited to promote Seeing Machines’ Guardian Generation 3 driver monitoring solution across the Americas. (Photo: Business Wire)

MOSCOW (AP) — Syria’s interim President Ahmad al-Sharaa visited Moscow on Wednesday for the second time in less than four months, and Russian President Vladimir Putin emphasized his readiness to help the country rebuild its war-battered economy.

“I know that there is a lot that’s necessary to restore in Syria, and our economic operators, including the construction sector, are ready for this joint work,” Putin said.

The talks also were expected to focus on the future of Russian military bases in Syria, a key foothold for Moscow in the Mediterranean.

Putin said Russia has supported Syria's government's effort to restore control over its entire territory, including areas controlled by the Kurds.

“We have closely followed your efforts to restore Syria’s territorial integrity, and I would like to congratulate you on this process gaining speed,” Putin said. “You know that we always stood for the restoration of Syria’s territorial integrity, the country’s integrity, and we support all your efforts in this direction."

Al-Sharaa, who first visited Russia in October, thanked Putin for helping to stabilize Syria.

He led a swift rebel offensive in December 2024 that ousted former Syrian President Bashar Assad, who enjoyed Moscow’s support for years as his government fought a devastating civil war.

Russian forces recently have begun pulling out of positions in northeastern Syria in an area still controlled by the Kurdish-led Syrian Democratic Forces after the group lost most of its territory in an offensive by government forces.

Russia, which in recent years has been focused on the fighting in Ukraine and kept only a small military contingent in Syria, didn’t try to counter the rebel offensive. It gave asylum to Assad and his family after he fled the country.

Despite having been on opposite sides during the civil war, the interim government in Damascus has signaled readiness to develop ties with Moscow in apparent hopes it could help rebuild the war-shattered country and offer a way to diversify its foreign policy.

For the Kremlin, it’s essential to keep its naval and air bases on Syria's coast, the only such outposts outside the former Soviet Union that are crucial for maintaining Russia’s military presence in the Mediterranean. Russian authorities have voiced hope for negotiating a deal to maintain the Hmeimim air base and the naval outpost in Tartus.

Kremlin spokesman Dmitry Peskov said ahead of the meeting that “all issues related to our military's presence in Syria will be discussed in the talks.”

Russian President Vladimir Putin lays flowers at the grave of his brother, who died as a child during the siege of Leningrad, during a commemoration ceremony at the Piskaryovskoye Cemetery, where most of the Leningrad Siege victims were buried, marking the 82nd anniversary of the World War II battle that lifted the Nazi siege of Leningrad, in St. Petersburg, Russia, Tuesday, Jan. 27, 2026. (Alexei Danichev/Sputnik, Kremlin Pool Photo via AP)

Russian President Vladimir Putin lays flowers at the grave of his brother, who died as a child during the siege of Leningrad, during a commemoration ceremony at the Piskaryovskoye Cemetery, where most of the Leningrad Siege victims were buried, marking the 82nd anniversary of the World War II battle that lifted the Nazi siege of Leningrad, in St. Petersburg, Russia, Tuesday, Jan. 27, 2026. (Alexei Danichev/Sputnik, Kremlin Pool Photo via AP)

Recommended Articles