BARCELONA, Spain, March 5, 2025 /PRNewswire/ -- ScamAdviser, a leading brand in global enterprise scam prevention solutions, spotlighted the escalating threat of AI-driven scams at Mobile World Congress (MWC) 2025 during the "GASA x ScamAdviser Fireside Chat." The session brought together industry leaders to explore the latest scam trends, the digital transformation of scam, and fintech's role in combating financial crime.
ScamAdviser is based in Amsterdam, Netherlands, leverages AI and an extensive database network to power its proprietary website risk rating technology.
During the discussion, Jorij Abraham, Managing Director of GASA, and Boice Lin, Chief Business Officer of ScamAdviser, discussed how scams have evolved, from early malware to today's deepfake-driven scams. They stressed the growing risks to fintech and telecom industries and the need for AI-driven intelligence and cross-sector collaboration to combat these attacks.
ScamAdviser's SDK leverages data for scam prevention and risk assessment, acting as a data collection engine that integrates diverse datasets, such as phone behavior data, to improve applications like credit scoring and abnormal account activity detection. It extends protection from domain browsing security to safeguarding consumer communication data.
Boice Lin, Chief Business Officer, ScamAdviser shared, "The digital scam landscape is evolving at an unprecedented pace. Fintech and telecom operators have become prime targets. To stay ahead, the industry must leverage AI-driven scam detection and foster cross-sector intelligence sharing, ensuring a stronger, more proactive defense against emerging threats worldwide."
Jorij Abraham, Managing Director, GASA: "Scams are now tied to organized crime, including human trafficking, making cross-industry cooperation essential. At GASA, we are building a worldwide anti-scam network, strengthening partnerships across sectors to drive real, scalable solutions against scam."
ScamAdviser's Role in Strengthening Scam Detection
Companies can leverage ScamAdviser's Anti-Scam Intelligence (ASI) solutions through API or SDK integration to augment their existing products with advanced anti-scam capabilities, or choose to have ScamAdviser directly support the creation of dedicated scam prevention services.
ScamAdviser's technology is currently utilized by leading companies across sectors, including e-commerce, cybersecurity, and social media. Google also highlights TrustScore ratings for shoppers trying to learn more about a merchant online in several global markets.
At the conclusion of the fireside chat, GASA and ScamAdviser reaffirmed their commitment to advancing scam prevention through AI, intelligence-sharing, and stronger industry partnerships. Their collaboration provides firms with real-time scam intelligence and risk mitigation tools to better defend against digital scams.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ScamAdviser at MWC 2025: Addressing the Rising Threat of AI-Powered Scams
BANGKOK, Dec. 25, 2025 /PRNewswire/ -- This Christmas, MINISO is bringing YOYO and a lineup of its popular characters to Bangkok's Siam Square, creating a festive seasonal setting and marking the close of a strong year for the brand in Thailand. A series of Christmas-themed installations will remain in place across Siam Square's pedestrian streets and at Thailand's first MINISO LAND through the holiday period, running until January 4, 2026.
Christmas in Thailand may come without snow, but this year, MINISO brings festive cheer to the heart of Bangkok. Its signature characters—YOYO, the Gift Bear, and DUNDUN—headline a 10-day holiday installation anchored by a 60-meter-long Christmas promenade. Featuring five themed photo spots, the route leads visitors from Siam Square to MINISO LAND, ending at a Christmas tree marked by MINISO's iconic red wink. Inside the store, seasonal displays, limited-edition gifts, and wish cards await.
MINISO LAND in Siam Square marks the company's first overseas debut of its new experiential store format. Opened in October, the store features a redesigned storefront and highlights the Zootopia product lineup. Since launch, it has drawn strong foot traffic from both local shoppers and tourists. The opening reinforced MINISO's presence in Thailand, while the brand awareness built earlier in the year positioned the store as a natural hub for year-end holiday activations. Through immersive design, curated assortments, and campaign-led execution, MINISO continues to elevate the in-store experience for Thai consumers.
A Year of Joy: Retail Expansion and Brand Activity
Throughout 2025, MINISO continued to expand its retail footprint and delight Thai consumers with a combination of new stores, exclusive product launches and immersive brand experiences. The year kicked off in January with the opening of the brand's first flagship store at Asiatique The Riverfront in Bangkok, and coincided with Thailand's debut of MINISO's Harry Potter merchandise collection.
In the following months, MINISO introduced multiple newly refreshed and flagship stores in key Bangkok locations, including Megabangna Mall, MBK Center, and The Mall LifeStore Bangkapi. Each opening showcased IP-themed products, and immersive displays, drawing strong foot traffic and social media buzz. The May launch at The Mall LifeStore Bangkapi marked the overseas debut of the Stitch GenZ Street Series vinyl plush, generating high shopper interest.
Beyond Bangkok, MINISO strengthened its presence in northern Thailand by establishing stores across key commercial destinations in Chiang Mai, including Central Festival Chiangmai, Central Chiangmai Airport, and MAYA Lifestyle Shopping Center. The expansion reflects the brand's focus on delivering an elevated and refined store experience, while steadily extending its presence across Thailand.
MINISO's growth strategy also emphasized engaging local consumers through popular IP collaborations. Throughout the year, the brand introduced over 15 new IP collections in Thailand—including Zootopia, Stitch, Harry Potter, and One Piece—alongside more than 5,000 new products.
By combining retail expansion with engaging retail experiences and campaigns, MINISO has positioned its stores as vibrant destinations for Thai consumers. The Christmas and New Year program, anchored by MINISO LAND and a festive promenade in central Bangkok, further strengthened the brand's visibility and engagement during the holiday season, setting the stage for continued growth in 2026.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
