ANAHEIM, Calif.--(BUSINESS WIRE)--Mar 5, 2025--
Today at Natural Products Expo West, Impossible Foods unveiled Impossible® Steak Bites: the first steak product from the plant-based meat pioneer, packing meaty, delicious flavor and high-quality protein into juicy, pre-cooked bites.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250305409263/en/
Impossible Foods has long established its mastery of both ingredient and flavor science, championing the use of nutrient-dense, plant-based ingredients to develop craveworthy meat – from plants. The all-new Impossible Steak Bites significantly outperform the competition when it comes to succulent, meaty flavor, 1 further cementing Impossible Foods as the only plant-based meat company consistently making products that meat eaters prefer.
With 21 grams of protein, Impossible Steak Bites are an excellent source of high-quality, complete protein and contain essential nutrients such as fiber, iron and B vitamins. Compared to animal-based steak, Impossible Steak Bites contain zero cholesterol and 80% less saturated fat. 2
“Our steak bites are first and foremost delicious. They’re also packed with protein, no cholesterol, and less saturated fat versus the animal. You’re not going to find a better plant-based steak option than that,” said Peter McGuinness, President and CEO of Impossible Foods. “It’s a real testament to our advancements in R&D. Achieving the right balance of amazing taste and great nutritional value is what people want and need, whether you’re a meat eater or not.”
Impossible Foods has spent nearly 15 years honing its deep understanding of what makes meat taste like meat. Impossible Steak Bites represent the unparalleled acceleration of Impossible Foods’ R&D capabilities, leveraging a breadth of innovative methods and ingredients to achieve the juicy, savory experience meat-lovers expect from steak, including a tender, fine-grained texture similar to the natural muscle alignment in animal meat.
Pre-cooked and pre-seasoned with a savory blend of herbs and spices, Impossible Steak Bites make for a convenient, delicious addition to a variety of meals. Preparation is quick and easy, ideal for busy weeknight dinners or protein-packed breakfasts. Sauté them with your favorite vegetables for a vibrant stir-fry, add them to your Taco Tuesday spread, or simply sear them up alongside eggs and toast for a delicious start to the day.
And like other Impossible products, Impossible Steak Bites are a better choice for the planet – using 94% less water, 94% less land, and generating 93% less GHG emissions than animal-based steak. 3
Impossible Steak Bites chart new territory for Impossible Foods, expanding on the company’s award-winning portfolio of plant-based beef, chicken and pork products. Impossible Foods has cemented itself as a leader in the plant-based category, commanding the #1 spot in US foodservice market share 4 and #2 in US retail market share. 5
Impossible Steak Bites are currently rolling out to grocery stores nationwide, with restaurant availability to follow in the coming months. To find a location near you, visit impossiblefoods.com.
About Impossible Foods:
Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 and took a uniquely scientific approach that aims to make the world's best plant-based meat with the power to transform the food system. We make chicken, beef, and pork products from plants for every meal – breakfast, lunch and dinner – with a goal of replicating the flavors, textures, and cooking experience that meat eaters crave. Every nugget, burger, and patty we sell uses less land, water, and produces less greenhouse gas emissions compared to the animal.
Impossible Foods products are designed in California, made in California and the Midwest, with US and global ingredients, and are available across 4 continents in countries such as the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom. For more information, please visit impossiblefoods.com and follow us on Instagram, X and LinkedIn for updates.
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Impossible Steak Bites pack meaty, delicious flavor and high-quality protein into juicy, pre-cooked bites. (Photo: Impossible Foods)
JUNEAU, Alaska (AP) — Alaska U.S. Senate candidate Dan Sullivan acknowledges that sharing a name and party affiliation with the incumbent Republican gives him “an instant megaphone" in the crowded primary race. But Sullivan said his campaign isn't a sham or something Democrats put him up to doing.
He said friends for years have jokingly referred to him as senator and asked if he has ever thought about running. He said he’s been considering it for more than a decade.
“This is my choice,” Sullivan, who lives in the small fishing community of Petersburg, said in a telephone interview Monday.
Last week, Sen. Dan Sullivan accused the challenger Sullivan of “trying to trick” voters to help his main rival in the race, Democratic former U.S. Rep. Mary Peltola. The senator suggested the other Sullivan's entrance in the August primary was part of a coordinated effort by Democrats and Peltola's campaign to confuse voters, an accusation they deny. He threatened litigation to get to the bottom of it.
The issue is of national concern to Republicans because they are seeking to hold onto their majority in the U.S. Senate in what is expected to be a difficult midterm election year for the party in power. Sullivan, the challenger, dismissed claims that his candidacy is a merely a ruse to undermine the senator's reelection chances.
He said he has had no contact with Peltola's campaign — “zero, none, zilch” — and said “no” when asked if anyone from the state Democratic Party or any national Democratic operatives had contacted him to run.
A Peltola spokesperson, Harry Child, has said the campaign “has no involvement with either Sullivan campaign.” The executive director of the Alaska Democratic Party, Jenny-Marie Stryker, said her organization “is in no way affiliated with either Dan Sullivan.” A Democratic Senatorial Campaign Committee spokesperson, Monica Robinson, replied “no” when asked if the group had been involved in urging the challenger Sullivan to run.
Sullivan called sharing a name with the Alaska's incumbent U.S. senator “a matter of fate” and said he had done nothing wrong.
“I have every right to run for whatever office I'm qualified for, and I’m qualified for this office,” the challenger said, adding: “I think I’m doing what most Americans would think would be a patriotic thing to do when you’re unsatisfied with the status quo. You stand up and say, I’m going to fight for things I believe that are going to make my community better.”
Ballots in prior years in Alaska have not identified the incumbent, but the Alaska Division of Elections’ current candidate list online does. It also distinguishes the candidates using a middle initial — Dan S. Sullivan for the senator and Dan J. Sullivan for the challenger.
Alaska has open primaries in which the top four vote-getters, regardless of party, advance to the ranked choice general election in November. Sen. Sullivan's campaign worries having two Dan Sullivans on the ballot could confuse voters.
Sen. Sullivan's campaign, in a statement Monday, said, “Alaskans deserve a fair and honest election — not political games meant to manipulate the ballot and benefit Democrats.”
The challenger said he was registered with the limited government-leaning Alaskan Independence Party for decades, until the party's dissolution late last year. Election officials had said voters registered with the party could change their affiliation but if they did not, they'd be shown as “undeclared.” Sullivan said he then was listed as undeclared until filing to run for office, when he registered as Republican.
He said he was motivated in part by his late father, whom he described as a “true, compassionate, conservative Republican.” He said if he had to label himself, it would be “a pragmatic Republican centrist” — similar to Alaska's senior U.S. senator, Lisa Murkowski, but “with touches of a Rand Paul Republican in there.”
He said he grew up in the Chicago area but was drawn to Alaska and put down roots nearly 50 years ago in Petersburg. The fishing community of about 3,400 in southeast Alaska's Tongass National Forest is known as “Little Norway” for its many residents with Scandinavian roots. He worked for the U.S. Forest Service before changing careers and becoming a teacher. He has since retired.
Like most communities in Alaska, Petersburg isn't connected to the state's main road system and is accessible only by air or water. Juneau, the nearest city, is about 45 minutes away by plane.
Petersburg sits on Mitkof Island, which is distinguished by mountains, thick stands of forest and boggy areas called muskeg. Sea lions hauled up on buoys and humpback whales and orcas are common sights off its shores.
Sullivan, who will turn 69 this weekend, passed on an interview request last Friday, he said, because the king salmon were running and he wanted to fish.
As far as his run for office, the challenger said he plans to do some fundraising and hopes to campaign in the state's larger cities, including Anchorage and Juneau, but he so far has no firm plans to do so and is working on the details.
He finds the current dustup over his Senate run — and the incumbent's reaction — a bit surprising.
“I guess my thought would be, ‘Dude, why don’t you just run your campaign?’ If you’ve got a strong record, run on your record. People will love you for it and you’ll be swept back into office,” he said Monday. “Why would he be concerned that a guy out of Petersburg is this huge threat?”
Sen. Dan Sullivan, R-Alaska, heads to a closed-door meeting with fellow Republicans, at the Capitol in Washington, Tuesday, June 2, 2026. (AP Photo/J. Scott Applewhite)
