DALLAS, March 7, 2025 /PRNewswire/ -- As the Official Smart Lighting Sponsor of the Dallas Mavericks, Govee aims to revolutionize the game day experience for Sports fans with dynamic, interactive lighting solutions that bring them courtside - immersing them in the action of every play.
On March 7th at 6:30 PM CST, the Dallas Mavericks will face off against the Memphis Grizzlies at American Airlines Center.
Govee is reinforcing its brand ethos of "Bring Color to Life" throughout the Mavericks' season by continuing to redefine the sports viewing experience at home with a diverse range of Mavericks-specific branded smart lights that ensure the perfect lighting experience to accompany the action of each and every game.
Tailored Lighting Solutions for Every Corner of The Home
Govee's expansive product lineup enhances the home viewing experience with a wide range of innovative lighting solutions:
- Govee Floor Lamp 2: The Govee Floor Lamp 2 features enhanced brightness, sleek design, and seamless smart home integration. The lamp delivers both functional and decorative lighting for any space. Whether you're preparing for the game or winding down after, its endless customizable settings help curate the perfect atmosphere.
- Govee Table Lamp 2: A stylish addition to any room, the Govee Table Lamp 2 offers 16 million RGB colors and 60+ preset scenes. The versatile lamp allows users to adjust brightness, temperature, and effects to match their mood, all controllable via app, voice, or touch.
- Govee COB Strip Light Pro: Perfect for illuminating walls, furniture, or entertainment areas, the Govee COB Strip Light Pro is a next-generation lighting solution offering spotless brilliance and smooth, vibrant lighting effects. Its customizable segments let users flex and design their lighting displays, creating a stunning look for any room.
- Govee TV Backlight 3 Lite: For the ultimate viewing experience, the Govee TV Backlight 3 Lite uses upgraded Envisualâ„¢ technology to match colors and enhance picture quality, creating a more immersive experience while watching the game. The Matter-ready device integrates seamlessly with major smart home ecosystems, including Alexa, Google Assistant, and Apple HomeKit.
Lighting For Every Moment
Govee leverages its IoT system, DreamView, to bring smart technology directly to users. Especially with indoor lighting solutions like Govee Floor Lamps, Strip Lights, and Ceiling Lights Govee products achieve a seamless blend of vibrant, dynamic lighting that enhances the entertainment experience.
For die-hard Sports fans, Govee takes personalization a step further by enabling DIY features and team-specific lighting effects. Fans can customize their lights to reflect the team's colors, creating a tailored game day experience. This feature allows users to immerse themselves fully in every game, with lights that adapt to the action of every play.
With Govee's wide range of lighting products, it's not just about creating a mood — it's about enhancing the rituals that make life special. Whether you're enjoying a quiet evening, hosting friends for a game night, or celebrating a home team victory, Govee's customizable lighting solutions provide the perfect backdrop for any occasion.
About Govee
Since 2017, Govee has been revolutionizing the smart living experience with innovative lighting solutions. From gaming setups to living spaces and outdoor areas, Govee's smart lights are not just visually stunning but transform everyday moments into personalized and engaging lighting experience. Embracing the idea that "Lights can be fun," Govee is committed to empowering users to create enjoyable and enriching smart lifestyles with our products.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
From the Court to Living Room: Govee's Smart Lighting Enhances Every Gametime Moment
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
