Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

LAS VEGAS--(BUSINESS WIRE)--Mar 18, 2025--

Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint and Microsoft Word through Microsoft 365 Copilot.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318424158/en/

“Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.”

“We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role,” said Charles Lamanna, Corporate Vice President, Business and Industry Copilot at Microsoft. “We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”

Adobe Express Agent for Microsoft 365 Copilot

Adobe is developing the Adobe Express Agent, which will allow users to easily create compelling assets directly within Microsoft 365 Copilot, PowerPoint and Word. The Adobe Express Agent will empower teams to generate stunning images through a conversational interface, without leaving the host applications. This will enable effortless creation of high-quality images for documents, presentations, whitepapers, social media posts and more—for marketers and other teams across an organization.

Adobe Marketing Agent for Microsoft 365 Copilot

With the private preview of Adobe Marketing Agent for Microsoft 365 Copilot, businesses can:

Powering the content supply chain

Additionally, in GenStudio for Performance Marketing—a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives—Adobe today announced an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases. Asset creation for display ads is also now available for advertisements served through Microsoft Advertising.

About Adobe

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

WASHINGTON (AP) — A top Federal Reserve official said Monday that an interest rate hike could be appropriate if inflation remains persistently above the central bank's 2% target, the latest sign that some policymakers are moving away from a bias toward reducing borrowing costs.

Beth Hammack, president of the Federal Reserve Bank of Cleveland, said in an interview with The Associated Press that her general preference is for the Fed keep its benchmark interest rate unchanged “for quite some time."

And she also said the Fed might have to cut its rate if higher gas prices caused the economy to slow and unemployment to rise. But if inflation remained elevated, a rate hike could be needed, she said.

“I can foresee scenarios where we would need to reduce rates ... if the labor market deteriorates significantly,” Hammack said. "Or I could see where we might need to raise rates if inflation stays persistently above our target.”

Hammack's comments suggest a growing concern among at least some policymakers that inflation, which was elevated before the Iran war, may require rate hikes to tame further. Rate increases by the Fed would be a sharp shift from late last year, when the central bank cut its key rate three times. Rate hikes could lift borrowing costs for consumers and businesses, including for mortgages, auto loans, and credit cards.

Other Fed officials have recently opened the door to rate hikes, including Austan Goolsbee, president of the Chicago Fed. And minutes of the Fed's meeting in late January said that several of the 19 officials on the rate-setting committee supported altering the post-meeting statement to reflect the possibility of “upward adjustments” to rates.

A rate hike would almost certainly prompt President Donald Trump to lash out at the Fed, which he has harshly criticized for not cutting rates further. He has called for the central bank's key rate to be lowered to 1%, down from its current level of about 3.6%.

The government will update two inflation measures this week, though only one will likely reflect the impact of the jump in gas prices since the Iran war began Feb. 28. Gas prices averaged $4.12 a gallon nationwide Monday, according to AAA, up 80 cents from a month earlier.

On Friday, the government will issue the March inflation report, providing a first read on the impact of higher gas and energy prices. Economists forecast that annual inflation will worsen significantly, jumping to 3.1% from 2.4% in February, according to a survey by data provider FactSet. On a monthly basis, they expect consumer prices rose 0.8% in March from February, which would be the biggest increase in almost four years.

The Commerce Department will report the Fed's preferred inflation gauge for February on Thursday, though that won't incorporate any impact from the Iran conflict.

Hammack said that the Cleveland Fed's own estimates show inflation could reach 3.5% in April, which would be the highest since 2024. Inflation spiked to 9.1% in June 2022 before slowly declining.

“Inflation has been running above our target for more than five years now,” Hammack said, and a further increase would mean it is “moving in the wrong direction, away from our 2% objective.”

The Federal Reserve is required by Congress to seek low inflation and maximum employment, and higher gas prices could threaten both those mandates, creating a challenging situation for Fed officials.

Consumers may react to higher gas prices by cutting back on their spending elsewhere in the economy, Hammack said, which could lead to weaker growth and layoffs, which the Fed would need to respond to with rate cuts.

How the war impacts the economy will depend on how long it lasts and how high it lifts gas prices and other costs, Hammack said. Now in its sixth week, the conflict has already lasted longer than she expected when the Fed last met March 17-18, Hammack said.

Hammack said rising gas prices stemming from the Iran war are “the No. 1 thing” she hears about from people in her district, which covers Ohio and parts of Pennsylvania, West Virginia, and Kentucky.

“We know that causes a lot of pain personally, as it eats up a bigger and bigger share of people’s paychecks. So it’s important for us to stay focused on it,” she added.

FILE- In this Feb. 5, 2018, file photo, the seal of the Board of Governors of the United States Federal Reserve System is displayed in the ground at the Marriner S. Eccles Federal Reserve Board Building in Washington. (AP Photo/Andrew Harnik, File)