Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation

FORT WORTH, Texas--(BUSINESS WIRE)--Mar 19, 2025--

Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, celebrated its annual Townsquare event in Fort Worth, Texas, February 17 – 20, 2025, where more than 70 attendees strategized ways to expand collaboration between technology providers and hoteliers, shared tips to combat human trafficking and more. Those in attendance joined as Visual Matrix shared insight and perspective on the current state of hospitality, technology and safety while also gathering valuable feedback on how to increase collaboration across the industry.

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Attendees included leaders from Sonesta, Best Western, Westmont Hospitality Company, Hospitality Technology Consulting, Canary Technologies, RockCheetah and Shift4.

Brought together with key support from Actabl, the hotel industry’s leading platform for maximizing profitability through operational efficiency and data-driven decision-making, Visual Matrix’s 2025 Townsquare took place at the Hotel Drover in Fort Worth’s historic Stockyards, and was attended by more than 70 hotel owners, operators, franchisees, technology providers and consultants.

Speakers at the event included:

“We are thrilled with the turnout at our recent Consultants Townsquare in Fort Worth, where our attendees were united in collaboration, innovation and inspiration as they shared novel approaches to improving hospitality from all angles,” said Georgine Muntz, CEO of Visual Matrix. “Looking back at the discussions that took place, which ranged from musings on the current state of hotel technology partnerships to actionable ways to reduce human trafficking across our industry, I find a renewed excitement for the future of hospitality and how we can work together to continue making a difference.”

The program began with a collaborative panel discussion on ways individuals can help improve technology innovation, and how our industry can remove barriers to new integrations and partnerships. The panel addressed several major questions, including whether the industry is falling short of technology adoption goals, when AI will begin to have an impact on hotel operations and more.

“We are honored to partner with Visual Matrix for the latest Consultants Townsquare in Fort Worth,” said Lindsey Goedeker, SVP of Sales at Actabl. “The hotel industry is constantly evolving with new technologies and strategies, but it’s critical to optimize existing resources—ensuring hotels maximize profitability while maintaining the right staffing levels to enhance operations and reduce turnover. There is no silver bullet for improving our industry, but conversations like these can help shift the conversation toward positive change.”

Key attendees shared observations on the event:

Walking the Walk

The final day of the conference began with a panel discussion on human trafficking and how hoteliers can make an impact in the fight against this practice. The group was joined by Melissa Ice, Founder and Executive Director of The Net Fort Worth and co-founder of the Worthy Co., organizations built with a focus on reducing the spread of human trafficking throughout Texas and supporting survivors in their recovery process. Her suggestions and feedback for hotel consultants were met with an undercurrent of support from industry leaders who are using technology such as cameras, heat maps and more to overcome stigmas associated with spotting and combatting human trafficking in practice.

The event ended with a meeting of the Hospitality Women’s Innovation Council. The discussion not only continued to examine opportunities to overcome human trafficking in hospitality, but also addressed the need to uplift women across hospitality and break through the glass ceiling that still exists. Attendees were urged to remain vulnerable and honest while delivering their message to the industry.

For more information on Visual Matrix, visit www.visualmatrix.com. For more information on the Hospitality Women’s Innovation Council, visit visualmatrix.com/women-hospitality-innovation-council.

About Visual Matrix

More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit visualmatrix.com.

Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation

Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation

Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation

Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation

Semiofficial news agencies in Iran published a chart Thursday suggesting the country’s paramilitary Revolutionary Guard put sea mines into the Strait of Hormuz during the war, a likely pressure tactic as Iran, Israel and the United States are now in an uneasy, two-week ceasefire ahead of possible negotiations in Islamabad.

Meanwhile, in unusually strong language, U.N. Secretary-General António Guterres “unequivocally” condemned Israeli strikes in Lebanon that killed and injured hundreds Wednesday after the ceasefire was announced, according to a statement by his spokesperson, Stéphane Dujarric.

Israel has said the ceasefire agreement does not extend to its war in Lebanon with the Iran-backed Hezbollah militant group, although Iran and mediator Pakistan said it does. Sirens sounded in northern Israel early Thursday as Hezbollah claimed it was attacking with rocket fire.

Iran closed the Strait of Hormuz again Wednesday in response to Israeli attacks against Hezbollah in Lebanon.

Here is the latest:

Iran’s Foreign Minister Abbas Araghchi had a call with his Saudi counterpart, Prince Faisal bin Farhan, on Thursday.

French Foreign Minister Jean-Noël Barrot said European and other partners are “finalizing” plans to set up a mission to escort ships in the Strait of Hormuz as soon as fighting effectively ends.

Barrot said Thursday “planning for this mission is currently being finalized between French military officials and countries that have volunteered,” speaking on France Inter radio.

Shipping traffic will likely be able to cross the strait safely once an agreement is reached between the belligerents and “with an escort system,” he said.

“Work is well advanced” for the mission to be deployed “once calm has been fully restored,” he said.

On Wednesday, French President Emmanuel Macron said about 15 nations are ready to participate in such a mission.

In a speech to Parliament on Thursday, Italian Prime Minister Giorgia Meloni warned that any extra Iranian duties in the Strait of Hormuz would have “unpredictable economic consequences,” stressing that a full restoration of freedom of movement is needed in the area.

Meloni indicated that as the most critical point of the agreement between the U.S. and Iran.

“Full restoration of freedom of movement in the Strait of Hormuz is needed, and it must not be subject to any restrictions, as appears to have happened in recent hours,” she said.

The Italian prime minister also suggested that, if the crisis in Iran worsens, the European Union should consider suspending the stability and growth pact — a set of rules governing public finances within the EU — in a similar response to that given for the COVID crisis.

Britain’s foreign minister said Lebanon must be included in a Middle East ceasefire, adding Israel’s continuing attacks on the country are causing mass displacement and dire humanitarian consequences.

Foreign Secretary Yvette Cooper told Sky News she is “deeply troubled about the escalating attacks that we saw from Israel in Lebanon yesterday.”

She told the BBC the attacks are “completely wrong.”

Britain and other European countries have called for Israel to stop its strikes on Lebanon and for Iran to reopen the Strait of Hormuz to commercial shipping.

Cooper said it’s “crucial” that Iran is not allowed to apply tolls in the strait.

Israel said Thursday it killed an aide to Hezbollah leader Naim Kassem in its intense airstrikes that hit Lebanon’s capital, Beirut, on Wednesday.

It identified the man killed as Ali Yusuf Harshi, a secretary and nephew to Kassem.

Hezbollah did not immediately respond to a request for comment.

Iran’s deputy foreign minister said his country will allow ships to pass through the Strait of Hormuz in accordance with “international norms and international law” once the United States ends its “aggression” in the Middle East and Israel stops attacking Lebanon.

Saeed Khatibzadeh told the BBC on Thursday that Iran had closed the strait after U.S. ally Israel committed an “intentional grave violation of the ceasefire.”

He said “you cannot have a cake and eat it at the same time. That was the message that Iran sent quite clearly, crystal-clearly, to Washington and to the Oval Office last night.”

Khatibzadeh added: “Definitely we are going to provide security for safe passage and it is going to happen after the United States actually withdraws this aggression. Does it mean that Iran is going to control the Strait of Hormuz in terms of letting ship by ship to go through that?

“I think that we have shown to everybody that energy security is pivotal for Iran, is pivotal for this body of water in the Persian Gulf, and we are going to be abided by the international norms and international law.”

Mourners across Iran began mourning ceremonies Thursday marking the 40th day after the death of Supreme Leader Ayatollah Ali Khamenei, who was killed at the start of the Iran war.

In Iran’s capital, Tehran, mourners wearing black began their rally from Jomhouri Eslami Square to the neighborhood of the office of Khamenei, 86.

Iranian state television aired similar commemorations in other cities. It said the ceremonies will continue into the night.

Khamenei’s body has yet to be buried since his death Feb. 28.

His son, Ayatollah Mojtaba Khamenei, now serves as Iran’s supreme leader.

The strike in the southern Lebanese village of Abbasiyeh also wounded others, the National News Agency reported Thursday morning, in what it said was a preliminary toll.

The Israeli military did not immediately acknowledge the strike.

Israel intensified its strikes in Lebanon on Wednesday, saying that its fight with the Iran-backed Hezbollah militant group is not part of the two-week ceasefire deal with Iran.

Lebanon’s Health Ministry said the strikes Wednesday killed at least 182 people and wounded 890 others, the highest single-day death toll in the latest Israel-Hezbollah war.

French President Emmanuel Macron has called for “each of the belligerents” to fully respect the ceasefire, including in Lebanon, as he spoke separately with Iran’s President Masoud Pezeshkian and U.S. President Donald Trump.

Macron said he “told both of them that their decision to accept a ceasefire was the best possible one,” and “must open the way to comprehensive negotiations,” in a message posted on X late Wednesday.

Macron also said he spoke with Lebanon’s President Joseph Aoun and Prime Minister Nawaf Salam to express “France’s full solidarity in the face of the indiscriminate strikes carried out by Israel” in the country.

“We condemn these strikes in the strongest possible terms,” Macron said, stressing they pose a direct threat to the sustainability of the ceasefire.

More than 180 people were killed in Lebanon Wednesday in the deadliest day of fighting there.

Pakistan’s Interior Minister Mohsin Naqvi met U.S. Chargé d’Affaires Natalie Baker on Thursday to discuss the situation in the Middle East and upcoming high-level talks between the United States and Iran in Islamabad, according to an official statement.

During the meeting, they also reviewed arrangements for the talks being held in Islamabad later this week.

The statement quoted Naqvi as saying that the visiting foreign dignitaries, including U.S. Vice President JD Vance, Steve Witkoff and Jared Kushner, would be “special guests” and assured that a comprehensive security plan had been put in place to provide full protection to all foreign guests.

Iran’s ambassador to Pakistan has deleted an online post saying that Tehran’s negotiating team would arrive Thursday night in Islamabad.

Reza Amiri Moghadam made the initial comment on X, without identifying who was on the Iranian team.

Then he deleted it without comment.

Pakistan has shut schools and government offices for two days in the capital, Islamabad, to keep people off the roads as authorities ramp up security ahead of U.S.-Iran talks later this week.

Officials have imposed sweeping restrictions across the city, including blocking key roads connecting Islamabad with neighboring Rawalpindi.

Shipping containers have been placed at multiple points to restrict movement and limit public access to sensitive areas.

Islamabad appeared unusually quiet Thursday, with many residents staying home as traffic diversions forced longer commutes between Islamabad and Rawalpindi.

The restrictions follow recent unrest in March, when protests by Shiite groups erupted across the country in response to U.S. and Israeli strikes on Iran.

More than two dozen people were killed in those demonstrations nationwide.

In Karachi, 12 people were killed when protesters stormed the U.S. consulate and attempted to set it on fire.

The widespread Israeli strikes Wednesday killed at least 182 people and wounded 890 others, according to Lebanon’s Health Ministry.

Civil Defense spokesperson Elie Khairallah told The Associated Press that a wounded woman was found alive under the rubble overnight in the seaside Beirut neighborhood of Ain Mreisseh.

A man whose building collapsed after strikes in the capital’s southern suburbs was also found alive in rubble.

“The others so far have been killed,” Khairallah said.

Meanwhile, others like Mohammad Chehab, a Syrian man from Deir el-Zour, are anxiously waiting.

Six of his 10 family members have been found but others are still missing. He tries to stay hopeful.

“They’ve been searching all day,” he said nervously, watching rescue workers dig through the rubble.

Pakistani authorities have stepped-up security in the capital, Islamabad, deploying hundreds of additional police and paramilitary forces ahead of much-awaited peace talks between the United States and Iran.

The talks, seen as a potentially significant diplomatic opening to end the war in the region, will begin later this week.

On Thursday, authorities also moved to seal off parts of the city by placing shipping containers along key roads leading to the city’s Red Zone, a heavily fortified enclave that houses the president and prime minister’s office, the Foreign Ministry, and foreign embassies.

A nearby hotel, where the delegations are expected to stay, has also been brought under tight security.

Iran has not said who will represent its delegation, which is due to arrive in Islamabad later Thursday.

The White House, however, has confirmed that Vice President JD Vance will lead the U.S. negotiating team in talks with Iran aimed at reaching a permanent end to the war.

Iran’s negotiating team for talks with the United States will arrive Thursday night in Islamabad, the Iranian ambassador there said.

Reza Amiri Moghadam made the comment on X, without identifying who was on the Iranian team.

He wrote that the “Iranian delegation arrives tonight in Islamabad for serious talks based on 10 points proposed by Iran.”

Those points include Iran enriching uranium, maintaining its control of the Strait of Hormuz and other issues that have been nonstarters in the past for U.S. President Donald Trump.

The White House has repeatedly described the 10 points issued by Iran as false.

Moghadam wrote that the Iranians would come to Islamabad despite “skepticism of Iranian public opinion due to repeated ceasefire violations by Israeli regime to sabotage the diplomatic initiative.”

That refers to Israel’s strikes on Lebanon, which Israel and the U.S. have said wasn’t included in the shaky ceasefire.

Oil rose again to above $97 a barrel and Asian stocks were trading lower Thursday on skepticism over a fragile ceasefire between the U.S. and Iran.

Brent crude was up 2.9% to $97.46 per barrel. It previously fell briefly to below $92 following the temporary ceasefire announcement.

Benchmark U.S. crude was 3.7% higher Thursday at $97.94 per barrel.

Tokyo’s Nikkei 225 dropped 0.8% to 55,855.57, while South Korea’s Kospi lost 1.7% to 5,773.03.

Hong Kong’s Hang Seng fell 0.2% to 25,831.21. The Shanghai Composite index was down 0.8% to 3,961.31.

Ship-tracking data from trade data and analytics platform Kpler showed only four vessels with their Automatic Identification System trackers on passed through the Strait of Hormuz on Wednesday, the first day of the ceasefire.

However, this total does not include so-called “dark fleet” vessels — those with their AIS trackers turned off.

Many of those “dark fleet” ships carry sanctioned Iranian crude oil out to the open market.

U.S. President Donald Trump issued an online statement Thursday insisting that his surge of warships and troops will remain around Iran “until such time as the REAL AGREEMENT reached is fully complied with.”

Trump’s comments on his Truth Social platform appear to be a way to pressure Iran as uncertainty hangs over the tentative two-week ceasefire now holding in the war.

“If for any reason it is not, which is highly unlikely, then the ‘Shootin’ Starts,’ bigger, and better, and stronger than anyone has ever seen before,” Trump wrote.

He also insisted Iran would not be able to build nuclear weapons and “the Strait of Hormuz WILL BE OPEN & SAFE.” That comes as vessels are not moving through that waterway, the narrow mouth of the Persian Gulf through which 20% of all oil and natural gas traded once passed.

A New York-based think tank is warning that the tentative ceasefire in the Iran war “hovers on the verge of collapse.”

The Soufan Center said the Israeli strikes on Lebanon on Wednesday risked the deal falling apart.

“Even if Lebanon was formally outside the deal, the scale of Israel’s strikes was likely to be viewed as escalatory, nonetheless,” it wrote in an analysis published Thursday.

“Israel’s strikes can be understood both as an effort to drive a wedge between Iran and its proxies and as a response to being allegedly sidelined in the original ceasefire discussions.”

The Al-Aqsa Mosque compound reopened with dawn prayer Thursday after being closed for the duration of the Iran war, according to Jerusalem’s Islamic Waqf, the Jordanian religious authority that administers the compound.

Jerusalem’s police said Wednesday that it would lift restrictions on all holy sites in Jerusalem’s Old City starting Thursday morning. It added that hundreds of officers and volunteers would be active in the city.

Access had been prohibited altogether, or restricted to a few dozen faithful, at Christian, Jewish and Muslim sites during the now-paused conflict, when missile attacks from Iran often sent Jerusalem residents into shelters.

The restrictions subdued Lent, Passover and Ramadan celebrations for many in some of the holiest sites for adherents of Christianity, Islam and Judaism.

But they’re lifted just in time for Orthodox Christians, who celebrate Easter (Pascha) on Sunday, a week after Catholic and Protestant observances.

FILE - Two police officers walk in front of an anti-U.S. billboard depicting American aircraft being caught by Iranian armed forces in a fishing net beneath the words in Farsi, "The Strait of Hormuz will remain closed, The entire Persian Gulf is our hunting ground," in Tehran, Iran, Sunday, April 5, 2026. (AP Photo/Vahid Salemi, File)

Ali, 4, holds a toy horse next to the tent his family uses as a shelter after fleeing Israeli bombardment in southern Lebanon, in Beirut, Lebanon, Wednesday, April 8, 2026. (AP Photo/Emilio Morenatti)

Smoke rises following several Israeli airstrikes in Beirut, Lebanon, Wednesday, April 8, 2026. (AP Photo/Hassan Ammar)

Firefighters, first responders, and volunteers work on smoldering debris at the site of an Israeli airstrike that struck an apartment building in Beirut, Lebanon, Wednesday, April 8, 2026. (AP Photo/Bilal Hussein)