OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only 32%

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Dominate Global Media Network Ranking

NEW YORK, March 25, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024.

As reported in the recently published Global Media Agency New Business Barometer Full Year 2024 - an analysis of the global media agency marketplace from independent research company COMvergence - OMG was awarded approximately $7.7 billion in client billings – including $4.6 million in retained business - in 2024, outperforming its nearest competitor by more than $1 billion.

Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review - in a year when the industry's average retention rate was only 32% - while concurrently expanding its client roster with net new wins like Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons.

Looking at 2024 total new business against 2023 billings reveals a projected 2024 YoY growth rate of 10.5%¹ - the highest among all global media groups – as well as an overall retention rate of 96% across all OMG clients.

The COMvergence results affirm the findings of a 2024 analysis from leading research and advisory firm Forrester in which OMG was named a "Leader". Earning the highest score among the 12 global media management groups evaluated in The Forrester Waveâ„¢: Media Management Services, Q4 2024, OMG received 5/5 scores in eight categories, including Innovation, Martech and Adtech Implementation and Media Responsibility. As reported in the evaluation, Omnicom clients noted the agency's transparent business practices, trustworthy relationships, and strength of Omni - the open operating system that supports all Omnicom agencies - technology for media and business intelligence.

The Omni advantage was evident in OMG's win/loss share as the group leveraged its Omni-powered Agency as a Platform model that enables a flexible ecosystem of talent, capabilities, and technology across all OMG agencies to win 24% of the $39 billion in business in 2024, while its share of losses was only 8%.

Commenting on the group's 2024 performance, OMG CEO Florian Adamski said "The only thing more challenging than winning a new client over a months-long pitch is re-winning the clients you have - every single day. In 2024, our 28,000 people around the world met both of those challenges, optimizing our Agency as a Platform model to deliver innovative media solutions that drive business growth and build enduring relationships - between brands and consumers, and between brands and their media agency partner - in an increasingly more complex and dynamic marketplace."

Beyond topping the global ranking, OMG was also #1 in North America, EMEA and LATAM, and in the largest advertising market (the US); and in Argentina, Bulgaria, Czechia, France, Germany, Ireland, New Zealand, Peru, Portugal, Singapore, Slovakia, Sweden Switzerland, and Turkey.

PHD and OMD Again Dominate the Global Agency Network Rankings
OMG's best-in-class total new business ranking was fueled by powerful performances from its agency networks– PHD and OMD claiming the #1 an d #3 spots on the global network ranking.

PHD's secured its best-in-class ranking with $3.8b in total new business earned by successfully defending the $2.2b Volkswagen Group business as well as Sainsbury's , HP and the majority of its Unilever business – a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included Priceline and David Yurman and an expanded relationship with QSR giant Restaurant Brand's International - for which it supports Burger King, Popeye's, and Tim Horton â€“ with the addition of the Firehouse Subs franchise in the US and the Tim Horton's Canada business.

Joining PHD at the top of the global ranking with wins that included Gap Inc., MSC Cruises, AliExpress and Michelin, OMD was also the #1 agency network in North America for net new business (wins minus losses, excluding retentions).

A Strong Start to 2025
The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon, Google, Roku and TikTok that unlock consumer insights to supercharge search investment and outcomes.

Less than 30 days into the new year the trade press reported that the $550 Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year for the second consecutive year; and AdAge naming OMD USA its Media Agency of the Year. 

About Omnicom Media Group 
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world's leading brands in OMG agencies around the globe.

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¹ COMvergence Global & Regional Billings Rankings Projected 2024

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

BALI, Indonesia, April 20, 2025 /PRNewswire/ -- After more than 16 years of welcoming guests to the lush highlands of Ciumbuleuit, Padma Hotel Bandung has officially entered a period of temporary closure as part of a bold and forward-looking transformation. Padma Hotels, the parent brand behind this beloved property, shared their thoughts with us on what this next chapter truly means for the hotel, for the guests, and for hospitality in Indonesia.

"This is not merely a renovation, it is a reinvention," shared Nandang Suryana, Corporate Director of Operations at Padma Hotels. "Padma Hotel Bandung has long been more than a destination. It is a place where stories unfold—morning walks in the mist, family reunions by the pool, the kind of everyday moments that stay with you. Our aim is to preserve the soul of the hotel while evolving every touchpoint to meet the desires of tomorrow's travelers."

The transformation will encompass a comprehensive expansion of guest rooms and suites, the introduction of fresh culinary experiences, enhanced wellness and recreational offerings, and architectural refinements that reflect both contemporary design and a deep reverence for the natural surroundings. A core focus of the project will also be sustainability—ensuring that the beauty of Ciumbuleuit remains untouched and celebrated.

"This evolution is part of our broader commitment across Padma Hotels to deliver thoughtful luxury rooted in place, culture, and care," Nandang continued. "As one of our flagship properties, Padma Hotel Bandung will emerge not just with a new look, but with renewed purpose."

When asked about guest sentiment, Padma Hotels acknowledged the deep emotional ties many have with the Bandung property. "We know how much this hotel means to our guests. That is exactly why this transformation is so important. We're not stepping away, we're stepping up."

During the closure period, guests are encouraged to explore other Padma Hotels destinations across Indonesia. From the breezy beachfront lifestyle at Padma Resort Legian and the spiritual calm of Padma Resort Ubud, to the urban elegance of Padma Hotel Semarang and the industrial oasis of Resinda Hotel Karawang, the signature Padma experience remains accessible across diverse landscapes.

As for what awaits upon reopening? Padma Hotels promises more than new features. "We are creating a space that feels both familiar and surprising. A place where returning guests will feel seen, new guests will feel our signature hospitality, and the whole sensation of being home far away from home," Nandang concluded.

For updates on the transformation journey and future reopening details, please visit www.padmahotelbandung.com or follow @padmabandung on social media.

About Padma Hotels

Previously known as Sekar Alliance Hotel Management, Padma Hotels has two exclusive properties on the island of Bali, a hillside town of Bandung, a prestigious highland of Semarang, and an industrial area in Karawang. All of them are inspired by the rich artistry and cultural heritage of these unique locations. This is reflected through the design aesthetic as well as the gracious hospitality of each property. Padma Hotels is committed to the care and comfort of its guests through dedicated service and up-to-date facilities. Padma Resort Legian and Padma Resort Ubud are the perfect introduction to the carefree ambiance of tropical living, Padma Hotel Bandung uplifts the senses with breathtaking natural scenery, Padma Hotel Semarang brings resort ambiance and contemporary opulence to the city, while Resinda Hotel Karawang, managed by Padma Hotels, is an oasis in the centre of the industrial area.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A CONVERSATION WITH PADMA HOTELS: VISION BEHIND THE ICONIC PADMA HOTEL BANDUNG'S TEMPORARY CLOSURE