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Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

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Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign
Business

Business

Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

2025-03-30 10:00 Last Updated At:10:15

HO CHI MINH CITY, Vietnam, March 30, 2025 /PRNewswire/ -- Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign, Charge Up, SEA!—an electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) set to energize Southeast Asia. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

"At Anker, our mission is to ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations. "We've not only created products that lead the industry in performance but also ones that fundamentally change the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers."

Revolutionizing Charging with Anker

At the core of Charge Up, SEA! is Anker's most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today's fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powers Charge Up, SEA!, an AR-driven journey that brings Anker's cutting-edge technology to life by "charging" iconic landmarks across Southeast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand's commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker's innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City's landmark with Ultimate Innovation

Starting February 27, "Charge Up, SEA!" will light up five countries—Singapore, Malaysia, the Philippines, Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker's AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

For the Charge Up, SEA! campaign, Anker will launch a futuristic CGI video in Vietnam. The creative concept features the supertall Landmark 81 skyscraper in Ho Chi Minh City as a physical backdrop, seamlessly integrating Anker's innovative technology with local culture, resulting in a visually striking fusion of cutting-edge technology and heritage.

In this CGI video, Anker innovatively creates a stunning virtual space, with the Anker 30W Zolo Charger acting as the key to unlock this realm. The charger powers up the Landmark 81, and thanks to its outstanding temperature control, the space is immediately enveloped in polar ice and snow. This transformation sparks an innovative interaction between the landmark and the virtual world. To further energize the virtual space, the Anker 25,000mAh 165W Power Bank, the Anker 140W Charger, and the Anker Prime 250W GaN Desktop Charger deliver a continuous flow of high-speed power, keeping the experience alive.

Engaging with the dynamic world, consumers will witness how Anker's advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence in Southeast Asia, the Charge Up, SEA! campaign reaffirms its commitment to pioneering innovation and user-centered design. By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it's reshaping how consumers connect with the future.

Anker invites consumers across Southeast Asia to experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world's #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

POMONA, Calif., April 4, 2026 /PRNewswire/ -- As families prepare for Easter, a season defined by family reunions, outdoor festivities, and shared traditions, Nework, an audiovisual and collaborative solutions provider for education, business, and home, is redefining seasonal entertainment with its MoveMate Series Portable TVs. Designed for ultimate mobility and premium performance, the MoveMate lineup offers a sophisticated way to bring digital entertainment into every corner of the holiday celebration. To celebrate the season, Nework has launched its Spring Sale, featuring an instant $60 discount across the series. The MoveMate AI is now available for $599.99, while the MoveMate Hi-Fi flagship is priced at $689.99.

Redefining Holiday Entertainment

The Nework MoveMate Hi‑Fi exemplifies how technology can enrich Easter gatherings with minimal effort. During backyard brunches or patio parties, the device functions as a mobile backdrop, effortlessly rolling from the kitchen to the lawn on its silent casters. Its professionally tuned 44W audio system, complete with quad speakers and a dedicated subwoofer, fills open spaces with warm, room‑enveloping sound, making it ideal for holiday playlists, family movies, or ambient visuals that add charm to spring celebrations. The 27‑inch FHD display provides crisp imagery at any angle, while the rotatable and height‑adjustable design ensures clear views whether placed beside a picnic table or within a cozy indoor corner.

As spring evenings warm up, outdoor movie nights have become a beloved seasonal ritual. After an afternoon of egg hunts, the MoveMate Hi‑Fi can be wheeled onto the grass to create an instant open‑air cinema. Its powerful audio performance strengthens the sense of immersion, while Bluetooth, Wi‑Fi 6, and streaming app compatibility ensure quick and smooth setup. For families who enjoy capturing shared memories on camera, the device's HD camera adds a layer of convenience and security with a physical privacy cover.

A Modern Gift for the Modern Home

For families seeking a standout Easter surprise, the MoveMate Hi‑Fi also lends itself to creative gifting. Instead of filling oversized baskets with candy or toys, households are presenting the portable TV as the "grand prize" of Easter morning. As a premium yet practical gift, it brings long‑term entertainment value through its smart system, which offers access to streaming platforms, cooking apps, video‑call tools, and more. The built‑in battery delivers up to eight hours of wireless use, supporting the spontaneity of holiday activities.

The Nework MoveMate AI presents another compelling option for family use and Easter gifting. With a 27‑inch multi‑touch display, up to 16 hours of battery life, and EDLA‑certified Android 14 smart features, the MoveMate AI offers versatility for both entertainment and productivity. It functions as a cooking companion during Easter meal preparations, streaming step‑by‑step recipes or hosting video chats with distant relatives. Its adjustable stand and five‑wheel mobility make repositioning effortless in busy kitchens or living rooms, while the Qualcomm octa‑core processor ensures smooth performance across apps, from YouTube tutorials to streaming platforms.

This renewed focus on adaptive home technology aligns with Nework's vision. "At Nework, technology should adapt to people's lives, not the other way around. The MoveMate series is designed to bring flexibility, connection, and joy to everyday moments, especially during meaningful occasions like Easter," said the CEO of Nework.

As families across the United States embrace more flexible, mobile, and immersive entertainment experiences, the MoveMate Series continues to stand out as a forward‑thinking lifestyle upgrade. Whether used indoors for cooking, outdoors for movie nights, or as a creative Easter morning reveal, it offers a premium blend of functionality and festive delight.

For more information, please visit https://nework.us/, or connect with Nework:

Facebook: https://www.facebook.com/neworkus

LinkedIn: https://www.linkedin.com/company/nework-us/

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Instagram: https://www.instagram.com/nework.us

YouTube: https://www.youtube.com/@Nework-us 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Elevate Easter Celebrations: Nework Introduces MoveMate Series Portable TVs for Effortless Family Moments

Elevate Easter Celebrations: Nework Introduces MoveMate Series Portable TVs for Effortless Family Moments

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