MANILA, Philippines, March 31, 2025 /PRNewswire/ -- MMA Global APAC officially launches SMARTIESâ„¢ Philippines 2025, the nation's leading marketing awards program dedicated to recognizing brands, agencies, and marketers that push the boundaries of creativity and drive business impact.
With the marketing landscape constantly evolving, SMARTIESâ„¢ Philippines 2025 highlights groundbreaking campaigns that effectively harness innovation, consumer insights, and strategic execution to engage audiences and deliver measurable success.
SMARTIESâ„¢ 2025 Award Categories
This year's competition provides multiple entry points for recognition at different levels:
- Regional SMARTIES™ APAC Awards – Honoring the top marketing talent and innovations across Asia Pacific.
- National SMARTIES™ Awards – Spotlighting the best campaigns in the Philippines.
"The Philippines is a rapidly growing digital economy where brands must continuously innovate to stay relevant. SMARTIESâ„¢ Philippines is here to recognize marketing efforts that not only drive real business growth but also inspire the industry with new benchmarks for success," says Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIESâ„¢ Worldwide. "In 2025, we are especially looking for campaigns that harness AI, hyper-personalization, and omnichannel strategies to enhance customer experiences and brand engagement."
More Than an Award: Industry-Wide Recognition
Winning a SMARTIESâ„¢ Philippines Award provides global exposure and credibility, with winning campaigns featured in:
- WARC 100's ranking of the world's most awarded marketing campaigns
- RECMA's international media agency scoring
- MMA's SMARTIES Business Impact Index, showcasing top-performing brands and agencies
Be Part of SMARTIES™ Philippines 2025 – Submit Your Entry Today!
Key Details for SMARTIESâ„¢ Philippines 2025
Deadline for Submissions: July 3rd, 2025
Awards & Distinctions: Gold, Silver, and Bronze honors will be awarded in each category, with top recognitions including Advertiser of the Year, Agency of the Year, Publisher/Media Company of the Year, Enabling Technology Company of the Year, and Best in Show.
Judging Criteria: A panel of senior brand marketers and industry experts will assess entries based on creativity, innovation, and tangible business impact.
Companies, agencies, and marketing professionals across the Philippines are encouraged to showcase their most successful and innovative campaigns.
About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.
SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today's dynamic landscape.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SMARTIES™ Philippines 2025: Honoring Marketing Innovation & Excellence - Now Accepting Entries
Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.
MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.
Products:
- Cinch Backpack – Year of the Horse Edition
- Cinch Mini Messenger – Year of the Horse Edition
- Cinch Pocket – Year of the Horse Edition
- Cinch Pouch – Year of the Horse Edition
- New Year Horse Charm
- New Year Owl Charm
Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."
This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.
Cinch Backpack – Year of the Horse Edition
Cinch Mini Messenger – Year of the Horse Edition
Cinch Pocket – Year of the Horse Edition
Cinch Pouch – Year of the Horse Edition
New Year Horse Charm and New Year Owl Charm
- RRP US$35 each.
- Available as a free gift with eligible purchases.
Now available at bellroy.com and selected retailers.
Product images available here.
Apple-exclusive collection
In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.
Laptop Caddy 14" – Special Edition
Travel Organizer – Special Edition
Cinch Messenger – Special Edition
Now available at apple.com and in select stores.
Product images available here.
About Bellroy
Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.
Social Media:
Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bellroy Releases Year of the Horse Capsule Collection
