WEIMAR, Germany, March 31, 2025 /PRNewswire/ -- On March 26th, Wanhua Chemical Group Battery Technology Co., Ltd ("Wanhua Chemical") and IBU-tec ( "IBU-tec"), the leading European manufacturer of lithium iron phosphate materials, successfully held a signing ceremony for the Joint Research and Development Agreement (JDA) in Weimar, Germany. The partnership with IBU-tec does not affect the progress of concrete talks with further companies on far-reaching cooperation, which Wanhua Chemical is currently conducting.
Within the framework of the partnership, IBU-tec and Wanhua Chemical will carry out a scale-up towards the industrial scale in the coming months. The partners expect to have reliable results in the third quarter of the current year as to whether the joint development will meet market requirements in Europe and North America. If this is the case, it will open up extensive potential for the production of an LFP cathode material in Germany that would be part of a European value chain in the battery sector.
Dr. Hua Weiqi, Executive Vice President of Wanhua Chemical, Mr. Wang Xiaoxing, General Manager of Wanhua Battery Industry Company Limited, Mr. Jörg Leinenbach, CEO of IBU-tec and Mr. Ulrich Weitz, CPO of IBU-tec, attended the signing ceremony. This event marks the formal opening of the in-depth cooperation between the two parties in the field of lithium iron phosphate (LFP) materials.
In the field of battery materials, lithium iron phosphate has gradually become a mainstream product in the new energy automobile and energy storage market with its advantages of high safety and long cycle life. In recent years, Wanhua Chemical has established a technology platform integrating battery material technology development, equipment technology development, and electric core application technology research, and its lithium iron phosphate products have been upgraded continuously. In this cooperation, the company will establish a local supply chain to supply LFP materials to European customers.
Dr. Hua Weiqi said: LFP shows the dominant position (almost 80% share in EV in Chinese market), and is almost the only commercially available solution for energy storage. Wanhua Chemical adheres to the globalization strategy and has set up 7 R&D centers in Beijing, Shanghai, Hungary, Spain, etc., 9 production bases and more than 10 overseas sales organizations, and IBU-tec, as a local German Li-ion material factory, focuses on the R&D and production of LFP, and owns a mature R&D and production system.
In the future, the two sides will also discuss the establishment of a joint laboratory in Europe, to begin cooperation in the field of battery innovation and R&D, to provide strong local R & D support for the development of the European battery industry.
About Wanhua Chemical:
Wanhua Chemical is a globally operated chemical new materials company, ranking 16th of C&EN's Global Top 50 chemical companies, with over 30000 employees worldwide. Its business covers polyurethanes, petrochemicals, performance chemicals, emerging materials and future industries. The industries include homeware and furniture, sports and leisure, automobiles and transportation, building and construction, electronics and electrical appliances, personal care, and green energy.
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Wanhua Chmeical and IBU-tec signed a Joint Development Agreement for the development of a European LFP battery material, creating the basis for a European value chain in the battery sector
Wanhua Chmeical and IBU-tec signed a Joint Development Agreement for the development of a European LFP battery material, creating the basis for a European value chain in the battery sector
- Partners with HYBE's Supertone to enable fan-created content using REDREX AI voices
- Surpassed 500K followers and 21M TikTok views since its October 2025 debut
SEOUL, South Korea, March 26, 2026 /PRNewswire/ -- The Pinkfong Company, the global entertainment company behind Baby Shark, today announced a collaboration with HYBE's AI voice technology company Supertone to expand fan-driven content creation for its new IP, REDREX.
Through the partnership, official character voices from REDREX will be available on Supertone Play, Supertone's AI voice creation platform. By making character-based text-to-speech (TTS) voices, the companies aim to enable fans to create memes, dubbed videos, and other short-form content using REDREX character voices.
REDREX is a short-form animated office comedy designed for social platforms. The series centers on Rex, a "workaphobic" dinosaur who seems to be allergic to work — especially Mondays. Each episode runs approximately one to three minutes and humorously captures the ups and downs of office life. The series resonates with Gen Z and millennials navigating the humor and challenges of modern workplace culture.
As part of the collaboration, Supertone Play will leverage its advanced voice models, including Sona Speech 1 and Sona Speech 2, which support 23 languages and deliver highly expressive, natural-sounding performances. Supertone is an AI audio technology company whose technology has been used in productions on major streaming platforms. The company develops hyper-realistic voices capable of both acting and singing, empowering creators to craft more immersive and engaging content.
Since its initial release on social media in October 2025, REDREX has quickly gained traction online. The brand's social channels have surpassed 500,000 followers, while TikTok videos have generated more than 21 million views, with particularly strong engagement from audiences in North America. New episodes are released every Sunday on the official REDREX YouTube channel.
"REDREX has gained strong traction in North America since its debut on social media," said Bitna Kwon, Chief Strategy Officer at The Pinkfong Company. "Through our partnership with Supertone, we hope to introduce REDREX to even more fans and unlock new forms of fan-created content powered by AI voice technology."
Download images here
About The Pinkfong Company
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn.
Media Contact
Hailey Kim
Communications Manager
The Pinkfong Company
hailey@pinkfong.com
SEOUL, South Korea, March 26, 2026 /PRNewswire/ -- The Pinkfong Company, the global entertainment company behind Baby Shark, today announced a collaboration with HYBE's AI voice technology company Supertone to expand fan-driven content creation for its new IP, REDREX.
Through the partnership, official character voices from REDREX will be available on Supertone Play, Supertone's AI voice creation platform. By making character-based text-to-speech (TTS) voices, the companies aim to enable fans to create memes, dubbed videos, and other short-form content using REDREX character voices.
REDREX is a short-form animated office comedy designed for social platforms. The series centers on Rex, a "workaphobic" dinosaur who seems to be allergic to work — especially Mondays. Each episode runs approximately one to three minutes and humorously captures the ups and downs of office life. The series resonates with Gen Z and millennials navigating the humor and challenges of modern workplace culture.
As part of the collaboration, Supertone Play will leverage its advanced voice models, including Sona Speech 1 and Sona Speech 2, which support 23 languages and deliver highly expressive, natural-sounding performances. Supertone is an AI audio technology company whose technology has been used in productions on major streaming platforms. The company develops hyper-realistic voices capable of both acting and singing, empowering creators to craft more immersive and engaging content.
Since its initial release on social media in October 2025, REDREX has quickly gained traction online. The brand's social channels have surpassed 500,000 followers, while TikTok videos have generated more than 21 million views, with particularly strong engagement from audiences in North America. New episodes are released every Sunday on the official REDREX YouTube channel.
"REDREX has gained strong traction in North America since its debut on social media," said Bitna Kwon, Chief Strategy Officer at The Pinkfong Company. "Through our partnership with Supertone, we hope to introduce REDREX to even more fans and unlock new forms of fan-created content powered by AI voice technology."
Download images here
About The Pinkfong Company
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn.
Media Contact
Hailey Kim
Communications Manager
The Pinkfong Company
hailey@pinkfong.com
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The Pinkfong Company Introduces AI Voice-Powered Fan Creation for New IP "REDREX"
