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LOS ANGELES, April 2, 2025 /PRNewswire/ -- Neopets (www.neopets.com), the beloved virtual pet game, is thrilled to announce a new partnership with Evolution, a leading US based licensing agency. This strategic move, effective April 2025, aims to enhance brand relevance and drive licensing growth. Together, they seek to strengthen Neopets' presence in the global entertainment and gaming landscape by forging high-profile collaborations and expanding into new product categories and markets.
The announcement follows a record-breaking year in 2024, during which Neopets experienced a threefold increase in its player base, with daily active users (DAU) peaking at nearly 250,000 and monthly active users (MAU) surpassing 400,000 – the highest in the past decade. The brand also collaborated with over 30 partners to extend its reach across multiple categories. Notable successes include:
- Neopets x Monopoly 25th Anniversary Edition: The limited collectible deluxe edition launch saw overwhelming demand, with all sets selling out within 24 hours. To meet the excitement from fans and collectors, a standard edition is already in the works, ensuring more players can experience this special collaboration.
- Neopets x Upper Deck Trading Card Game (TCG): The launch of the Neopets Battledome TCG became an instant fan favourite, with booster packs and expansions in development to captivate players and collectors alike.
- PhatMojo Blind Box Plushies: Neopets introduced its first plush line in over a decade, featuring characters like Aisha, Shoyru, Kacheek and more. These plushies have been a hit in major retailers such as Hot Topic and GameStop, quickly selling out and prompting reorders.
"We are excited to partner with Evolution," said Dominic Law, CEO of Neopets. "Their proven expertise in retail management, strategic brand monetization and licensee acquisitions will play a key role in our journey to revive one of the world's most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields."
"Our goal is to help Neopets navigate today's evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals," stated Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. "We are dedicated to creating innovative programs that not only celebrates Neopets' rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences."
This partnership represents an important step in expanding Neopets' reach through high-quality licensed products. With a focus on the U.S. and Canadian markets, Neopets aims to establish itself as a growing presence in the global licensing landscape. In 2025, fans can look forward to exciting new collaborations that will bring the magic of Neopia to life in delightful ways, allowing both nostalgic players and new audiences to engage with the brand like never before.
- END -
About Neopets
Loved by 150 million players worldwide, Neopets is the world's favourite virtual pet game allowing players to create, care for and raise a wide range of innovative characters in the land of Neopia. Originally browser-based, today players can interact with Neopets across mobile devices and in real life through board games, plushie and trading cards. Under new leadership since July 2023, Neopets has reinvented itself, introducing 100+ classic mini-games, new storylines and licensing partnerships. These partnerships included collectibles, merchandise and tabletop gaming, Neopets blends digital and physical gaming engagement whilst living by core values of creativity and community. Now celebrating its 25th anniversary, Neopets continues to evolve as an inclusive entertainment brand that connects generations of players through shared Neopia adventures.
About Evolution
Evolution is a leading licensing and brand management agency headquartered in Calabasas, California, servicing the popular culture, television and film, gaming, toy, celebrity, character, outdoor, motorsports and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, finance and royalty collections, contract compliance, inventor relations, as well as providing leading manufacturers a full service licensing acquisitions team.
Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail, direct to consumer sales and location based entertainment.
The agency's clients include: Gaumont Television, Stampede Ventures, Patricia Nash, Black Angus Steakhouse, Senna Brands, The Revelyst Group, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko, Tilting Point, OLO Industries, World of Neopets, and The Ella Fitzgerald Charitable Foundation, among others.
LOS ANGELES, April 2, 2025 /PRNewswire/ -- Neopets (www.neopets.com), the beloved virtual pet game, is thrilled to announce a new partnership with Evolution, a leading US based licensing agency. This strategic move, effective April 2025, aims to enhance brand relevance and drive licensing growth. Together, they seek to strengthen Neopets' presence in the global entertainment and gaming landscape by forging high-profile collaborations and expanding into new product categories and markets.
The announcement follows a record-breaking year in 2024, during which Neopets experienced a threefold increase in its player base, with daily active users (DAU) peaking at nearly 250,000 and monthly active users (MAU) surpassing 400,000 – the highest in the past decade. The brand also collaborated with over 30 partners to extend its reach across multiple categories. Notable successes include:
- Neopets x Monopoly 25th Anniversary Edition: The limited collectible deluxe edition launch saw overwhelming demand, with all sets selling out within 24 hours. To meet the excitement from fans and collectors, a standard edition is already in the works, ensuring more players can experience this special collaboration.
- Neopets x Upper Deck Trading Card Game (TCG): The launch of the Neopets Battledome TCG became an instant fan favourite, with booster packs and expansions in development to captivate players and collectors alike.
- PhatMojo Blind Box Plushies: Neopets introduced its first plush line in over a decade, featuring characters like Aisha, Shoyru, Kacheek and more. These plushies have been a hit in major retailers such as Hot Topic and GameStop, quickly selling out and prompting reorders.
"We are excited to partner with Evolution," said Dominic Law, CEO of Neopets. "Their proven expertise in retail management, strategic brand monetization and licensee acquisitions will play a key role in our journey to revive one of the world's most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields."
"Our goal is to help Neopets navigate today's evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals," stated Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. "We are dedicated to creating innovative programs that not only celebrates Neopets' rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences."
This partnership represents an important step in expanding Neopets' reach through high-quality licensed products. With a focus on the U.S. and Canadian markets, Neopets aims to establish itself as a growing presence in the global licensing landscape. In 2025, fans can look forward to exciting new collaborations that will bring the magic of Neopia to life in delightful ways, allowing both nostalgic players and new audiences to engage with the brand like never before.
- END -
About Neopets
Loved by 150 million players worldwide, Neopets is the world's favourite virtual pet game allowing players to create, care for and raise a wide range of innovative characters in the land of Neopia. Originally browser-based, today players can interact with Neopets across mobile devices and in real life through board games, plushie and trading cards. Under new leadership since July 2023, Neopets has reinvented itself, introducing 100+ classic mini-games, new storylines and licensing partnerships. These partnerships included collectibles, merchandise and tabletop gaming, Neopets blends digital and physical gaming engagement whilst living by core values of creativity and community. Now celebrating its 25th anniversary, Neopets continues to evolve as an inclusive entertainment brand that connects generations of players through shared Neopia adventures.
About Evolution
Evolution is a leading licensing and brand management agency headquartered in Calabasas, California, servicing the popular culture, television and film, gaming, toy, celebrity, character, outdoor, motorsports and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, finance and royalty collections, contract compliance, inventor relations, as well as providing leading manufacturers a full service licensing acquisitions team.
Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail, direct to consumer sales and location based entertainment.
The agency's clients include: Gaumont Television, Stampede Ventures, Patricia Nash, Black Angus Steakhouse, Senna Brands, The Revelyst Group, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko, Tilting Point, OLO Industries, World of Neopets, and The Ella Fitzgerald Charitable Foundation, among others.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neopets Powers Up Its Comeback: Strategic Partnership with Evolution to Boost Global Licensing Efforts
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DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards
