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LOS ANGELES, April 2, 2025 /PRNewswire/ -- Neopets (www.neopets.com), the beloved virtual pet game, is thrilled to announce a new partnership with Evolution, a leading US based licensing agency. This strategic move, effective April 2025, aims to enhance brand relevance and drive licensing growth. Together, they seek to strengthen Neopets' presence in the global entertainment and gaming landscape by forging high-profile collaborations and expanding into new product categories and markets.
The announcement follows a record-breaking year in 2024, during which Neopets experienced a threefold increase in its player base, with daily active users (DAU) peaking at nearly 250,000 and monthly active users (MAU) surpassing 400,000 – the highest in the past decade. The brand also collaborated with over 30 partners to extend its reach across multiple categories. Notable successes include:
- Neopets x Monopoly 25th Anniversary Edition: The limited collectible deluxe edition launch saw overwhelming demand, with all sets selling out within 24 hours. To meet the excitement from fans and collectors, a standard edition is already in the works, ensuring more players can experience this special collaboration.
- Neopets x Upper Deck Trading Card Game (TCG): The launch of the Neopets Battledome TCG became an instant fan favourite, with booster packs and expansions in development to captivate players and collectors alike.
- PhatMojo Blind Box Plushies: Neopets introduced its first plush line in over a decade, featuring characters like Aisha, Shoyru, Kacheek and more. These plushies have been a hit in major retailers such as Hot Topic and GameStop, quickly selling out and prompting reorders.
"We are excited to partner with Evolution," said Dominic Law, CEO of Neopets. "Their proven expertise in retail management, strategic brand monetization and licensee acquisitions will play a key role in our journey to revive one of the world's most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields."
"Our goal is to help Neopets navigate today's evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals," stated Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. "We are dedicated to creating innovative programs that not only celebrates Neopets' rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences."
This partnership represents an important step in expanding Neopets' reach through high-quality licensed products. With a focus on the U.S. and Canadian markets, Neopets aims to establish itself as a growing presence in the global licensing landscape. In 2025, fans can look forward to exciting new collaborations that will bring the magic of Neopia to life in delightful ways, allowing both nostalgic players and new audiences to engage with the brand like never before.
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About Neopets
Loved by 150 million players worldwide, Neopets is the world's favourite virtual pet game allowing players to create, care for and raise a wide range of innovative characters in the land of Neopia. Originally browser-based, today players can interact with Neopets across mobile devices and in real life through board games, plushie and trading cards. Under new leadership since July 2023, Neopets has reinvented itself, introducing 100+ classic mini-games, new storylines and licensing partnerships. These partnerships included collectibles, merchandise and tabletop gaming, Neopets blends digital and physical gaming engagement whilst living by core values of creativity and community. Now celebrating its 25th anniversary, Neopets continues to evolve as an inclusive entertainment brand that connects generations of players through shared Neopia adventures.
About Evolution
Evolution is a leading licensing and brand management agency headquartered in Calabasas, California, servicing the popular culture, television and film, gaming, toy, celebrity, character, outdoor, motorsports and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, finance and royalty collections, contract compliance, inventor relations, as well as providing leading manufacturers a full service licensing acquisitions team.
Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail, direct to consumer sales and location based entertainment.
The agency's clients include: Gaumont Television, Stampede Ventures, Patricia Nash, Black Angus Steakhouse, Senna Brands, The Revelyst Group, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko, Tilting Point, OLO Industries, World of Neopets, and The Ella Fitzgerald Charitable Foundation, among others.
LOS ANGELES, April 2, 2025 /PRNewswire/ -- Neopets (www.neopets.com), the beloved virtual pet game, is thrilled to announce a new partnership with Evolution, a leading US based licensing agency. This strategic move, effective April 2025, aims to enhance brand relevance and drive licensing growth. Together, they seek to strengthen Neopets' presence in the global entertainment and gaming landscape by forging high-profile collaborations and expanding into new product categories and markets.
The announcement follows a record-breaking year in 2024, during which Neopets experienced a threefold increase in its player base, with daily active users (DAU) peaking at nearly 250,000 and monthly active users (MAU) surpassing 400,000 – the highest in the past decade. The brand also collaborated with over 30 partners to extend its reach across multiple categories. Notable successes include:
- Neopets x Monopoly 25th Anniversary Edition: The limited collectible deluxe edition launch saw overwhelming demand, with all sets selling out within 24 hours. To meet the excitement from fans and collectors, a standard edition is already in the works, ensuring more players can experience this special collaboration.
- Neopets x Upper Deck Trading Card Game (TCG): The launch of the Neopets Battledome TCG became an instant fan favourite, with booster packs and expansions in development to captivate players and collectors alike.
- PhatMojo Blind Box Plushies: Neopets introduced its first plush line in over a decade, featuring characters like Aisha, Shoyru, Kacheek and more. These plushies have been a hit in major retailers such as Hot Topic and GameStop, quickly selling out and prompting reorders.
"We are excited to partner with Evolution," said Dominic Law, CEO of Neopets. "Their proven expertise in retail management, strategic brand monetization and licensee acquisitions will play a key role in our journey to revive one of the world's most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields."
"Our goal is to help Neopets navigate today's evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals," stated Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. "We are dedicated to creating innovative programs that not only celebrates Neopets' rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences."
This partnership represents an important step in expanding Neopets' reach through high-quality licensed products. With a focus on the U.S. and Canadian markets, Neopets aims to establish itself as a growing presence in the global licensing landscape. In 2025, fans can look forward to exciting new collaborations that will bring the magic of Neopia to life in delightful ways, allowing both nostalgic players and new audiences to engage with the brand like never before.
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About Neopets
Loved by 150 million players worldwide, Neopets is the world's favourite virtual pet game allowing players to create, care for and raise a wide range of innovative characters in the land of Neopia. Originally browser-based, today players can interact with Neopets across mobile devices and in real life through board games, plushie and trading cards. Under new leadership since July 2023, Neopets has reinvented itself, introducing 100+ classic mini-games, new storylines and licensing partnerships. These partnerships included collectibles, merchandise and tabletop gaming, Neopets blends digital and physical gaming engagement whilst living by core values of creativity and community. Now celebrating its 25th anniversary, Neopets continues to evolve as an inclusive entertainment brand that connects generations of players through shared Neopia adventures.
About Evolution
Evolution is a leading licensing and brand management agency headquartered in Calabasas, California, servicing the popular culture, television and film, gaming, toy, celebrity, character, outdoor, motorsports and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, finance and royalty collections, contract compliance, inventor relations, as well as providing leading manufacturers a full service licensing acquisitions team.
Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail, direct to consumer sales and location based entertainment.
The agency's clients include: Gaumont Television, Stampede Ventures, Patricia Nash, Black Angus Steakhouse, Senna Brands, The Revelyst Group, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko, Tilting Point, OLO Industries, World of Neopets, and The Ella Fitzgerald Charitable Foundation, among others.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neopets Powers Up Its Comeback: Strategic Partnership with Evolution to Boost Global Licensing Efforts
Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com and at select flagship stores and retail partners worldwide.
"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.
The Collection
'HAVE AS MUCH FUN AS POSSIBLE'
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
Ridden by: Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Ridden by: Kaishu Hirano (Japan).
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).
Supporting the Riders, Celebrating the Community
Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3rd on Burton.com and at select Burton flagship stores and retail partners.
Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax
