As of 20:38 on Saturday, China's total box office revenue for the ongoing Qingming Festival holiday had surpassed 300 million yuan (about 41.28 million U.S. dollars), according to data from online platforms.
The Qingming Festival traditionally falls on the 15th day after the Spring Equinox, and China's three-day Qingming Festival holiday started on Friday this year.
While it is a time to enjoy the greenery of springtime and to visit the graves of ancestors, the holiday has also become a busy period for cultural and tourism activities in China, including visits to the cinema.
The U.S. produced film "A Minecraft Movie", Chinese animated blockbuster "Ne Zha 2" and crime thriller "We Girls" are currently ranked as the top three. Data showed that "A Minecraft Movie", adapted from the beloved sandbox game, has currently topped the chart and been a hit with family audiences. Notably, over 15 percent of its viewers have attended screenings in groups. Meanwhile, "We Girls", a drama centering on marginalized communities has made a significant impact since its premiere on Friday, breaking the single-day box office record for its genre during the Qingming Festival period over the past five years. Despite the wave of new releases, "Ne Zha 2", a holdover, has once again witnessed a surge in viewership and secure the third spot in the rankings during the Qingming Festival holiday box-office period, buoyed by enduring fan loyalty.
China's box office hits 300 million yuan during Qingming holiday
