East China provinces of Zhejiang and Jiangsu introduced a series of measures and trade-in policies and have boosted consumption during the Qingming Festival holiday, from movie-going to car and home appliance purchases.
Qingming Festival, which falls on April 4 this year, is a traditional Chinese festival for honoring ancestors, and it is a three-day holiday for Chinese people to relax and engage in social activities and family outings. The two provinces made more efforts in executing the newly pushed stimulation policies for consumption during the holiday.
In Jiangsu, the government issued cinema vouchers and attracted more moviegoers. A total of 15 films hit the screen during the three-day holiday, covering multiple genres to attract all groups of people.
Used car trade-in policies are extended in the province. Many citizens chose to buy new cars during the break, making full use of the policy and the holiday.
"I happen to have an old car that was bought around 2010 and is due to be scrapped. My family has been driving it for years. With the current scrappage subsidy policy, the government offers up to 20,000 yuan (about 2,747 U.S. dollars), which is quite a good deal," said Mr. Feng from Nantong City of Jiangsu.
Zhejiang Province's Tonglu City expanded the coverage of its regional trade-in policies from eight categories to 12 and organized fairs for home-appliance brands to boost sales.
Night markets in commercial streets in Jiangsu are the best places to see brisk holiday activities, where tourists and shoppers enjoy newly introduced performances and sales promotion events.
In Jiangsu's coastal city, Lianyungang, a tourist from central China's Henan Province, Wang Zihan, said, "It is quite lively here, and you can watch performances over there. The seafood is also quite good. I would come back to Lianyungang next time, as I really enjoy the atmosphere."
More reported sales of gold and home appliances are in the adjacent province of Zhejiang, thanks to government stimulation and trade-in policies.
A department store in Zhejiang's capital city, Hangzhou, set up special counters to promote top brands and attract sales during the holiday.
"The gold price is quite good with the activities of the mall and deductions of the store," said Ms. Hu, a resident of Hangzhou.
Provinces in China see boosted consumption during Qingming Festival holiday
