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HERNDON, Va., April 8, 2025 /PRNewswire/ -- ST Engineering iDirect, a global leader in satellite communications, today announced USSI Global as the recipient of its Excelerator Collaboration Partner of the Year award at the NAB Show 2025. The award recognizes USSI Global's exceptional ability in creating demand, driving business growth and exceeding customer satisfaction through its partnership with ST Engineering iDirect, underscoring their shared commitment to delivering impactful solutions for mutual success.
USSI Global provides tailored network and broadcast services, managing sales, customer support, and technical assistance for ST Engineering iDirect's broadcast solutions in the U.S. and Canada, including the award-winning MCX8000 multi carrier satellite gateway.
Tony Morelli, President & CEO, USSI Global, stated, "USSI Global is thrilled to celebrate our longstanding partnership with ST Engineering iDirect and the technological progress they are achieving across various platforms in support of the media industry. We are truly honored to be the inaugural recipient of the Excelerator Collaboration Partner of the Year award. We look forward to the opportunities that 2025 and the future hold for this partnership."
Danielle Edwards, Vice President of Channels at ST Engineering iDirect, commented, "A key tenet of our Excelerator Partner Program is driving success through deep partnership and collaboration, and USSI Global exemplifies this commitment through their unwavering focus on shared goals, open communication, and mutual support. They represent the true strength of collaborative partnership and we are delighted to recognize USSI Global as our Collaboration Partner of the Year."
The Excelerator Partner Program replaces ST Engineering iDirect's bePART partner program. For more information, visit .
ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.
HERNDON, Va., April 8, 2025 /PRNewswire/ -- ST Engineering iDirect, a global leader in satellite communications, today announced USSI Global as the recipient of its Excelerator Collaboration Partner of the Year award at the NAB Show 2025. The award recognizes USSI Global's exceptional ability in creating demand, driving business growth and exceeding customer satisfaction through its partnership with ST Engineering iDirect, underscoring their shared commitment to delivering impactful solutions for mutual success.
USSI Global provides tailored network and broadcast services, managing sales, customer support, and technical assistance for ST Engineering iDirect's broadcast solutions in the U.S. and Canada, including the award-winning MCX8000 multi carrier satellite gateway.
Tony Morelli, President & CEO, USSI Global, stated, "USSI Global is thrilled to celebrate our longstanding partnership with ST Engineering iDirect and the technological progress they are achieving across various platforms in support of the media industry. We are truly honored to be the inaugural recipient of the Excelerator Collaboration Partner of the Year award. We look forward to the opportunities that 2025 and the future hold for this partnership."
Danielle Edwards, Vice President of Channels at ST Engineering iDirect, commented, "A key tenet of our Excelerator Partner Program is driving success through deep partnership and collaboration, and USSI Global exemplifies this commitment through their unwavering focus on shared goals, open communication, and mutual support. They represent the true strength of collaborative partnership and we are delighted to recognize USSI Global as our Collaboration Partner of the Year."
The Excelerator Partner Program replaces ST Engineering iDirect's bePART partner program. For more information, visit .
ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ST Engineering iDirect Names USSI Global Excelerator Collaboration Partner of the Year
BANGKOK, Dec. 25, 2025 /PRNewswire/ -- This Christmas, MINISO is bringing YOYO and a lineup of its popular characters to Bangkok's Siam Square, creating a festive seasonal setting and marking the close of a strong year for the brand in Thailand. A series of Christmas-themed installations will remain in place across Siam Square's pedestrian streets and at Thailand's first MINISO LAND through the holiday period, running until January 4, 2026.
Christmas in Thailand may come without snow, but this year, MINISO brings festive cheer to the heart of Bangkok. Its signature characters—YOYO, the Gift Bear, and DUNDUN—headline a 10-day holiday installation anchored by a 60-meter-long Christmas promenade. Featuring five themed photo spots, the route leads visitors from Siam Square to MINISO LAND, ending at a Christmas tree marked by MINISO's iconic red wink. Inside the store, seasonal displays, limited-edition gifts, and wish cards await.
MINISO LAND in Siam Square marks the company's first overseas debut of its new experiential store format. Opened in October, the store features a redesigned storefront and highlights the Zootopia product lineup. Since launch, it has drawn strong foot traffic from both local shoppers and tourists. The opening reinforced MINISO's presence in Thailand, while the brand awareness built earlier in the year positioned the store as a natural hub for year-end holiday activations. Through immersive design, curated assortments, and campaign-led execution, MINISO continues to elevate the in-store experience for Thai consumers.
A Year of Joy: Retail Expansion and Brand Activity
Throughout 2025, MINISO continued to expand its retail footprint and delight Thai consumers with a combination of new stores, exclusive product launches and immersive brand experiences. The year kicked off in January with the opening of the brand's first flagship store at Asiatique The Riverfront in Bangkok, and coincided with Thailand's debut of MINISO's Harry Potter merchandise collection.
In the following months, MINISO introduced multiple newly refreshed and flagship stores in key Bangkok locations, including Megabangna Mall, MBK Center, and The Mall LifeStore Bangkapi. Each opening showcased IP-themed products, and immersive displays, drawing strong foot traffic and social media buzz. The May launch at The Mall LifeStore Bangkapi marked the overseas debut of the Stitch GenZ Street Series vinyl plush, generating high shopper interest.
Beyond Bangkok, MINISO strengthened its presence in northern Thailand by establishing stores across key commercial destinations in Chiang Mai, including Central Festival Chiangmai, Central Chiangmai Airport, and MAYA Lifestyle Shopping Center. The expansion reflects the brand's focus on delivering an elevated and refined store experience, while steadily extending its presence across Thailand.
MINISO's growth strategy also emphasized engaging local consumers through popular IP collaborations. Throughout the year, the brand introduced over 15 new IP collections in Thailand—including Zootopia, Stitch, Harry Potter, and One Piece—alongside more than 5,000 new products.
By combining retail expansion with engaging retail experiences and campaigns, MINISO has positioned its stores as vibrant destinations for Thai consumers. The Christmas and New Year program, anchored by MINISO LAND and a festive promenade in central Bangkok, further strengthened the brand's visibility and engagement during the holiday season, setting the stage for continued growth in 2026.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
