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Aiming to bring gamers together, shut down servers were reactivated to create a unique space in which experiences could be shared and connections built
TOKYO, April 9, 2025 /PRNewswire/ -- Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan's No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi.
Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. Often, when game servers are shut down, the sense of community that they've built is lost and, as champions of socialization, Heineken® recognized an opportunity to take a venue typically associated with socializing and create a truly unique offering.
With multiplayer gaming having long been a powerful way to bond with friends, meet new people, and form lasting friendships, it dispels the stereotype of gamers as isolated individuals. Now, the gap between the digital and physical worlds has been bridged through the use of technology that powers both the beer fridges and game servers, allowing deeper connections to be built and experiences shared.
Enjoying Heineken® beers, attendees were treated to a tournament-style Omen of Sorrow game, which featured heated battles, live commentary, and participation from some of the region's top gaming influencers – including winner TAKERA CHANNEL* who went on to comment "I thoroughly enjoyed Heineken®'s unique game event tonight and the opportunity to socialize with many people in a very relaxed atmosphere".
Comment from Shin Suda, Marketing Director, Heineken® Japan
"Heineken® is delighted to be collaborating with Omen of Sorrow to bring this unique event to Tokyo. With Japan being the world's most creative gaming market, we are proud to have been able to offer something new to our communities. By reviving a multiplayer functions game server, we believe that we have been able to reconstruct a place where friends who share common interests can naturally connect. Games and bars are two of the most important communities where people can connect so blending these worlds felt like a natural setting for socialization."
NOTES TO EDITORS
About HEINEKEN®:
HEINEKEN® is the world's most international beer producer and a leading developer and distributor of premium beer and cider brands. Led by the Heineken® brand, the Group offers more than 300 beers, craft beers and ciders for the international and domestic markets. We are committed to innovation, long-term brand investment, moderate sales, and focused cost management, as well as embedding sustainability into our business through Brewing a Better World.
HEINEKEN® has a well-balanced business with leadership in both developed and developing markets. With more than 85,000 employees in more than 70 countries, it operates production facilities such as breweries, moltereries, and cider mills. Heineken N.V. and shares of Heineken Holding N.V. are traded on Euronext in Amsterdam. The share price of common stock is coded HEIA NA and HEIO NA in Bloomberg and HEIN.AS and HEIO.AS by Reuters. You can check it with the code in the HEINEKEN is a subsidiary of Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY) two sponsored Level 1 American Depositary Receipts (ADRs) We have a program.
Heineken Official Website:
https://www.heineken.com/jp
Heineken Official SNS:
https://twitter.com/heineken_jp https://www.instagram.com/heineken_jp/
Aiming to bring gamers together, shut down servers were reactivated to create a unique space in which experiences could be shared and connections built
TOKYO, April 9, 2025 /PRNewswire/ -- Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan's No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi.
Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. Often, when game servers are shut down, the sense of community that they've built is lost and, as champions of socialization, Heineken® recognized an opportunity to take a venue typically associated with socializing and create a truly unique offering.
With multiplayer gaming having long been a powerful way to bond with friends, meet new people, and form lasting friendships, it dispels the stereotype of gamers as isolated individuals. Now, the gap between the digital and physical worlds has been bridged through the use of technology that powers both the beer fridges and game servers, allowing deeper connections to be built and experiences shared.
Enjoying Heineken® beers, attendees were treated to a tournament-style Omen of Sorrow game, which featured heated battles, live commentary, and participation from some of the region's top gaming influencers – including winner TAKERA CHANNEL* who went on to comment "I thoroughly enjoyed Heineken®'s unique game event tonight and the opportunity to socialize with many people in a very relaxed atmosphere".
Comment from Shin Suda, Marketing Director, Heineken® Japan
"Heineken® is delighted to be collaborating with Omen of Sorrow to bring this unique event to Tokyo. With Japan being the world's most creative gaming market, we are proud to have been able to offer something new to our communities. By reviving a multiplayer functions game server, we believe that we have been able to reconstruct a place where friends who share common interests can naturally connect. Games and bars are two of the most important communities where people can connect so blending these worlds felt like a natural setting for socialization."
NOTES TO EDITORS
About HEINEKEN®:
HEINEKEN® is the world's most international beer producer and a leading developer and distributor of premium beer and cider brands. Led by the Heineken® brand, the Group offers more than 300 beers, craft beers and ciders for the international and domestic markets. We are committed to innovation, long-term brand investment, moderate sales, and focused cost management, as well as embedding sustainability into our business through Brewing a Better World.
HEINEKEN® has a well-balanced business with leadership in both developed and developing markets. With more than 85,000 employees in more than 70 countries, it operates production facilities such as breweries, moltereries, and cider mills. Heineken N.V. and shares of Heineken Holding N.V. are traded on Euronext in Amsterdam. The share price of common stock is coded HEIA NA and HEIO NA in Bloomberg and HEIN.AS and HEIO.AS by Reuters. You can check it with the code in the HEINEKEN is a subsidiary of Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY) two sponsored Level 1 American Depositary Receipts (ADRs) We have a program.
Heineken Official Website:
https://www.heineken.com/jp
Heineken Official SNS:
https://twitter.com/heineken_jp https://www.instagram.com/heineken_jp/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Heineken® Japan transforms bars into gaming hubs to connect online communities in person
Heineken® Japan transforms bars into gaming hubs to connect online communities in person
LAS VEGAS, Jan. 10, 2026 /PRNewswire/ -- The four-day 2026 Consumer Electronics Show (CES 2026) concluded in Las Vegas, with BiLight, a global pioneer in flexible perovskite photovoltaic (PV) technology, making a standout debut as a green tech dark horse. Guided by its brand vision of "Energy Equity," the company is driving the global scenario-based adoption of flexible PV technology.
Themed "Defining the Physical Boundaries of AI," this year's CES highlighted the deep integration of green energy and AI as a key trend. BiLight showcased three core product lines at the Las Vegas Convention Center, shattering the inherent perception of traditional PV products as "bulky, rigid, and single-scenario." Among the highlights, the world-premier rollable flexible perovskite solar curtain garnered significant attention, integrating sunshade, heat insulation, and power generation functions to directly supply electricity to home and office devices, reshaping the "PV + Space" application ecosystem. Additionally, the handheld rollable solar product became a hot favorite for outdoor PV applications, thanks to its portability and efficient energy supplementation capabilities. The lithium-free perovskite electronic nameplate set a new benchmark for office innovation: optimized with low-light power generation technology, it can stably supply energy under ordinary indoor lighting. Paired with low-power e-paper display and Bluetooth refresh functions, it achieves "seamless charging and permanent use," addressing the resource waste of traditional paper nameplates and the environmental concerns of lithium-ion battery devices. This innovative solution attracted extensive consultations and negotiations with office equipment manufacturers and purchasers.
BiLight's tech strength sparked cross-industry collaborations. A top energy storage firm discussed joint R&D for "flexible PV + portable storage" to ease outdoor device battery anxiety. Automotive representative SHM explored rollable solar sunroofs and curtain PV for enhanced vehicle endurance. AI hardware firm BleeqUp and satellite companies also engaged, probing applications in smart terminals, space energy, and IoT tracking.
At a TMTPost-hosted roadshow, BiLight Co-Founder James Fang outlined a three-year roadmap: full-scenario coverage across consumer electronics, automotive storage, building-integrated PV, and satellite energy, building a "PV+" ecosystem. This vision and clear strategy strengthened global partners' confidence.
Looking ahead, BiLight will prioritize R&D, deepen global collaborations, and expand flexible PV's reach. Committed to reshaping the global energy landscape, it aims to fulfill its "Energy Equity" promise—making green energy accessible to all.
CONTACT: Hugo Ni, hugoni@bilight.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BiLight Dazzles CES 2026: Flexible Perovskite PV Leads Green Tech Wave, Forges Global Partnerships
