7Learnings Report Highlights AI-Optimized Discounting in Fashion Amid Inflation

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7Learnings Report Highlights AI-Optimized Discounting in Fashion Amid Inflation

2025-04-10 16:25 Last Updated At：16:30

BERLIN--(BUSINESS WIRE)--Apr 10, 2025--

The fashion industry is navigating inflationary pressures by adopting strategic discounting strategies, according to a recent report by 7Learnings in collaboration with Dealavo. The report analyzes price data from 966 brands and 1,006 retailers across 2023 and 2024, revealing key trends in pricing and discounting.

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Key Findings: Strategic Discounting and Price Convergence

The report shows that while overall prices increased in 2024 due to rising costs, the rate of increase slowed compared to 2023. Retailers are using discounts more strategically to maintain affordability and competitiveness, rather than implementing broad price hikes. This approach allows them to offer value to customers while preserving brand image.

Another significant trend is the convergence of pricing strategies between brand websites and marketplaces. Historically, brands had higher prices on their platforms, but they are now aligning with marketplaces to remain competitive. This shift reflects increased pressure and changing consumer expectations.

AI in Pricing Optimization

The report also highlights the role of artificial intelligence (AI) in optimizing pricing strategies. AI tools enable retailers to make data-driven decisions, tailoring discounts to consumer behavior and market conditions. A case study featuring Tamaris demonstrates how AI can reduce overall discount rates by 5%, enhancing profitability without impacting sales volume.

Promoting Data-Driven Strategies

Felix Hoffmann, co-founder and CEO of 7Learnings, emphasizes the importance of data-driven strategies: “Our analysis shows that fashion companies leveraging AI and modern technologies can optimize pricing and remain competitive long-term. This report provides valuable insights and practical recommendations for improving pricing and discounting strategies in the coming year.”

Outlook and Recommendations

Looking ahead, the report advises fashion companies to focus on targeted, data-driven discount strategies and AI-supported price optimization. This approach will help increase profitability while maintaining consumer engagement. Retailers should move away from broad seasonal promotions and make targeted adjustments based on demand forecasts and market analyses.

About 7Learnings

7Learnings provides an AI-powered pricing platform that helps retailers predict pricing impacts, determine optimal prices, and reduce manual labor by up to 80%. Founded in Berlin in 2019, its clients include international companies like Westwing, Bonprix, and Tom Tailor.

QB Joe Flacco appreciative of his chance to play for the Bengals

CINCINNATI (AP) — After opening the season as the starting quarterback for the Cleveland Browns facing the Cincinnati Bengals, Joe Flacco will close the season as the backup for the Bengals as they face the Browns on Sunday.

Flacco was dealt to the Bengals in October and made six starts for the Bengals while Joe Burrow was out with a toe injury.

“I don’t really think about putting a label on it,” Flacco said. “It’s crazy. Seasons always go by quick once they’ve started. But the way that this one went, it seems like it flew by.”

During the summer, in Cleveland Browns training camp, Flacco won a competition for the starting quarterback job and made four starts for Cleveland. In Week 1 against the Bengals, Flacco threw for 290 yards.

He said that over the past 17 weeks, he has seen improvement from the Bengals defense. Now, he refers to the Bengals defense as his team’s defense.

“We’re stopping the run,” Flacco said. “We’re getting more pressure on the quarterback. When you combine those two things, it’s going to help you out.”

While Flacco went 1-5 as a starter in Cincinnati, the 40-year-old played well. He threw for at least 200 yards in four of his six starts, and the Bengals offense averaged more than 27 points per game.

Flacco said that he developed a lot of respect for Bengals coach Zac Taylor.

“He has a lot of strengths,” Flacco said. “He’s really good at what he does. His demeanor, his overall personality and the way he leads men is really good. The way he puts game plans together. Also, he’s willing to allow it to be collaborative. That’s a strength. His game day play-calling is also something he does really well.”

Burrow took over as the starter when he returned on Thanksgiving, and Flacco has been the backup over the past month.

Flacco will be a free agent again at the end of the season. As he evaluates his options, he’s hoping to find another chance to play and to start.

“That’s always a priority,” Flacco said. “I’m somebody who wants to play football. You’ve got to assess and see whatever is thrown your way. You have to go from there and see what you can do about it.”

He said that he’d be open to returning to the Bengals, but he’ll weigh several factors.

“I haven’t really thought about it,” Flacco said. “I don’t hope to do anything. I have an idea of maybe of what some goals would be. I’ll go from there and see what happens.”

AP NFL: https://apnews.com/hub/nfl