LONDON--(BUSINESS WIRE)--Apr 10, 2025--
Particular Audience today announced Retail-MCP.com, pioneering a new standard that connects AI agents directly to existing retail systems and data. By removing the need for multiple clicks and page loads, Retail-MCP.com aims to make online transactions faster, simpler, and more secure.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250410945929/en/
Recent data from Adobe underscores a dramatic rise in AI-driven traffic—1,700% in travel and 1,200% in retail—indicating that consumer behavior is quickly shifting away from traditional browsing. “The browser has served us well,” said James Taylor, Founder & CEO of Particular Audience, “but consumer expectations have evolved. Voice assistants, chatbots, and automated AI agents currently just mimic human actions on web pages—which is painfully slow. MCP unseats inefficient browser-based agents by offering a direct, secure way to interact with retail systems and data.”
Real-World Applications (Key Benefits)
In contrast to first-generation “Buy For Me” tools—which can take several minutes of emulating user clicks—an MCP-driven agent can often complete the same process in under 10 seconds by calling a secure API directly.
What is MCP?
The Model Context Protocol (MCP) is an open standard that:
MCP servers from Retail-MCP.com are available under an open-source license for businesses seeking complete autonomy. For those needing extra support, Particular Audience offers managed solutions to deploy MCP quickly and securely.
Why Now?
Timeline & Pilot Program
Particular Audience is rolling out an MCP Pilot Program for a select group of early adopters:
Interested retailers, e-commerce platforms, and developers should visit Retail-MCP.com to learn more and sign up.
For retailers seeking quick wins, Retail-MCP.com integrates natively with Particular Audience’s Transformer Search, Personalization, Retail Media, Price Beat, and Reporting APIs (see retail-mcp.com/pa-apps for details). Because MCP is an open standard, any API-enabled SaaS can also be adopted within this framework.
About Particular Audience
Particular Audience is an AI-native retail technology company offering solutions for next-gen search, personalization, retail media, pricing, and commerce automation. By championing open standards like MCP, the company empowers forward-thinking businesses to embrace AI-led innovation without sacrificing brand identity or data control.
Particular Audience Launches Retail-MCP.com to Enable Faster, AI-Driven Commerce
BERLIN (AP) — Martin Terrier scored a contender for goal of the season as Bayer Leverkusen defeated local rival Cologne 2-0 in their 73rd Bundesliga derby on Saturday.
Arthur’s cross from the right was behind Terrier, but the French forward dropped down and looped the ball in over Cologne goalkeeper Marvin Schwäbe with the back of his heel to break the deadlock in the 66th minute.
Robert Andrich headed in from Aleix Garcia’s corner six minutes later to seal the win.
Leverkusen was without key players Patrik Schick and Álex Grimaldo but still boasted enough talent to create the greater chances against the visitors, who had injury-enforced absences of their own.
The win kept Leverkusen in fourth place, the last for Champions League qualification.
Ritsu Doan scored for Eintracht Frankfurt to end its four-game winless run across all competitions with a 1-0 win over Augsburg.
The Japan forward took the ball past two Augsburg defenders and unleashed his shot before he was closed down by two more. The deflection from a retreating defender took the ball beyond Finn Dahmen in the Augsburg goal in the 68th minute, setting off relief-tinged celebrations around the stadium.
Noahkai Banks briefly spoiled the mood when he equalized late, but the goal was ruled out for offside after a VAR check. It was the second goal that was ruled out for offside for the visitors in the game.
Frankfurt lost narrowly at Barcelona in the Champions League on Tuesday, after it was routed 6-0 at home by Leipzig in its previous game.
“The lads tried with all they had left in the tank,” Frankfurt coach Dino Toppmöller said of his team's busy schedule. “They were lacking that bit of freshness. It's been a grueling six months.”
St. Pauli overcame a harsh sending off to end its 10-game winless run with a 2-1 victory over relegation rival Heidenheim.
Pauli had Eric Smith sent off before the break when referee Sören Storks penalized him for a foul on Marvin Pieringer as the last defender, though TV replays showed the Heidenheim forward made the most of light contact and threw himself to the ground. There was no VAR intervention.
Martijn Kaars had already put Pauli ahead, and he stunned the visitors by scoring the second against the run of play early the second half.
Pieringer pulled one back later, but Pauli held on for its third league win of the season.
Wolfsburg’s revival under interim coach Daniel Bauer continued with a 3-1 win at Borussia Mönchengladbach. It stretched the team’s unbeaten run to three games.
Hoffenheim defeated promoted Hamburger SV 4-1 for its fourth straight home win.
AP soccer: https://apnews.com/hub/soccer
Leverkusen's Martim Terrier celebrates after he scored the opening goal during the German Bundesliga soccer match between Bayer 04 Leverkusen and 1.FC Cologne in Leverkusen, Germany, Saturday, Dec. 13, 2025. (AP Photo/Martin Meissner)
Leverkusen's Martim Terrier celebrates after he scored the opening goal during the German Bundesliga soccer match between Bayer 04 Leverkusen and 1.FC Cologne in Leverkusen, Germany, Saturday, Dec. 13, 2025. (AP Photo/Martin Meissner)
St. Pauli's Martijn Kaars celebrates after scoring the opening goal during the German Bundesliga soccer match between FC St. Pauli and 1. FC Heidenheim in Hamburg, Germany, Saturday, Dec. 13, 2025. (Marcus Brandt/dpa via AP)
Frankfurt's head coach Dino Toppmoeller, left, gives instructions during the German Bundesliga soccer match between Eintracht Frankfurt and FC Augsburg in Frankfurt, Germany, Saturday, Dec. 13, 2025. (Marc Schueler/dpa via AP)
Frankfurt's Rasmus Kristensen celebrates at the end of the German Bundesliga soccer match between Eintracht Frankfurt and FC Augsburg in Frankfurt, Germany, Saturday, Dec. 13, 2025. (Marc Schueler/dpa via AP)
Frankfurt's Ritsu Doan, left, and Augsburg's Han-Noah Massengo, right, challenge for the ball during the German Bundesliga soccer match between Eintracht Frankfurt and FC Augsburg in Frankfurt, Germany, Saturday, Dec. 13, 2025. (Marc Schueler/dpa via AP)
Frankfurt's Ritsu Doan celebrates after scoring the opening goal during the German Bundesliga soccer match between Eintracht Frankfurt and FC Augsburg in Frankfurt, Germany, Saturday, Dec. 13, 2025. (Marc Schueler/dpa via AP)
