SEOUL, South Korea, April 11, 2025 /PRNewswire/ -- On April 9th, Shinsegae Department Store presents 'The Heritage,' a new iconic culture house in Myeong-dong•Namdaemun, where Seoul's rich history, luxury, and trends merge in a 90-year-old historical space.
Situated in the center of Seoul, Myeong-dong is one of Korea's oldest and most vibrant commercial districts, attracting millions of visitors annually.
Founded in 1963 as Korea's very first department store, Shinsegae has been showcasing the trend of Korean lifestyle for the past 62 years not just with their highly curated designer brands but also by adding values to Korean people's lives by pioneering the concept of an in-store-art gallery in the nation.
Shinsegae Department Store has been an absolute favorite amongst millions of global customers along with Harrods(UK) and Isetan(Japan), taking the chart of No.1 leading position in the Korean department store industry by far.
With its heritage, Shinsegae has transformed a 90-year-old building—the 71st tangible cultural property of Seoul—into a vibrant cultural hub that contains historical and cultural values of Seoul after a decade of meticulous restoration.
Shinsegae has painstakingly restored every flower-shaped plaster ectype on the ceilings—an enduring masterpiece of modern Korean architecture—as it was almost 100 years ago.
A curtain wall inspired by The Morgan Library&Museum in NYC has also been added to the building's exterior to incorporate a modern design, creating a harmony between heritage and innovation.
In alignment with its name, 'The Heritage' boasts 'House of Shinsegae Heritage' on the 5th floor, a space dedicated to featuring Korean craft art which will mesmerize foreign visitors with Korean traditional arts and the beauty of craftsmanship.
On the 4th floor lies a museum where contemporary artifacts and archival photographs are exhibited to portray the story of Myeong-dong back in 1930s and 1950s.
On the 1st and 2nd floor, a CHANEL boutique designed by Peter Marino serves as the ultimate expression of modern luxury, blending seamlessly with the building's historical elegance. Shinsegae is the first in the nation to incorporate a luxury brand at a place where heritage lies within the building.
Nestled within a historic landmark where Korean contemporary commerce bloomed, 'The Heritage' is to become the opulent heart of Seoul. Through its exhibition filled with Korean beauty and tradition, global customers can immerse themselves into the journey of old and new, past and present.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shinsegae opens 'The Heritage' where culture, history, and luxury converge in the heart of Seoul
The aluminum battery leader's Elevator Regenerative Power System reclaims wasted power and yields carbon credits with every lift.
KAOHSIUNG, Jan. 13, 2026 /PRNewswire/ -- APh ePower, the global leader in commercialized aluminum battery technology, announced today that it has received the prestigious 2025 R&D 100 Award. This honor recognizes the company's innovative Elevator Regenerative Power System (ERPS), which reimagines one of modern life's most ubiquitous machines as a high-performance distributed energy-recovery engine. By capturing kinetic energy from every ride, APh ePower provides an industrial-grade solution that bridges the gap between energy efficiency and sustainable asset management.
Elevators generate recoverable energy during two predictable phases: ascending with a light load and descending with a heavy one. The ERPS captures that energy using high-efficiency DC-to-DC converters, achieving over 90% conversion efficiency – and stores it in an ultra-safe aluminum battery capable of rapid charge and discharge.
The result is instant energy recovery and storage, ensuring power is available when needed. This system guarantees continued elevator operation during outages and enhances occupant safety, providing buildings with a level of resilience that traditional systems cannot match.
In April 2025, APh ePower achieved another major milestone: Gold Standard approved the first globally applicable methodology enabling elevator regenerative power systems to generate carbon credits. The methodology defines how regenerative energy savings are quantified and verified, transforming those savings into tradable emission reductions. This approval opens a new pathway for elevator projects within the voluntary carbon market.
The potential impact of ERPS is immense. With over 15 million elevators operating worldwide, APh ePower's system can cut energy use by more than 40%, unlocking 164 TWh of annual savings—a figure that surpasses the total power consumption of many hyperscale AI data centers. This positions APh ePower at the forefront of industrial decarbonization by creating a significant new stream for carbon credits from verified energy savings.
Gold Standard CEO Margaret Kim praised the technology, stating, "We're proud to endorse APh ePower's innovative methodology for harnessing regenerative energy from elevator operations. Such practical application of regenerative energy not only drives down overall consumption but also delivers real, verifiable reductions in carbon emission. This is exactly the kind of scalable, high-integrity solution we champion at Gold Standard."For APh ePower, elevators are only the first step. The company is currently extending its aluminum-based dynamic storage technology into AI data center backup systems, hybrid mobility platforms, automated guided vehicles (AGVs), robotics, and the infrastructure shaping next-generation smart cities. As global electrification accelerates, aluminum batteries are emerging as an essential pathway for applications requiring rapid charge-discharge performance and enhanced safety. APh ePower's broader ambition is to redefine how everyday devices capture, store, and monetize energy—turning routine operational dynamics into measurable, financeable gains.
APh ePower's website: https://www.global.aph-epower.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
APh ePower Secures 2025 R&D 100 Award for Pioneering Elevator Energy Recovery
