Nobu Hospitality Announces Nobu Hotel, Restaurant, and Residences in Oman

NEW YORK, April 11, 2025 /PRNewswire/ -- Nobu Hospitality, is pleased to announce the launch of Nobu Hotel, Restaurant, and Residences Muscat, the latest addition to its growing portfolio of luxury mixed-use developments in the Middle East. This new project reflects the brand's continued evolution, combining hospitality, upscale residential living, and lifestyle amenities in one distinctive destination.

The development marks Nobu's second collaboration with partner Enevoria Development, following the successful announcement of Nobu Hotel, Restaurant, and Residences Al Marjan Island. The project will be developed in partnership with the Oman Tourism Development Company (OMRAN Group), the government's executive arm for tourism development in Oman.

Set along the pristine shores of Yiti Beach, just 28 km from Muscat city center, the new development will span over 60,000 square meters, featuring an 80-room Nobu Hotel, a signature Nobu Restaurant, full-service spa and fitness facilities, swimming pools, and a Nobu-style beach club. Complementing the resort offering will be a limited collection of branded Nobu Residences, creating an elevated beachside community that blends the elegance of Nobu living with exclusive resident benefits and unparalleled coastal views.

Oman, known for its breathtaking natural landscapes, dramatic coastline, and rich cultural heritage, offers a unique setting for the Nobu experience. From the soaring Al Hajar mountains to the crystal-clear waters of the Sea of Oman and open embrace of the Indian Ocean, the country presents a rich tapestry of history, tradition, and modern luxury – making it an ideal location for the brand's continued growth in the region.

Nobu Hospitality's mixed-use developments continue to gain momentum across the Middle East, with projects underway in the UAE, Egypt, and Saudi Arabia.

Since the opening of the first Nobu Hotel in Las Vegas in 2013, Nobu Hospitality has grown to encompass 46 hotels and 20 branded residences, both open and in development worldwide.

Evgeniy Yakubovskii, CEO of Enevoria Development, said:
"We are absolutely delighted to continue our partnership with Nobu, resulting in a new landmark and visionary project in Muscat, Oman. Every Enevoria Development project is brought to life in collaboration with global stars in architecture, design, and hospitality. They are all united by a shared philosophy and purpose: to create an impeccable lifestyle for future residents. We are confident that Nobu Hotel, Restaurant, and Residences Muscat will be a tremendous success and a shining example of hospitality and luxury living in the Middle East."

Trevor Horwell, CEO of Nobu Hospitality, commented:
"We are incredibly proud to continue our partnership with Enevoria Development, alongside OMRAN Group, on this second landmark mixed-use project. Oman is truly a special destination, offering an extraordinary blend of natural beauty, warm hospitality, and cultural depth. We are excited to expand our global footprint and strengthen our leadership in mixed-use developments, as we embrace a new era in luxury real estate."

www.nobuhotels.com/muscat

NEW YORK, April 11, 2025 /PRNewswire/ -- Nobu Hospitality, is pleased to announce the launch of Nobu Hotel, Restaurant, and Residences Muscat, the latest addition to its growing portfolio of luxury mixed-use developments in the Middle East. This new project reflects the brand's continued evolution, combining hospitality, upscale residential living, and lifestyle amenities in one distinctive destination.

The development marks Nobu's second collaboration with partner Enevoria Development, following the successful announcement of Nobu Hotel, Restaurant, and Residences Al Marjan Island. The project will be developed in partnership with the Oman Tourism Development Company (OMRAN Group), the government's executive arm for tourism development in Oman.

Set along the pristine shores of Yiti Beach, just 28 km from Muscat city center, the new development will span over 60,000 square meters, featuring an 80-room Nobu Hotel, a signature Nobu Restaurant, full-service spa and fitness facilities, swimming pools, and a Nobu-style beach club. Complementing the resort offering will be a limited collection of branded Nobu Residences, creating an elevated beachside community that blends the elegance of Nobu living with exclusive resident benefits and unparalleled coastal views.

Oman, known for its breathtaking natural landscapes, dramatic coastline, and rich cultural heritage, offers a unique setting for the Nobu experience. From the soaring Al Hajar mountains to the crystal-clear waters of the Sea of Oman and open embrace of the Indian Ocean, the country presents a rich tapestry of history, tradition, and modern luxury – making it an ideal location for the brand's continued growth in the region.

Nobu Hospitality's mixed-use developments continue to gain momentum across the Middle East, with projects underway in the UAE, Egypt, and Saudi Arabia.

Since the opening of the first Nobu Hotel in Las Vegas in 2013, Nobu Hospitality has grown to encompass 46 hotels and 20 branded residences, both open and in development worldwide.

Evgeniy Yakubovskii, CEO of Enevoria Development, said:
"We are absolutely delighted to continue our partnership with Nobu, resulting in a new landmark and visionary project in Muscat, Oman. Every Enevoria Development project is brought to life in collaboration with global stars in architecture, design, and hospitality. They are all united by a shared philosophy and purpose: to create an impeccable lifestyle for future residents. We are confident that Nobu Hotel, Restaurant, and Residences Muscat will be a tremendous success and a shining example of hospitality and luxury living in the Middle East."

Trevor Horwell, CEO of Nobu Hospitality, commented:
"We are incredibly proud to continue our partnership with Enevoria Development, alongside OMRAN Group, on this second landmark mixed-use project. Oman is truly a special destination, offering an extraordinary blend of natural beauty, warm hospitality, and cultural depth. We are excited to expand our global footprint and strengthen our leadership in mixed-use developments, as we embrace a new era in luxury real estate."

www.nobuhotels.com/muscat

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Nobu Hospitality Announces Nobu Hotel, Restaurant, and Residences in Oman

YONGIN, South Korea, Jan. 14, 2026 /PRNewswire/ -- WIRobotics, a global robotics company co-led by Co-CEOs Younbaek Lee and Yongjae Kim, announced the successful conclusion of its participation at CES 2026, marking a shift from technology demonstration to the execution phase of global collaboration across both humanoid and wearable robotics.

Across CES 2026 Unveiled and the main exhibition, WIRobotics showcased its wearable walking-assist robot WIM S and humanoid robot ALLEX, moving beyond demonstrations to engage in concrete business discussions and technical collaboration planning. This year's CES served as a meaningful turning point, with tangible outcomes pointing toward real-world partnerships and business expansion.

At the exhibition, ALLEX attracted strong interest from global technology companies including NVIDIA, Meta, and Amazon, with purchase interest expressed by several organizations. WIRobotics also established concrete plans for technical collaboration and joint technology development with select AI big-tech companies, advancing discussions into an actionable stage.

ALLEX was highly regarded for its high-degree-of-freedom hands and arms, as well as its ability to deliver human-like force control and natural interaction across the full body. Strong anticipation was also shown for ALLEX's research-focused platform scheduled for commercial availability later this year, along with an expanded configuration integrated with a wheeled mobile base.

The company's wearable robot WIM also delivered tangible business outcomes at CES 2026. WIRobotics held discussions regarding potential collaboration with senior living communities and government-led programs in the United States, while advancing distribution partnerships in Mexico, the Middle East, and Southeast Asia, further solidifying its global expansion strategy.

With nearly three years of commercial deployment, WIM continues to demonstrate its value as a wearable robot designed for long-term daily use. Existing users from around the world visited the WIRobotics booth to experience product upgrades and share real-world usage feedback, reinforcing user trust and sustained adoption.

"CES 2026 marked a pivotal transition for WIRobotics—from presenting technology to executing real collaboration and business initiatives with global partners," said Younbaek Lee, Co-CEO of WIRobotics.

"The real-world experience and data accumulated through wearable robotics have become a core asset in accelerating the maturity and commercialization of our humanoid robotics technology. Building on both platforms, we will actively expand joint development and global market opportunities with our partners."

Following CES 2026, WIRobotics plans to accelerate global collaboration and business expansion centered on humanoid and wearable robotics, contributing to the broader integration of robotics across research, industry, and everyday life.

About WIRobotics

Founded in 2021, WIRobotics is a global robotics company spanning wearable robotics for everyday use and next-generation humanoid robotics. The company began commercial sales of lower-back and walking-assist wearable robots in 2023, and in the summer of 2025 unveiled the upper body of its humanoid robot, ALLEX, expanding into advanced humanoid robotics. By advancing both practical and cutting-edge robotic technologies, WIRobotics continues to shape the future of robotics on a global scale.

 

YONGIN, South Korea, Jan. 14, 2026 /PRNewswire/ -- WIRobotics, a global robotics company co-led by Co-CEOs Younbaek Lee and Yongjae Kim, announced the successful conclusion of its participation at CES 2026, marking a shift from technology demonstration to the execution phase of global collaboration across both humanoid and wearable robotics.

Across CES 2026 Unveiled and the main exhibition, WIRobotics showcased its wearable walking-assist robot WIM S and humanoid robot ALLEX, moving beyond demonstrations to engage in concrete business discussions and technical collaboration planning. This year's CES served as a meaningful turning point, with tangible outcomes pointing toward real-world partnerships and business expansion.

At the exhibition, ALLEX attracted strong interest from global technology companies including NVIDIA, Meta, and Amazon, with purchase interest expressed by several organizations. WIRobotics also established concrete plans for technical collaboration and joint technology development with select AI big-tech companies, advancing discussions into an actionable stage.

ALLEX was highly regarded for its high-degree-of-freedom hands and arms, as well as its ability to deliver human-like force control and natural interaction across the full body. Strong anticipation was also shown for ALLEX's research-focused platform scheduled for commercial availability later this year, along with an expanded configuration integrated with a wheeled mobile base.

The company's wearable robot WIM also delivered tangible business outcomes at CES 2026. WIRobotics held discussions regarding potential collaboration with senior living communities and government-led programs in the United States, while advancing distribution partnerships in Mexico, the Middle East, and Southeast Asia, further solidifying its global expansion strategy.

With nearly three years of commercial deployment, WIM continues to demonstrate its value as a wearable robot designed for long-term daily use. Existing users from around the world visited the WIRobotics booth to experience product upgrades and share real-world usage feedback, reinforcing user trust and sustained adoption.

"CES 2026 marked a pivotal transition for WIRobotics—from presenting technology to executing real collaboration and business initiatives with global partners," said Younbaek Lee, Co-CEO of WIRobotics.

"The real-world experience and data accumulated through wearable robotics have become a core asset in accelerating the maturity and commercialization of our humanoid robotics technology. Building on both platforms, we will actively expand joint development and global market opportunities with our partners."

Following CES 2026, WIRobotics plans to accelerate global collaboration and business expansion centered on humanoid and wearable robotics, contributing to the broader integration of robotics across research, industry, and everyday life.

About WIRobotics

Founded in 2021, WIRobotics is a global robotics company spanning wearable robotics for everyday use and next-generation humanoid robotics. The company began commercial sales of lower-back and walking-assist wearable robots in 2023, and in the summer of 2025 unveiled the upper body of its humanoid robot, ALLEX, expanding into advanced humanoid robotics. By advancing both practical and cutting-edge robotic technologies, WIRobotics continues to shape the future of robotics on a global scale.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

WIRobotics Concludes CES 2026, Advancing into Execution Phase of Global Collaboration Across Humanoid and Wearable Robotics