BANGKOK, April 12, 2025 /PRNewswire/ -- In the wake of the devastating 7.7-magnitude earthquake that struck Myanmar's Mandalay region on March 28, 2025, FAMSUN launched an urgent cross-border response to help restore animal feed production and protect the country's critical food supply chain.
The earthquake caused extensive damage to critical agricultural infrastructure, bringing operations to a standstill at several major feed mills operated by industry leaders such as CP Group, New Hope, Sunjin, KSP Myanmar, and Diamond. With equipment damage, power outages, and structural risks halting production, Myanmar's livestock feed supply — and by extension, the availability of meat, eggs, and dairy — faced serious disruption.
Responding within hours of the disaster, FAMSUN activated its emergency protocols and quickly coordinated through its Southeast Asia regional hub. A specialized Joint Support Team of eight technical experts was assembled within 24 hours, bringing together equipment, engineering, and electrical specialists from FAMSUN's international network.
Despite facing logistical challenges — including navigating temporary visa restrictions and securing alternate travel routes — the team reached Yangon promptly. After organizing initial relief supplies, the team undertook a demanding twelve-hour overnight drive through aftershock-affected areas to reach the Mandalay region. By April 5, they had arrived on site and immediately began hands-on recovery efforts to help feed mills resume operations.
Accelerated Restoration Through Expertise and Collaboration
Working closely with local client teams on the ground, FAMSUN's engineers carried out detailed safety inspections and technical assessments across the damaged feed mill facilities. Despite challenging conditions — including ongoing aftershocks, extreme heat, and structural risks — the team worked around the clock to get operations back online.
Their efforts delivered impressive results. Within just 48 hours of arriving in Mandalay, FAMSUN successfully restored stable production at four key feed mills in the region. At one site, engineers overcame a critical conveying system failure caused by the earthquake by applying pre-fabricated modular components — a solution that dramatically reduced repair time and allowed production to resume much faster than traditional methods.
This rapid recovery was essential for restarting the supply of animal feed to thousands of local farms, helping to stabilize Myanmar's livestock production and support the country's food security during a critical time.
Beyond emergency repairs, FAMSUN's team also provided technical recommendations to help clients address structural and electrical risks uncovered during inspections — laying the groundwork for safer, more resilient operations moving forward.
Humanitarian Aid and Regional Partnership
Alongside its technical recovery efforts, FAMSUN also delivered much-needed humanitarian support to communities impacted by the earthquake. The company provided essential supplies — including medicine, food, drinking water, and financial support — valued at over 40 million Myanmar Kyat (approximately $ 19,200 USD based on pre-crisis exchange rates, though local values continue to fluctuate).
Working through local partners, including the CECCM, the MSCC, and the Myanmar Livestock Federation, the aid reached many families displaced or affected by the disaster.
"Their arrival brought not just technical skill, but also confidence and warmth," said Dr. Nay Thuyein, Chairman of the Myanmar Livestock Federation (Mandalay Branch). "FAMSUN's support during this critical time brings essential hope for recovery — not only for the people affected, but also for our industry as a whole."
The mission, demonstrating effective coordination across FAMSUN's regional operations, showcased the vital role of private sector expertise in disaster response.
"This rapid response reflects our commitment not only to our partners, but also to the people and communities we serve," said Jason Fan, Vice President of FAMSUN. "We remain dedicated to leveraging our global expertise to help strengthen the resilience of local industries and contribute to the sustainable development of agriculture across the region."
With recovery efforts in Mandalay now completed, FAMSUN's team is continuing its mission by providing technical support and conducting inspections at more than ten additional project sites in other affected regions, including Taunggyi. This ongoing effort reflects FAMSUN's long-term commitment to food security and sustainable growth across Southeast Asia — staying true to its mission of contributing to a better life through agricultural innovation and partnership.
About FAMSUN:
FAMSUN is a global leader in integrated solutions for the feed and food processing industries, dedicated to building more efficient and sustainable farm-to-table value chains worldwide. The company provides advanced systems, equipment, and engineering services across a wide range of sectors — from aqua feed and animal nutrition to pet food and food processing — serving customers in over 110 countries. Through close collaboration with leading industry partners and the support of its international research and development centers, FAMSUN is committed to delivering innovative, customized technologies that help drive agricultural advancement and create a better life for communities around the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agri-Tech Leader FAMSUN Leads Rapid Earthquake Recovery Efforts in Myanmar, Restoring Vital Feed Production
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
