WILMINGTON, Delaware--(BUSINESS WIRE)--abr 15, 2025--
A The LYCRA Company, líder global no desenvolvimento de fibra inovadora e sustentável e soluções tecnológicas para o setor de vestuários, anunciou hoje que pré-estreará a sua fibra LYCRA ® EcoMade bioderivada na Kingpins Amsterdam de 16 a 17 de abril. A empresa apresentará amostras de jeans contendo quantidades de sementes de seu elastano renovável no seu estande na Área Azul 11. Também oferecerá aos visitantes uma experiência de realidade virtual totalmente imersiva que explorará a jornada dos produtos do campo à fibra.
Este comunicado de imprensa inclui multimédia. Veja o comunicado completo aqui: https://www.businesswire.com/news/home/20250414789347/pt/
Programada para ser lançada comercialmente mais tarde neste ano, a fibra LYCRA ® EcoMade bioderivada com QIRA ® será obtida de milho em grão de Iowa, renovável anualmente, oferecendo transparência da origem da matéria-prima e uma solução sustentável para ajudar a reduzir o impacto ambiental dos vestuários. Essa fibra inovadora, composta de 70% de teor renovável, tem o potencial de reduzir a pegada de carbono da fibra LYCRA ® em até 44%*, apresentando o desempenho equivalente da fibra LYCRA ® original. É um substituto direto que não requer reengenharia de tecidos, processos ou padrões dos vestuários.
"Nossos clientes e seus consumidores estão cada vez mais buscando produtos que não só atendem aos padrões de alto desempenho, como também se alinham com seus valores de sustentabilidade", afirmou Arnaud Ruffin, vice-presidente de marcas e varejo da The LYCRA Company. "A fibra LYCRA ® EcoMade bioderivada representa um significativo passo adiante no que diz respeito a fornecer soluções sustentáveis sem comprometer a qualidade, e estamos entusiasmados de compartilhar essa fibra inovadora com a indústria de jeans na Kingpins Amsterdam".
O projeto "7 estilos por 7 dias" na Kingpins mostra como o jeans com elastano feito com a fibra LYCRA ® EcoMade bioderivada pode transformar os guarda-roupas masculinos e femininos durante a semana, garantindo conforto, caimento e modelagem duradouros ao passo em que reduz o impacto ambiental. Essa exposição é uma colaboração entre a The LYCRA Company e a Diamond Denim, parte do Sapphire Group sediado no Paquistão, e ajuda a acelerar as jornadas de ambas as empresas rumo à descarbonização. Estará em exibição no estande de cada empresa.
A ORTA, fabricante de jeans da Turquia, também apresentará amostras feitas com a fibra LYCRA ® EcoMade bioderivada e algodão regenerativo em seu estande. De acordo com Sebla Onder, gerente de marketing e sustentabilidade da ORTA, a resposta entusiasmada do mercado frente à sua coleção-cápsula lançada no final de 2024 lhe dá esperanças de que o setor está genuinamente pronto para uma mudança significativa. "Estamos entusiasmados que o Citizens of Humanity Group, um dos nossos parceiros de marca premium mais respeitados, obteve este tecido sustentável para a sua marca AGOLDE e prevemos, com empolgação, a reação do consumidor quanto a essa coleção nos próximos meses. Também estamos na expectativa de que novas e sólidas colaborações de marca surjam com essa parceria incrível", afirmou ela.
A tecnologia de jeans LYCRA FitSense ®, que estreou na Kingpins Amsterdam em abril do ano passado, será apresentada novamente neste ano. Essa solução inovadora e patenteada oferece um caimento personalizado para vários tipos de corpos por meio da incorporação de zonas de moldagem discretas e direcionadas, permitindo que os estilistas selecionem áreas específicas de moldagem, suporte e elevação. Isso ajuda os consumidores a se sentir mais confiantes e confortáveis em seus jeans. Com base nessa inovação, a SPANX ® deu um grande passo na evolução do caimento dos jeans com o lançamento bem-sucedido do primeiro programa comercial do mundo com o jeans SPANXsculpt™ ReDefine em janeiro.
Pelo quarto ano consecutivo, a marca LYCRA ® fez parceria com a House of Denim Foundation e os alunos da Jean School para montar a exibição "Estique-se #4: os jeans do futuro, criados pela geração Z". Cada designer-aluno em destaque exibirá um modelo em jeans com tecidos inovadores com o suporte das tecnologias da The LYCRA Company, incluindo a fibra COOLMAX ® EcoMade.
Acesse a página do evento para obter detalhes da exibição e mais informações sobre os produtos.
*Estimativa da avaliação do ciclo de vida da triagem do design cradle to gate para a instalação manufatureira da fibra LYCRA ® em junho de 2022, realizada pela Ramboll Americas Engineering Solutions, Inc.
Sobre a The LYCRA Company
A The LYCRA Company é fornecedora líder mundial de soluções tecnológicas e de fibras aos setores de vestuário e cuidados pessoais, comprometida com proporcionar produtos sustentáveis feitos com ingredientes reciclados, renováveis, pré e pós-consumo, que reduzem o desperdício e ajudam a preparar o terreno para a circularidade. Sediada em Wilmington, Delaware, Estados Unidos, é proprietária das marcas LYCRA ®, LYCRA HyFit ®, LYCRA ® T400 ®, COOLMAX ®, THERMOLITE ®, ELASPAN ®, SUPPLEX ® e TACTEL ®. A The LYCRA Company agrega valor aos produtos dos seus clientes oferecendo inovações exclusivas que satisfazem a necessidade do consumidor por conforto e desempenho duradouros. Saiba mais em lycra.com.
LYCRA ® e COOLMAX ® são marcas registradas The LYCRA Company.
O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.
Ver a versão original em businesswire.com:https://www.businesswire.com/news/home/20250414789347/pt/
CONTACT: Izaskun Hernanz
izaskun.hernanz@lycra.com
KEYWORD: EUROPE UNITED STATES NETHERLANDS NORTH AMERICA DELAWARE IOWA
INDUSTRY KEYWORD: AGRICULTURE NATURAL RESOURCES SUSTAINABILITY ENVIRONMENT TEXTILES FASHION MANUFACTURING RETAIL
SOURCE: The LYCRA Company
Copyright Business Wire 2025.
PUB: 04/15/2025 02:00 AM/DISC: 04/15/2025 02:02 AM
http://www.businesswire.com/news/home/20250414789347/pt
Join The LYCRA Company at Kingpins Amsterdam, where it will preview its bio-derived LYCRA® EcoMade fiber and promote its revolutionary customized fit solution for jeans, LYCRA FitSense® denim technology.
WASHINGTON (AP) — Becky Pepper-Jackson finished third in the discus throw in West Virginia last year though she was in just her first year of high school. Now a 15-year-old sophomore, Pepper-Jackson is aware that her upcoming season could be her last.
West Virginia has banned transgender girls like Pepper-Jackson from competing in girls and women's sports, and is among the more than two dozen states with similar laws. Though the West Virginia law has been blocked by lower courts, the outcome could be different at the conservative-dominated Supreme Court, which has allowed multiple restrictions on transgender people to be enforced in the past year.
The justices are hearing arguments Tuesday in two cases over whether the sports bans violate the Constitution or the landmark federal law known as Title IX that prohibits sex discrimination in education. The second case comes from Idaho, where college student Lindsay Hecox challenged that state's law.
Decisions are expected by early summer.
President Donald Trump's Republican administration has targeted transgender Americans from the first day of his second term, including ousting transgender people from the military and declaring that gender is immutable and determined at birth.
Pepper-Jackson has become the face of the nationwide battle over the participation of transgender girls in athletics that has played out at both the state and federal levels as Republicans have leveraged the issue as a fight for athletic fairness for women and girls.
“I think it’s something that needs to be done,” Pepper-Jackson said in an interview with The Associated Press that was conducted over Zoom. “It’s something I’m here to do because ... this is important to me. I know it’s important to other people. So, like, I’m here for it.”
She sat alongside her mother, Heather Jackson, on a sofa in their home just outside Bridgeport, a rural West Virginia community about 40 miles southwest of Morgantown, to talk about a legal fight that began when she was a middle schooler who finished near the back of the pack in cross-country races.
Pepper-Jackson has grown into a competitive discus and shot put thrower. In addition to the bronze medal in the discus, she finished eighth among shot putters.
She attributes her success to hard work, practicing at school and in her backyard, and lifting weights. Pepper-Jackson has been taking puberty-blocking medication and has publicly identified as a girl since she was in the third grade, though the Supreme Court's decision in June upholding state bans on gender-affirming medical treatment for minors has forced her to go out of state for care.
Her very improvement as an athlete has been cited as a reason she should not be allowed to compete against girls.
“There are immutable physical and biological characteristic differences between men and women that make men bigger, stronger, and faster than women. And if we allow biological males to play sports against biological females, those differences will erode the ability and the places for women in these sports which we have fought so hard for over the last 50 years,” West Virginia's attorney general, JB McCuskey, said in an AP interview. McCuskey said he is not aware of any other transgender athlete in the state who has competed or is trying to compete in girls or women’s sports.
Despite the small numbers of transgender athletes, the issue has taken on outsize importance. The NCAA and the U.S. Olympic and Paralympic Committees banned transgender women from women's sports after Trump signed an executive order aimed at barring their participation.
The public generally is supportive of the limits. An Associated Press-NORC Center for Public Affairs Research poll conducted in October 2025 found that about 6 in 10 U.S. adults “strongly” or “somewhat” favored requiring transgender children and teenagers to only compete on sports teams that match the sex they were assigned at birth, not the gender they identify with, while about 2 in 10 were “strongly” or “somewhat” opposed and about one-quarter did not have an opinion.
About 2.1 million adults, or 0.8%, and 724,000 people age 13 to 17, or 3.3%, identify as transgender in the U.S., according to the Williams Institute at the UCLA School of Law.
Those allied with the administration on the issue paint it in broader terms than just sports, pointing to state laws, Trump administration policies and court rulings against transgender people.
"I think there are cultural, political, legal headwinds all supporting this notion that it’s just a lie that a man can be a woman," said John Bursch, a lawyer with the conservative Christian law firm Alliance Defending Freedom that has led the legal campaign against transgender people. “And if we want a society that respects women and girls, then we need to come to terms with that truth. And the sooner that we do that, the better it will be for women everywhere, whether that be in high school sports teams, high school locker rooms and showers, abused women’s shelters, women’s prisons.”
But Heather Jackson offered different terms to describe the effort to keep her daughter off West Virginia's playing fields.
“Hatred. It’s nothing but hatred,” she said. "This community is the community du jour. We have a long history of isolating marginalized parts of the community.”
Pepper-Jackson has seen some of the uglier side of the debate on display, including when a competitor wore a T-shirt at the championship meet that said, “Men Don't Belong in Women's Sports.”
“I wish these people would educate themselves. Just so they would know that I’m just there to have a good time. That’s it. But it just, it hurts sometimes, like, it gets to me sometimes, but I try to brush it off,” she said.
One schoolmate, identified as A.C. in court papers, said Pepper-Jackson has herself used graphic language in sexually bullying her teammates.
Asked whether she said any of what is alleged, Pepper-Jackson said, “I did not. And the school ruled that there was no evidence to prove that it was true.”
The legal fight will turn on whether the Constitution's equal protection clause or the Title IX anti-discrimination law protects transgender people.
The court ruled in 2020 that workplace discrimination against transgender people is sex discrimination, but refused to extend the logic of that decision to the case over health care for transgender minors.
The court has been deluged by dueling legal briefs from Republican- and Democratic-led states, members of Congress, athletes, doctors, scientists and scholars.
The outcome also could influence separate legal efforts seeking to bar transgender athletes in states that have continued to allow them to compete.
If Pepper-Jackson is forced to stop competing, she said she will still be able to lift weights and continue playing trumpet in the school concert and jazz bands.
“It will hurt a lot, and I know it will, but that’s what I’ll have to do,” she said.
Heather Jackson, left, and Becky Pepper-Jackson pose for a photograph outside of the U.S. Supreme Court in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Heather Jackson, left, and Becky Pepper-Jackson pose for a photograph outside of the U.S. Supreme Court in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Becky Pepper-Jackson poses for a photograph outside of the U.S. Supreme Court in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
The Supreme Court stands is Washington, Friday, Jan. 9, 2026. (AP Photo/J. Scott Applewhite)
FILE - Protestors hold signs during a rally at the state capitol in Charleston, W.Va., on March 9, 2023. (AP Photo/Chris Jackson, file)
