GENESIS MAGMA RACING DEBUTS FULL-SCALE GMR-001 HYPERCAR, USHERING IN A NEW ERA OF ATHLETIC ELEGANCE

-  Genesis Magma Racing has unveiled the first full-scale GMR-001 Hypercar which will be on display at the New York International Auto Show
-  The Genesis GMR-001 Hypercar is an LMDh endurance prototype engineered for the FIA World Endurance Championship (WEC) and IMSA SportsCar Championship (IMSA)
-  The brand also unveiled Genesis Magma Racing livery and race suits, which pay tribute to Genesis' Korean heritage

NEW YORK, April 16, 2025 /PRNewswire/ -- Genesis Magma Racing (GMR) today unveiled its full-scale GMR-001 Hypercar and team identity, including livery and race suits, marking a bold step in the brand's global motorsport ambitions. The global reveal of the GMR-001 Hypercar ahead of the New York International Auto Show lays the groundwork for the team's 2026 WEC debut, culminating in the ultimate challenge: the 24 Hours of Le Mans.

Building on Genesis' signature "Athletic Elegance" design philosophy, the GMR-001 Hypercar and its striking livery embody the brands' commitment to blending Korean heritage with motorsport innovation, setting a new standard for creativity on the global racing stage.

The GMR-001 Hypercar: Sculpted for Speed

At the heart of Genesis Magma Racing's ambitions lies the GMR-001 Hypercar, a vehicle that translates Genesis' design philosophy into raw racing potential. Inspired by the brand's Magma performance line-up, the GMR-001 Hypercar combines aerodynamic precision with sculptural fluidity, balancing elegance and aggression.

The GMR-001 Hypercar features Genesis' signature Two-Line lighting, wrapping horizontally around the front and rear to emphasize width and aerodynamic intent. The inclusion of the design ensures visual brand consistency with Genesis' road-car range, without comprising the nighttime visibility vital in endurance racing.

The GMR-001 Hypercar's bodywork, crafted at Genesis Design Europe under Chief Creative Officer Luc Donckerwolke, features a Parabolic Line along the side profile. A flat underbody plate supports aerodynamic efficiency, while integrated inlets extract hot air to enhance thermal performance.

While final specifications remain under wraps, the GMR-001 Hypercar's hybrid powertrain and chassis—developed in partnership with ORECA Motorsport—promise to deliver highly competitive performance and speed.

GMR-001 Hypercar Livery: A Nod to Korean Heritage

The GMR-001 Hypercar's livery marries intensity with subtlety, dominated by the signature Magma orange—a hue symbolizing Korea's vibrant energy. Integrated into the design is the Korean lettering for "Magma" (마그마), with its consonants "ã…, ㄱ, ã…" forming geometric motifs that echo the team's logo. This visual language reflects Genesis' fusion of cultural authenticity and innovation, ensuring the GMR-001 Hypercar stands out as a moving emblem of Korean identity.

The distinctive livery blends performance with artistic expression. A gradient that flows from vibrant Magma orange at the front to deep red at the rear evokes a sense of speed and rising intensity—mirroring both the temperature of a high-performance engine and the acoustic shift of the Doppler effect. Toward the rear, bold Hangul script for 'Magma' emerges, reinforcing the concept's emotional energy. More than a race livery, it's an artful statement—where color and form convey the unique performance identity of Genesis.

GMR Race Suits: Wearable Heritage

Complementing the GMR-001 Hypercar, the Genesis Magma Racing team's suits feature the brand's signature Two-Line in combination with G-Matrix graphics. The suits' design reinforces the connection between driver, machine, and brand identity.

Wearing these suits are the individuals tasked with bringing Genesis Magma Racing's vision to life on track—the driver roster includes three-time 24 Hours of Le Mans winner André Lotterer and Luis "Pipo" Derani a four-time victor at the 12 Hours of Sebring, both central to shaping the team's performance ahead of its WEC debut.

For more information, please visit the global newsroom at newsroom.genesis.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GENESIS MAGMA RACING DEBUTS FULL-SCALE GMR-001 HYPERCAR, USHERING IN A NEW ERA OF ATHLETIC ELEGANCE

Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories

BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3^rd on Burton.com and at select flagship stores and retail partners worldwide.

"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."

Jake's Words, Riders' Choice

Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.

The Collection

'HAVE AS MUCH FUN AS POSSIBLE'

Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).

'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'

Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).

'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'

Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).

'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'

Ridden by: Shuichiro Shigeno (Japan).

'BELIEVE IN SNOWBOARDING'

Ridden by: Kaishu Hirano (Japan).

'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'

Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).

Supporting the Riders, Celebrating the Community

Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3^rd on Burton.com and at select Burton flagship stores and retail partners.

Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax