Many European companies, including those from the Czech Republic, say they are eyeing closer cooperation with Chinese firms in the development and promotion of brands amid the erection of trade barriers posed by the U.S. tariff abuse.
In an interview with China Central Television at the fifth China International Consumer Products Expo (CICPE) running on April 13-18 in south China's Hainan Province, Olga Kapalova, director of Krasna Duse, a Czech jewelry company, said that the brand of the company has benefited a lot from the event over the past few years, reaping cross-border business opportunities in the Chinese market.
"We are here the 5th year. I'm very happy that our brand is here. Our products are very popular here for Chinese customers. Our stand, you can look (see), is all the time full to the evening. On this expo [in] Hainan, exhibition is very good for us, because we want to promote our brand and go through Haikou to the China market,” she said.
Nancy Fan, Chinese regional sales director of C.O. Products s.r.o, a wholesales company based in the Czech Republic, said European enterprises are eyeing closer ties with Chinese firms amid the turmoil arising from the U.S. tariff abuse since April 2.
"Against the backdrop of China-U.S. trade frictions and increased tariffs, China-European business cooperation can be strengthened in many ways. For example, brands like Fromin can integrate with other brands, channels and resources of Chinese companies to jointly explore emerging markets. It can also combine the technological advantages of China and Europe, and take advantages of China's high-quality water sources to optimize products, so as to meet the demand of third-party markets for the supply of high-quality products," she said.
The fifth CICPE brought together exhibitors from 71 countries and regions, covering emerging sectors such as digital consumption, health products and green consumption.
Czech companies eye more cooperation with Chinese firms at Hainan Expo
