SHANGHAI, April 19, 2025 /PRNewswire/ -- The 2025 "Shanghai Summer" International Consumption Season officially launched on 18 April at Xujiahui Centre. With innovative offerings like the "240-Hour Products" and "City Customised Events," this year's programme presents a city-level consumer experience that blends international lifestyle with summer vitality. The first stop of the global roadshow will arrive in Osaka, Japan this May, continuing to share Shanghai's summer story with international audiences.
A new wave of flagship events is set to unfold. Three globally popular IPs—LEGO China， POP MART, and Shanghai Disney Resort—will join forces in Shanghai. The LEGO China Discovery Resort will enter trial operations, with the " World Play Festival" making its global debut. POP MART will bring its "Summer Trend Play" series to life, featuring IP exhibitions, new product launches, and interactive pop-ups. Shanghai Disney Resort will also unveil various summer-themed activations, creating immersive entertainment experiences for all ages.
To enhance inbound tourism, "Shanghai Summer" integrates transportation, attractions, and retail districts into a "starter kit" experience tailored for international travellers. China Eastern Airlines will offer discounted group packages across global routes. In terms of payment, Visa is co-developing "Payment-Friendly Zones" to enhance QR code transactions and tax refund scenarios for international travelers. China UnionPay is expanding foreign card acceptance to 65,000 merchants citywide and has launched the "Shanghai Summer" themed card along with a variety of promotional offers—creating a diversified payment ecosystem that integrates credit cards, mobile payments, and digital RMB.
In 2024, offline spending in Shanghai reached RMB 815.9 billion, an 8.2% increase year-on-year. Dining consumption rose to RMB 96.4 billion, up 26.9%. Foreign card spending surged by 68.2%, with Huaihai Road seeing a 208.6% increase and the Lujiazui-Zhangyang Road area growing by 119.9%—demonstrating the city's growing international appeal.
The official website www.shanghaisummer.com is now available in five languages. AI assistant "Shanghai Xiaoxia" is also online, with many offerings equipped with Japanese-language support—welcoming global travellers to join this vibrant summer celebration in Shanghai.
Media Contact: Lulu media@shanghaisummer.com
Photo: https://mma.prnasia.com/media2/2667335/Shanghai_Design_Week.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shanghai Summer: A One-of-a-Kind Seasonal Experience
SEOUL, South Korea, May 16, 2025 /PRNewswire/ -- Genome & Company, a global clinical-stage biotechnology firm, has officially launched its skincare brand UIQ (www.theuiq.com) on Amazon, the largest e-commerce platform in the United States.
UIQ, renowned for its patented skin-derived microbiome ingredients targeting a range of skin concerns, aims to solidify its North American presence by leveraging Amazon's expansive platform and enhancing direct engagement with global consumers.
Through its dedicated Amazon brand store, UIQ now offers signature products including Biome Barrier Cream Mist (100ml) and Biome Barrier Collagen Firming Cleansing Balm (100ml). These hero products—part of the Biome Barrier, Biome Remedy, and Biome C collections—exemplify the brand's commitment to science-backed, targeted skincare solutions. Notably, the Biome Barrier Cream Mist was awarded the Amazon's Choice badge shortly after launch, in recognition of its superior quality, user reviews, and fulfillment performance.
UIQ also reported outstanding performance during its first participation in Amazon's Spring Sale (March 25–31, local time). As of 5:00 PM KST on April 1, sales had surged by approximately 1,900% compared to its average daily revenue—demonstrating significant growth potential in the U.S. market.
Customer feedback on Amazon has been overwhelmingly favorable, underscoring the product's efficacy and consumer appeal. Many reviewers praised the mist for being "glow-boosting without feeling heavy" and expressed enthusiasm for "discovering a K-beauty brand genuinely committed to skin science."
This successful debut is regarded as a strategic milestone in UIQ's global expansion roadmap. To further strengthen connections with international consumers, UIQ recently launched official Instagram and TikTok accounts. With TikTok serving as a highly influential platform among North American Gen Z audiences, the brand plans to roll out influencer-driven campaigns and viral content to amplify product awareness and engagement.
"This Amazon launch marks a significant milestone in UIQ's global expansion and reflects our commitment to integrating advanced biotechnology with high-performance skincare," said a UIQ spokesperson. "With strong product efficacy and a bold marketing strategy, we are aiming to achieve top category rankings during Amazon's Prime Day."
UIQ is a skincare brand developed by Genome & Company, Korea's leading microbiome research and development firm. Harnessing proprietary functional microbiome ingredients, UIQ offers tailored product lines including the Barrier line for hydration and skin barrier support, the Remedy line for calming care, and the Vitamin C line for brightening and spot correction, each designed to address specific skin concerns with precision and efficacy.
Photo - https://mma.prnasia.com/media2/2687095/Genome___Company_s_Skincare_Brand_UIQ_Expands_North_America_Official.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Genome & Company's Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch
