Digital Empowerment of "She Power" Paints a New Chapter in Global Commerce
YIWU, China, April 19, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Amid the vibrant breath of spring, the 2025 Yiwugo Top Boss Ladies' Party, now in its 10th edition, was grandly held on April 18. Leaders from various industry associations in the Yiwu market, media guests, and representative merchants from multiple sectors gathered to witness the glorious moment as ten Top Boss Ladies and twenty nominees were honored.
Technology Illuminates the Fashion Extravaganza, New and Familiar Faces Shine Together
After a month of fierce competition, this year's event crowned its winners:
Fu Jiangyan from Zhangweichao Socks Firm
Wang Chunxing from Butterfly Fly Lace Firm
Sun Lifang from Julia's Bag
Wang Xiaohong from Yiwu Aishang Daily Necessities Factory
Li Hong from Yiwu Hanbang Daily Necessities Firm
Li Chuanzhi from Chengfa Tableware Firm
Bao Qiaoli from Bole Plush Pendant Toy
Hu Bin from Mechen Cup Industry
Jin Chengfeng from Yiwu Lanmo Textiles Co., Ltd.,
Yu Wenxian from Yiwu Gaoshuai Commodity House
Notably, Fu Jiangyan, Wang Chunxing, Sun Lifang have made repeated appearances on the list, showcasing the thriving diversity of Yiwugo merchants across industries and highlighting the healthy, coordinated development of multiple business models, injecting innovative vitality into both the Yiwu market and the event.
On the day of the event, the award-winning businesswomen dazzled in a variety of elegant dresses, embodying the perfect blend of decisive business acumen and graceful fashion sense. During the ceremony, the top ten winners further captivated the audience with a runway show, displaying the spirit of female entrepreneurs and drawing significant attention from buyers and media alike.
"She Power" Connects the Globe, Digital Empowerment Drives Growth
"Through the Yiwugo platform, our socks are being seen by more and more customers worldwide!" said Fu Jiangyan, a repeat winner of the title. As a traditional foreign trade business, Zhangweichao Socks Firm, a 30-year-old family enterprise spanning two generations, has strengthened its risk resilience and diversified its client base by leveraging Yiwugo's digital management solutions and cost-effective e-commerce traffic, unlocking new growth opportunities amid complex global economic conditions.
Similarly, shop owners from Butterfly Fly Lace Firm, Julia's Bag, and Chengfa Tableware Firm noted that connecting with global clients via Yiwugo has become a shared habit for both buyers and sellers. The platform's strong traffic conversion and rapid new customer acquisition have prompted significant shifts in their global business strategies and production models.
Wang Xiaohong from Yiwu Aishang Daily Necessities Factory and Li Hong from Yiwu Hanbang Daily Necessities Firm added that Yiwugo attracts clients with diverse needs, driving continuous optimization of production processes and enhancing competitiveness, thereby invigorating their businesses. Bao Qiaoli of Bole Plush Pendant Toy shared that client demands for plush toy designs have grown more specific, prompting the adoption of AI design tools to expand product variety. Collaborations with design firms have also strengthened, fostering joint success in domestic and international markets while boosting market share.
Brand-building through Decades of Efforts, Diverse Ecosystems Foster Prosperity
Since its inception in 2016, the Yiwugo "Outstanding Women in Business" awards have celebrated ten years of recognizing excellence, honoring over 200 outstanding female entrepreneurs and significantly increasing the proportion of women-led businesses in the Yiwu market. In 2025, Yiwugo further upgraded its "She Power" initiative, offering female entrepreneurs cross-border training, traffic support, and supply chain resources.
"In the digital economy era, female entrepreneurs are not just "half of the pillars" of the market—they are a vital engine of global trade innovation," emphasized Wang Jianjun, General Manager of Yiwugo, in his speech. "Moving forward, we will foster a more open ecosystem and smarter tools to empower 'She Power' on the international stage."
A decade of perseverance, an unwavering mission; riding the digital wave, women are making remarkable strides. The 2025 Yiwugo Top Boss Ladies awards are not just a gathering of business elites—they are a powerful anthem of female empowerment and global integration in this era.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
2025 Yiwugo Top Boss Ladies' Party Shines Bright
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
