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The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn't found in a drawer—it's found on the road.
SINGAPORE, April 22, 2025 /PRNewswire/ -- Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.
Aptly titled The Best You, the campaign reframes travel as more than a getaway—it's a gateway to becoming the version of yourself you didn't know you were looking for. "My system for tidying took the world by storm, but things had to change as I needed to focus on my family," said Kondo. "I'm coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart," she added.
From Bucket Lists to Better Selves
According to Klook's latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They're not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.
"We've always believed experiences offer more than just activities—they're a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences," said Marcus Yong, Vice President, Global Marketing at Klook.
Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.
Here's To Manifesting The Best Version of Yourself
Whether it's finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.
To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz—part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.
Walk in Marie Kondo's Footsteps in Japan
And if Japan is on your list, you can even follow in Marie Kondo's footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.
Ready to find the best you? Take the quiz and start your journey today at ExperienceTheBestYou.com
Get inspired: watch The Best You short film now.
Take the leap, go beyond the ordinary, and discover The Best You with Klook at ExperienceTheBestYou.com
About Klook
Klook is a leading platform for experiences and travel services in Asia. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,700 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.
For media enquiries, please contact:
press@klook.com
The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn't found in a drawer—it's found on the road.
SINGAPORE, April 22, 2025 /PRNewswire/ -- Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.
Aptly titled The Best You, the campaign reframes travel as more than a getaway—it's a gateway to becoming the version of yourself you didn't know you were looking for. "My system for tidying took the world by storm, but things had to change as I needed to focus on my family," said Kondo. "I'm coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart," she added.
From Bucket Lists to Better Selves
According to Klook's latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They're not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.
"We've always believed experiences offer more than just activities—they're a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences," said Marcus Yong, Vice President, Global Marketing at Klook.
Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.
Here's To Manifesting The Best Version of Yourself
Whether it's finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.
To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz—part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.
Walk in Marie Kondo's Footsteps in Japan
And if Japan is on your list, you can even follow in Marie Kondo's footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.
Ready to find the best you? Take the quiz and start your journey today at ExperienceTheBestYou.com
Get inspired: watch The Best You short film now.
Take the leap, go beyond the ordinary, and discover The Best You with Klook at ExperienceTheBestYou.com
About Klook
Klook is a leading platform for experiences and travel services in Asia. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,700 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.
For media enquiries, please contact:
press@klook.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Marie Kondo Uncovers New Joy Through Travel with Klook
SHENZHEN, China, Jan. 12, 2026 /PRNewswire/ -- Yaber, a globally recognized home tech brand, today announced its expansion into the smart cleaning category. As part of its broader brand development strategy, Yaber continues to evolve its multi-category portfolio under a unified brand architecture that includes its established entertainment line, Yaber Projector, and its newly introduced home appliance line, Yaber Home.
The company revealed plans to launch its first smart cleaning product line under Yaber Home in Q1 2026, introducing two cordless vacuum cleaners and marking a key step in Yaber's expansion into diversified smart home scenarios beyond home entertainment.
The upcoming lineup will include the L10 Entry-Level Cordless Handheld Vacuum Cleaner and the P20 High-Value Cordless Vacuum Cleaner. With clearly differentiated positioning, the two models are designed to address a wide range of household cleaning needs—from lightweight daily maintenance to high-frequency family use—reflecting Yaber's strategic move into everyday living environments.
According to Yaber, the L10 emphasizes lightweight design and ease of use, targeting first-time cordless vacuum users and consumers seeking a simple, reliable cleaning solution. The P20, positioned around strong value, is engineered to balance performance, battery life, and practical functionality, meeting the needs of families that prioritize efficiency and affordability. Together, the two products form the foundation of the Yaber Home smart cleaning portfolio.
Since its founding, Yaber has built strong global brand recognition through Yaber Projector, delivering cost-effective and dependable entertainment projectors to users in more than 120 countries and regions worldwide. Building on its experience in product design, technology integration, and user-centric development, Yaber is now extending its capabilities into high-frequency home appliance categories through Yaber Home, with a focus on practical innovation and everyday usability.
Yaber stated that the launch of its smart cleaning line represents an important milestone in the brand's long-term growth. Looking ahead, the company plans to continue expanding both Yaber Projector and Yaber Home around core household use cases, accelerating its evolution into a multi-category, full-scenario smart living brand.
About Yaber
Founded in 2018, Yaber pioneered the entertainment projector category and has since delivered immersive audiovisual experiences to users in over 120 countries and regions worldwide. Under its unified brand structure, Yaber operates across multiple product categories, including Yaber Projector for home entertainment and Yaber Home for smart household appliances. Committed to innovation, performance, and user-centric design, Yaber has received multiple international accolades, including the Red Dot Award, IDEA Award, VGP Award, and CES Innovation Award. Today, Yaber continues to expand its product ecosystem to enhance everyday living through smart technology.
For more information, please visit official Yaber website or follow Yaber on Facebook.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Yaber Expands into Smart Cleaning Category with Launch of Two Cordless Vacuum Cleaners
