SHANGHAI, April 23, 2025 /PRNewswire/ -- Geely Auto showcased its commitment to safety innovation and technological advancements with a series of new announcements at Auto Shanghai 2025, including the launch of a new self-developed and self-produced battery brand – the Geely Golden Short Blade Battery, and the world's largest standalone safety laboratory – the Geely Global Safety Center, as well as the unveiling of its technology-focused, robust SUV prototype – the Geely Galaxy Cruiser.
The company introduced the Galaxy Cruiser, a tech-focused SUV prototype powered by cutting-edge "full-domain AI" technology. This vehicle can seamlessly switch between pure electric, hybrid, and extended-range modes, adapting to various terrains and driving conditions in real time. It also features an AI-driven four-wheel-drive system, enabling exceptional performance in both urban and off-road environments.
The Galaxy Cruiser emphasizes safety with five innovative features: no loss of control, no self-ignition, no loss of connectivity, no collisions, and no sinking. It is equipped with a "full-power" AI digital chassis, allowing unique capabilities such as crab walking, on-the-spot turning, and even autonomous drifting. The vehicle also features Geely's new Golden Short Blade Battery, which uses patented bulletproof materials to prevent deformation, fire, or explosion. Additionally, the SUV includes advanced satellite connectivity and an industry-first "vehicle-mounted sonar and water radar," enabling it to float on water for up to two hours at a speed of over 8.5 km/h.
Geely also announced the establishment of JiYaoTongXing, a new battery industrial group focused on advancing battery safety, energy density, and charging speed under the "Golden Short Blade Battery" brand. Furthermore, the company will open the Geely Global Safety Center, a state-of-the-art facility accessible to the entire automotive industry, to promote collaboration and progress in automotive safety. Geely is also sharing its patent for a battery pack bottom impact testing device to support the adoption of critical EV safety standards.
With these innovations, Geely Auto reaffirmed its commitment to prioritizing safety, accessibility, and sustainability while advancing intelligent mobility solutions. By integrating AI with cutting-edge safety features, Geely is paving the way for a safer, greener, and smarter future in the automotive industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"AI for All, All for Safety", Geely Auto Unveils Groundbreaking Innovations for Tech and Safety at Auto Shanghai 2025
Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com and at select flagship stores and retail partners worldwide.
"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.
The Collection
'HAVE AS MUCH FUN AS POSSIBLE'
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
Ridden by: Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Ridden by: Kaishu Hirano (Japan).
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).
Supporting the Riders, Celebrating the Community
Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3rd on Burton.com and at select Burton flagship stores and retail partners.
Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax
