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Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

Business

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor
Business

Business

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

2025-04-24 08:00 Last Updated At:08:15

LUXEMBOURG, April 24, 2025 /PRNewswire/ -- Decentralized Biotechnology Intelligence Holding Group Inc. (dBio), a leading innovator in sports and health tech, delivering advanced wearable AIoT solutions that seamlessly merge athletic performance monitoring with real-time health insights, is pleased to announce Hubertus "Bert" Hoyt as its newest Board Advisor.

Bert is a renowned sports industry expert with over 32 years of experience. His extensive background working with some of the world's most iconic sports brands and elite athletes will bring invaluable strategic insights to dBio's Board, supporting its mission to revolutionize personalized healthcare and fitness technologies worldwide.

dBio: Leading the Future of Health and Exercise Management

Dedicated to empowering individuals to better understand their bodies, dBio helps users optimize training, accelerate recovery, and reduce injury risk through personalized, data-driven feedback.

At the core of dBio's platform are its proprietary technologies: gMOTCloud, the original AI-powered kinesiology wearable capturing detailed motion and gait metrics, and StethoCloud, a lightweight wearable stethoscope enabling continuous heart and respiratory monitoring with AI-enhanced noise reduction. Collectively, these devices offer cloud-based analytics and virtual coaching support for healthier, safer, and more effective performance in exercise.

With more than 75 registered patents and a fully self-developed ecosystem spanning AI modeling, hardware, software, and app development, dBio delivers a comprehensive solution for performance optimization and health management, suitable for elite athletes to fitness enthusiasts, and across applications in telemedicine, rehabilitation, and elder care. Further, dBio's technology is supported by strategic partnerships with leaders across the medical, academic, and athletic sectors. As dBio continues to expand its global footprint, it aims to redefine the future of personalized health and performance technology.

Hubertus "Bert" Hoyt: A Proven Innovator in Global Brand Building

Bert began his career in 1989 at Puma, where he rose through the ranks from product management to business leadership for the brand. He eventually served as General Manager of Puma International, playing a key role in driving the company's exceptional growth between 1992 and 1998.

In 1998, Bert joined Nike, where he spent 22 years as a senior executive. His leadership roles spanned brand management, business unit general management, and global category management, culminating in nine years as Vice President & General Manager of Nike Western Europe and EMEA. Bert was instrumental in transforming Nike Germany, Global Football, and Western Europe, ultimately leading Nike EMEA to market leadership.

He is particularly known for his deep understanding of consumer needs and his ability to align teams to a clear and compelling consumer vision. Bert's unwavering focus on serving athletes with the best products and brand experiences helped Nike Western Europe grow from US$3 billion to US$7 billion, with EMEA reaching over US$10 billion in revenue and achieving a 24% EBIT.

Since his retirement from Nike in early 2021, Bert has served as a non-executive Director at JD Sports PLC, Crius Bidco Limited (owner of Zelus Sport Limited, a Nike licensee), Mast-Jaegermeister SE, and Cosnova GmbH (Beauty & Makeup). In addition to his impressive corporate career, Bert is a former ATP tennis professional, competing from 1977 to 1984.

"During my personal and business life I have been involved in helping athletes improve their performance and overall well-being. That's why I decided to join dBio as an Advisor, as I believe their innovations will provide that next chapter for athlete performance and provide sports enthusiasts the precise data to improve and help them manage their overall well-being."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech as Board Advisor

SINGAPORE, June 9, 2026 /PRNewswire/ -- Citibank Singapore and Porsche Singapore have announced a new partnership designed to offer exclusive benefits to the bank's high-net-worth clients in Singapore. The collaboration marks a significant milestone as Citi becomes Porsche Singapore's first banking partner to offer experiential Porsche moments, bringing together two iconic brands known for their commitment to quality, innovation, and a premium client experience.

The partnership will provide Citibank Singapore's Citigold Private Client customers with exclusive Porsche experiences to celebrate their birthdays:

  • A Full-Day Porsche Experience: Clients can enjoy a one-day unsupervised test drive in a Porsche model of their choice. The experience is enhanced with Porsche's signature delivery service, including a full vehicle handover and orientation in Porsche's exclusive delivery bays.
  • An Extended Accompanied Test Drive: This curated experience begins with a light breakfast at Porsche Studio Singapore, featuring treats from Café Carrera. Following this, clients will embark on a guided 60 to 90-minute test drive accompanied by a Porsche product specialist.

"We are thrilled to partner with Porsche, a brand that deeply resonates with our clients' aspirations," said Yeo Wenxian, Head of Wealth for Asia South at Citi and CEO of Citibank Singapore. "At Citi, we are privileged to serve some of the most successful individuals and families in Asia, whose definition of wealth is increasingly defined by the richness of life's experiences, not just financial returns. Porsche's legacy of performance and innovation mirrors our own commitment to providing exceptional financial guidance and opportunities. Through this partnership, we move beyond the expected to create something truly distinctive, curating a suite of exclusive privileges and experiences to help our clients build a legacy of moments that matter and creating lasting memories with those they love."

"This partnership with Citibank reflects our shared commitment to delivering meaningful, experience-led engagements for a new generation of discerning clients," said Andre Brand, General Manager of Porsche Singapore. "At Porsche, we believe the essence of our brand is best understood from behind the wheel, and together with Citi, we are excited to introduce highly personal opportunities for Citigold Private Client customers to connect with our sports cars in an authentic and memorable way. This is a natural partnership built on a mutual focus on performance, precision, trust and exceptional quality at every touchpoint."

About Citi

Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi 

SINGAPORE, June 9, 2026 /PRNewswire/ -- Citibank Singapore and Porsche Singapore have announced a new partnership designed to offer exclusive benefits to the bank's high-net-worth clients in Singapore. The collaboration marks a significant milestone as Citi becomes Porsche Singapore's first banking partner to offer experiential Porsche moments, bringing together two iconic brands known for their commitment to quality, innovation, and a premium client experience.

The partnership will provide Citibank Singapore's Citigold Private Client customers with exclusive Porsche experiences to celebrate their birthdays:

  • A Full-Day Porsche Experience: Clients can enjoy a one-day unsupervised test drive in a Porsche model of their choice. The experience is enhanced with Porsche's signature delivery service, including a full vehicle handover and orientation in Porsche's exclusive delivery bays.
  • An Extended Accompanied Test Drive: This curated experience begins with a light breakfast at Porsche Studio Singapore, featuring treats from Café Carrera. Following this, clients will embark on a guided 60 to 90-minute test drive accompanied by a Porsche product specialist.

"We are thrilled to partner with Porsche, a brand that deeply resonates with our clients' aspirations," said Yeo Wenxian, Head of Wealth for Asia South at Citi and CEO of Citibank Singapore. "At Citi, we are privileged to serve some of the most successful individuals and families in Asia, whose definition of wealth is increasingly defined by the richness of life's experiences, not just financial returns. Porsche's legacy of performance and innovation mirrors our own commitment to providing exceptional financial guidance and opportunities. Through this partnership, we move beyond the expected to create something truly distinctive, curating a suite of exclusive privileges and experiences to help our clients build a legacy of moments that matter and creating lasting memories with those they love."

"This partnership with Citibank reflects our shared commitment to delivering meaningful, experience-led engagements for a new generation of discerning clients," said Andre Brand, General Manager of Porsche Singapore. "At Porsche, we believe the essence of our brand is best understood from behind the wheel, and together with Citi, we are excited to introduce highly personal opportunities for Citigold Private Client customers to connect with our sports cars in an authentic and memorable way. This is a natural partnership built on a mutual focus on performance, precision, trust and exceptional quality at every touchpoint."

About Citi

Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Citi and Porsche Unveil Exclusive Partnership for High-Net-Worth Clients in Singapore

Citi and Porsche Unveil Exclusive Partnership for High-Net-Worth Clients in Singapore

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