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Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

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Expedia Group Expands Presence in the Middle East Through New Travel Partnerships
News

News

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

2025-04-24 14:02 Last Updated At:14:21

SEATTLE--(BUSINESS WIRE)--Apr 24, 2025--

Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional markets in the Middle East, spanning advertising, technology and supply partnerships, alongside the launch of its travel agent program, Expedia Travel Agent Affiliate Program (TAAP), part of the company’s B2B network, into the United Arab Emirates (UAE). The partnerships underscore the company’s commitment to empowering Middle Eastern partners with access to its global traveler audience, increasing their visibility, and driving incremental revenue growth.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250423970229/en/

Expanding the Travel Agent Footprint in the UAE

Expedia TAAP – part of the company’s B2B network, Private Label Solutions – is launching in the UAE, unlocking its intuitive booking platform for travel agents in the Middle East region to meet the rising demand in the region.

Expedia TAAP empowers travel agents to boost their earnings with access to its vast travel inventory and a seamless booking experience. Travel agents earn commission on total booking value and grow their business with user friendly tools, marketing materials, and more.

Other areas of Expedia Group's B2B network have operated in the Middle East for more than 10 years with key partnerships including Rezlive, Halalbooking and Blackrock Technologies.

Advertising the Middle East to a Global Audience

Expedia Group Media Solutions, the world’s travel media network, provides travel partners, brands and Destination Marketing Organizations (DMOs) with targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products. For partners in the Middle East, the media network offers a powerful platform to connect with travelers through compelling content wherever they plan and book their journeys. With industry-leading measurement and reporting tools, advertisers can optimize campaigns and maximize impact. New partnerships include:

Giving Partners More Control Through Travel Technology

Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling its Middle Eastern partners to capture more market share and gain visibility to Expedia Group’s global traveler base:

“We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions. "By combining innovative technology solutions, an expanding travel agent network, and impactful advertising partnerships, we’re helping travel partners in the region extend their reach, enhance the traveler experience, and showcase their destinations to a global audience. We’re proud to support our partners in driving growth and delivering meaningful results in this important region.”

Expedia Group also continues to invest in the traveler experience in the region, now offering packages (flight + hotel) on the Expedia UAE and Saudi Arabia points of sale to help travelers enjoy the best traveler experience and also save both time and money.

Expedia’s proprietary flight price tracking tool is also now available on the Expedia app. Taking the guess work out of deciding when to book, the feature notifies travelers when flight prices change and uses data to help travelers decide when to book. Additionally, an Arabic-language version of the UAE and Saudi Arabia sites will soon be available to enhance the traveler booking experience.

Learn more about partnering with Expedia Group here.

About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections. They provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.

The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.

© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.

For more information, visitwww.expediagroup.com.

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Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

WASHINGTON (AP) — The Army's commander of its forces in Europe and Africa — who was famously the last American soldier to leave Afghanistan in 2021 — is unexpectedly stepping down from his post after just 18 months in the job, the Army confirmed late Tuesday.

Gen. Christopher Donahue, commanding general of U.S. Army Europe and Africa and commander of NATO’s Allied Land Command, will relinquish his command on July 2, according to an Army statement provided to The Associated Press. He is the latest in a line of nearly two dozen top military leaders to either retire or depart their jobs early under the leadership of Defense Secretary Pete Hegseth, who has undertaken an effort to thin the ranks of the military’s top brass with the mantra “less generals, more GIs.”

Donahue's deputy, Maj. Gen. Christopher Norrie, will perform his duties in the meantime, the statement added.

A West Point graduate and a career special operations commander, Donahue commanded Delta Force units in Iraq and Afghanistan before leading the 82nd Airborne division from July 2020 to March 2022.

It was during that period that he was brought in to restore security at Hamid Karzai International Airport during the chaotic U.S. withdrawal from the country in 2021. On Aug. 30, 2021, Donahue became the last U.S. soldier to depart the country after nearly 20 years of war sparked by the attacks of Sept. 11, 2001. The moment was documented in an iconic photo taken through night vision goggles that showed the general boarding the last C-17 cargo plane to depart the country.

Hegseth and President Donald Trump had made the chaotic withdrawal from Afghanistan — an operation that was set in motion by a treaty negotiated with the Taliban by the Trump administration in its first term — a regular political punching bag and the subject of a new Pentagon review.

Last May, Hegseth ordered the new examination of the withdrawal despite there having already been multiple reviews of the operation by the Pentagon, U.S. Central Command, the State Department and Congress, which have involved hundreds of interviews and studies of videos, photographs and other footage and data. It’s unclear what specific new information the new review is seeking.

Donahue’s leadership during the evacuation had nonetheless drawn bipartisan praise. Within the Army, he was widely seen as a top officer who could have led the service or been chosen to be chairman of the Joint Chiefs of Staff.

An Army official who spoke on condition of anonymity in order to talk about sensitive discussions told The Associated Press that Donahue’s departure comes as the Army is discussing downgrading U.S. Army Europe and Africa from four-star to a three-star command.

This move would come as Hegseth has been criticizing European allies.

Last week, Hegseth told NATO allies he would be conducting a six-month Pentagon review of American forces in Europe that is “designed to ensure that NATO is moving fast and irreversibly toward Europe leading, stepping up to take primary responsibility for the defense of Europe.”

“It’s a review that some countries will fail and others will pass with flying colors,” he added.

The Pentagon did not immediately comment on the news of Donahue's departure, which was first reported by The Atlantic.

The Pentagon is pictured in Washington, Thursday, June 11, 2026. (AP Photo/Julia Demaree Nikhinson)

The Pentagon is pictured in Washington, Thursday, June 11, 2026. (AP Photo/Julia Demaree Nikhinson)

FILE - U.S. Army General Christopher Donahue, left, commanding general of the 82nd Airborne Division, and Polish General Wojciech Marchwica speak to journalists after unloading vehicles from a transport plane arriving from Fort Bragg at the Rzeszow-Jasionka airport in southeastern Poland, on Feb. 6, 2022. (AP Photo, File)

FILE - U.S. Army General Christopher Donahue, left, commanding general of the 82nd Airborne Division, and Polish General Wojciech Marchwica speak to journalists after unloading vehicles from a transport plane arriving from Fort Bragg at the Rzeszow-Jasionka airport in southeastern Poland, on Feb. 6, 2022. (AP Photo, File)

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