Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

SEATTLE--(BUSINESS WIRE)--Apr 24, 2025--

Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional markets in the Middle East, spanning advertising, technology and supply partnerships, alongside the launch of its travel agent program, Expedia Travel Agent Affiliate Program (TAAP), part of the company’s B2B network, into the United Arab Emirates (UAE). The partnerships underscore the company’s commitment to empowering Middle Eastern partners with access to its global traveler audience, increasing their visibility, and driving incremental revenue growth.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250423970229/en/

Expanding the Travel Agent Footprint in the UAE

Expedia TAAP – part of the company’s B2B network, Private Label Solutions – is launching in the UAE, unlocking its intuitive booking platform for travel agents in the Middle East region to meet the rising demand in the region.

Expedia TAAP empowers travel agents to boost their earnings with access to its vast travel inventory and a seamless booking experience. Travel agents earn commission on total booking value and grow their business with user friendly tools, marketing materials, and more.

Other areas of Expedia Group's B2B network have operated in the Middle East for more than 10 years with key partnerships including Rezlive, Halalbooking and Blackrock Technologies.

Advertising the Middle East to a Global Audience

Expedia Group Media Solutions, the world’s travel media network, provides travel partners, brands and Destination Marketing Organizations (DMOs) with targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products. For partners in the Middle East, the media network offers a powerful platform to connect with travelers through compelling content wherever they plan and book their journeys. With industry-leading measurement and reporting tools, advertisers can optimize campaigns and maximize impact. New partnerships include:

Giving Partners More Control Through Travel Technology

Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling its Middle Eastern partners to capture more market share and gain visibility to Expedia Group’s global traveler base:

“We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions. "By combining innovative technology solutions, an expanding travel agent network, and impactful advertising partnerships, we’re helping travel partners in the region extend their reach, enhance the traveler experience, and showcase their destinations to a global audience. We’re proud to support our partners in driving growth and delivering meaningful results in this important region.”

Expedia Group also continues to invest in the traveler experience in the region, now offering packages (flight + hotel) on the Expedia UAE and Saudi Arabia points of sale to help travelers enjoy the best traveler experience and also save both time and money.

Expedia’s proprietary flight price tracking tool is also now available on the Expedia app. Taking the guess work out of deciding when to book, the feature notifies travelers when flight prices change and uses data to help travelers decide when to book. Additionally, an Arabic-language version of the UAE and Saudi Arabia sites will soon be available to enhance the traveler booking experience.

Learn more about partnering with Expedia Group here.

About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections. They provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.

The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.

© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.

For more information, visitwww.expediagroup.com.

Follow Expedia Group onFacebook,Instagram,XandLinkedIn.

Follow Expedia onFacebook,Instagram,TikTok,Pinterest,XandYouTube.

Follow Vrbo onFacebook,Instagram,TikTok,Pinterest, andX.

Follow Hotels.com onInstagram,TikTok,FacebookandX.

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

As the war in the Middle East intensifies, U.S. President Donald Trump said that the U.S. has “the capability to go far longer" than its projected four-to-five-week time frame for its military operations against Iran.

Across Tehran, the sound of explosions rang out through the night and into the early morning hours Tuesday, as the U.S. and Israel have continued to pound Iran since killing its Supreme Leader Ayatollah Ali Khamenei on Saturday.

Tehran and its allies have hit back against Israel, neighboring Gulf states, and targets critical to the world’s production of oil and natural gas.

The intensity of the attacks and the lack of any apparent exit plan set the stage for a prolonged conflict with far-reaching consequences. Israel and the U.S. have given conflicting answers about what exactly the war’s objectives are or what the endgame might be.

Israeli Prime Minister Benjamin Netanyahu late Monday defended the decision to go to war, contending in an interview on Fox News Channel’s "Hannity" that Iran was rebuilding “new sites, new places” that would make “their ballistic missile program and their atomic bomb program immune within months,” without providing evidence.

Satellite photos analyzed by The Associated Press showed limited activity at two nuclear sites in Iran before the war, with analysts saying it was likely Tehran was trying to assess damage from American strikes in June and possibly salvage what remained there.

Here is the latest:

The U.S. State Department on Tuesday ordered the evacuation of non-emergency personnel and family in Bahrain and Jordan.

The State Department announcement online said the decision came “due to safety risks.” The department has urged Americans across the Mideast to leave over the ongoing war with Iran.

The U.S. Embassy in Saudi Arabia acknowledged coming under attack from Iranian drones Tuesday and urged Americans to avoid the diplomatic post for the time being.

The Saudi Defense Ministry earlier Tuesday said the embassy was attacked by two drones.

Across Iran’s capital, the sound of explosions rang out throughout the night into the early morning hours.

Witnesses described hearing aircraft overhead as well.

It wasn’t immediately clear what had been hit.

Iranian state television early Tuesday read a statement from the country’s paramilitary Revolutionary Guard, saying that it launched a missile and drone attack targeting an air base in Bahrain.

Israeli airstrikes hit the Lebanese capital Tuesday morning.

The Israeli military said it was targeting “Hezbollah command centers and weapons storage facilities in Beirut.”

Hezbollah also said it launched drones targeting an Israeli air base.

The Israeli military said it downed two drones.

Tokyo has told Japanese shipowners to have their ships stay away from the Persian Gulf to ensure the safety of their crew members.

Chief Cabinet Secretary Minoru Kihara told reporters Tuesday that the Transport Ministry has notified the Japanese Shipowners’ Association to do the utmost to protect crews on board the ships in the region.

Kihara said those already in the Gulf are urged to lie at anchor where it is safe to do so.

On Monday, Japan’s Foreign Minister Toshimitsu Motegi met with Iranian ambassador to Japan Peiman Seadat and conveyed Japan’s consistent stance that Iran must stop attacks on neighboring countries and other actions destabilizing the region.

Motegi also noted the importance of ensuring safety in the Strait of Hormuz, which is key to Japan’s energy security.

Iran’s top diplomat early Tuesday sought to turn the tables on the United States, describing it as entering “a war of choice on behalf of Israel.”

After Trump urged Iranians to take over their government, Foreign Minister Abbas Araghchi made the same call to Americans.

“Shedding of both American and Iranian blood is thus on Israel Firsters,” Araghchi wrote on X. “American people deserve better and should take back their country.”

This partially redacted image from video provided by U.S. Central Command shows a complex of structures in Iran being struck by missiles fired by U.S. forces on Sunday, March 1, 2026. (U.S. Central Command via AP)

President Donald Trump walks past Defense Secretary Pete Hegseth as he exist the East Room of the White House following the Medal of Honor ceremony, Monday, March 2, 2026, in Washington. (AP Photo/Mark Schiefelbein)

Rescue workers carry a dead body in a plastic bag from a building that was hit by Israeli strike, in Jnah neighborhood, south of Beirut, Lebanon, Monday, March 2, 2026. (AP Photo/Hussein Malla)

A poster of the late Supreme Leader Ayatollah Ali Khamenei, who was killed during the ongoing joint U.S.-Israeli military campaign, and the late Iranian Revolutionary founder Ayatollah Khomeini, right, lays on a motorcycle amid debris left by a strike in Tehran, Iran, Monday, March 2, 2026. (AP Photo/Vahid Salemi)

Plumes of smoke from two simultaneous strikes rise over Tehran, Iran, Monday, March 2, 2026. (AP Photo/Mohsen Ganji)