Chengdu, the capital of southwest China's Sichuan Province, keeps rolling out novelly designed giant panda toys and images while organizing cultural exchange activities worldwide to attract more fans of the cute animal and offer them a channel to learn more about China.
Cultural and creative products of giant pandas have become a thriving industry in Chengdu. The city currently has over 10,000 enterprises that use the image of a giant panda as a cultural symbol, according to the Sichuan Giant Panda National Park Cultural Creativity Innovation Alliance. Chengdu is the largest habitat for giant pandas in the world.
Last year, Chengdu Research Base of Giant Panda Breeding received over 12.2 million tourist visits, and its giant panda cultural and creative products sales exceeded 210 million yuan (about 29 million U.S. dollars).
Many of the participators in the growing market have been trying to create creative designs and products that can bring customers a whole new experience.
Fang Zixi, founder of Sichuan Hengwan Cultural Communication Company Limited, a company specializing in innovative art and cultural content, said she and her team have been striving to target young customer groups and to integrate cultural messages into product design.
"In creativity and design, we try to deliver cultural messages by incorporating elements of history, culture, and stories into physical items," said Fang.
Some cultural and creative product creators aim to help giant panda IP go overseas, and the creative team of Chen Guangyu, founder of GOGOPANDA Panda Departure, has successfully promoted their artistic giant panda statues worldwide.
Chen said his team has held over 300 activities in 60 cities worldwide, attracting more than 10 million visits.
"During the Paris 2024 Olympic Games, we held an exhibition in the city, and we invited a French artist to create this giant panda statue. We want to promote Chinese culture through the image of giant pandas and interact and communicate with other cultures around the world," said Chen.
Creative products of giant panda a thriving industry in Chengdu
Creative products of giant panda a thriving industry in Chengdu
China has always been a reliable friend to Latin American and Caribbean countries and stands ready to work with regional countries, including Brazil, to further deepen and expand overall China-Latin America cooperation, Chinese Foreign Minister Wang Yi said on Monday.
Wang, also a member of the Political Bureau of the Communist Party of China Central Committee, made the remarks during the fifth China-Brazil Foreign Ministerial-Level Comprehensive Strategic Dialogue with Brazilian Foreign Minister Mauro Vieira in Beijing.
Wang said that in recent years, under the strategic guidance of the two heads of state, China-Brazil relations have become increasingly global, strategic and far-reaching in influence.
"Practical cooperation across all fields has been steadily upgraded, and the two peoples have never been closer," he added.
Wang said the two sides should fully implement the important consensus reached by the two heads of state, continue to advance the building of a China-Brazil community with a shared future, jointly counter various external challenges, and build greater synergy for each other's modernization drives and the unity and self-improvement of Global South countries.
Noting that China appreciates the Brazilian government's long-standing commitment to the one-China principle, Wang said China supports Brazil in safeguarding its national sovereignty, upholding independence and autonomy, and achieving greater development.
The two sides should advance exchanges and cooperation in culture, education, tourism, sports, sub-national areas, youth, media and other fields, Wang said, adding that it is important to strengthen communication and coordination under multilateral mechanisms including the United Nations and BRICS, earnestly implement the four major global initiatives, and promote the development of a more just and equitable global governance system.
Vieira stated that Brazil will always adhere to the one-China principle. He said Brazil looks forward to consolidating strategic mutual trust with China, deepening practical cooperation, cementing public support for bilateral ties, and achieving common prosperity.
Noting that both Brazil and China are important forces championing multilateralism and free trade, Vieira said Brazil is ready to work with China to enhance multilateral coordination, jointly advance the reform of the global governance system, uphold the authority of the United Nations, and promote international fairness and justice.
China ready to work with Brazil to further expand overall China-Latin America cooperation: Chinese FM
China ready to work with Brazil to further expand overall China-Latin America cooperation: Chinese FM
