HUE CITY, Vietnam, April 24, 2025 /PRNewswire/ -- In a strategic collaboration, Ariyana Vi Da Joint Stock Company and Smile Living, the exclusive distributor, had officially launched Menas Zone Vy Da on March 29, 2025, a one-of-a-kind urban living development located at 98 Pham Van Dong Street in the culturally rich city of Hue. This visionary project marks a milestone in the transformation of Hue's urban landscape, seamlessly merging timeless heritage with modern living. Positioned as a new icon of cultural-commercial integration, Menas Zone Vy Da sets a new benchmark for premium real estate in Vietnam.
Strategically Located in Hu e 's Cultural Heartbeat
Ideally situated in the Vy Da Ward, the project occupies a prized corner with three major road frontages—Pham Van Dong Boulevard, Lam Hoang Street, and Han Mac Tu Street. The location ensures residents are within a five-minute radius of major landmarks including Trang Tien Bridge, Dong Ba Market, and the iconic Imperial Citadel. Easy access to National Highway 49 also links residents to Thuan An Beach, amplifying the area's tourism and investment potential.
Menas Zone Vy Da is the result of a world-class design collaboration between Aedas Singapore (master planning), Belt Collins Hong Kong (landscape), and SLA (lighting). This prestigious alliance earned the project the "Best Urban Housing Architectural Design" at the PropertyGuru Vietnam Property Awards.
The development offers two primary residential-commercial formats tailored to both homeowners and investors:
- Commercial Shophouses (33 units): Multi-functional spaces ideal for restaurants, cafés, boutiques, and professional offices.
- Shop Villas (13 units): Four-story "dual-purpose" villas with commercial space on the lower levels and luxury living quarters and rooftop entertainment above.
This blend of functionality and design positions Menas Zone Vy Da as a future-forward real estate model.
At the core of Menas Zone Vy Da is its commitment to cultural celebration and artistic expression. Anchored by a dynamic Festival Mall, the project will host an array of community events, live performances, and art showcases, making it a lively destination for residents and tourists alike.
Signature Events Include:
- Rock Show "Hon Viet" on April 30 – a grand musical celebration of Vietnam's reunification anniversary
- Vietnamese Chess Festival – honoring traditional games
- "Y Quan Bach Pho" Costume Show – reviving classic Vietnamese attire
- "THE AO DAI – The Silk Legend" – a spectacular live visual performance celebrating national identity
Additionally, the innovative series "A Thousand Years of Storytelling" will bring live cultural storytelling to life across cities, curated by different artists in a format that is unscripted, unreplicated, and deeply personal evoking the soul of Hue in every performance.
Menas Zone Vy Da is more than a real estate development-it's a transformative vision for Hue's future as a vibrant, globally connected, yet culturally rooted urban center. By blending heritage and innovation, the project embodies the city's evolving identity while honoring its rich past.
FOR MORE INFORMATION
Contact:
Public Relations Department
Ariyana Vi Da Joint Stock Company
Hotline: (+84) 1800 6799
Website: www.menaszone.vn
Facebook: Menas Zone Vỹ Dạ
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Menas Zone Vy Da Unveils Vietnam's First Heritage-Inspired Urban Oasis in Hue
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
