SHANGHAI, April 25, 2025 /PRNewswire/ -- On April 23, SERES made a major announcement at Auto Shanghai with the debut of the Intelligent Safety ecosystem. Pioneering a new approach by defining safety through real-world scenarios, SERES sets a new benchmark for intelligent safety in the automotive industry.
Pioneering Scenario-Based Safety with Industry-Leading Coverage Across Four Core Domains
As the automotive industry advances through intelligent connectivity, electrification, and shared mobility, vehicle safety is undergoing a paradigm shift—from passive safety to "passive + active safety", and now toward all-dimensional protection. Pioneering the industry's first scenario-defined safety philosophy, SERES has developed an intelligent safety ecosystem encompassing four core pillars: life protection, vehicle body protection, health care, and privacy protection.
Life Protection: SERES developed the industry's first 720° protection architecture and introduced the mass-produced and world's largest aluminum alloy integrated rear body, now featured in the AITO M9. Additionally, SERES is the first to develop a magnesium alloy version for production use. Moving forward, all AITO models will adopt this integrated casting technology. SERES also leads with a battery protection system and a 24/7 cloud-based battery safety monitoring, delivering comprehensive personal safety.
Vehicle Body Protection: SERES continuously enhances active safety performance through continuously training the perception system. The comprehensive collision prevention capabilities - including frontal, lateral, and rear impact protection - have been significantly upgraded across all dimensions.
Health Care: SERES employs healthy material technologies to create a five-sense wellness cabin featuring fresh air, baby-safe surfaces, eye comfort, harmonious quietness, and low electromagnetic interference—ensuring a healthy environment for all passengers.
Privacy Protection: As vehicle intelligence advances, data and network security and privacy protection become ever more critical. SERES has built a multi-layered security architecture encompassing cloud, transmission, vehicle, and chip, providing full lifecycle data protection for users and their vehicles.
Building a Safety Assurance Framework, Co-Creating a Security Ecosystem
SERES has developed a holistic safety assurance framework that integrates R&D, testing, intelligent manufacturing, quality control, supply chain among others. This systematically ensures all-round protection for passengers, vehicles, and personal belongings. In R&D, SERES has logged over 11 million kilometers of testing across more than 1,300 scenarios, significantly shortening development cycles and enhancing product quality.
On the manufacturing side, SERES employs 10,000-ton level die-casting and achieves 100% automated welding and chassis bolt assembly. Supported by an industry-leading intelligent testing and quality assurance system, the company leverages automation, big data, and full-scenario validation to guarantee vehicle safety.
Globally Recognized Excellence and Expanding International Partnerships
Since the beginning of this year, the AITO 9 and AITO 5 have undergone upgrades, while the AITO 7 has introduced a new color option. With the latest addition of the AITO 8, AITO has now formed four-model lineup, catering to users' diverse mobility needs. As of April 20, AITO users have collectively driven over 12.4 billion kilometers in intelligent range-extended electric vehicles.
Since its debut at the Paris Motor Show 2024, AITO's innovation has captured global attention. At Auto Shanghai this year, international delegations visited AITO's booth to witness the launch of its Intelligent Safety ecosystem and experience the future of smart mobility. Distributors from the UAE, Bahrain, Azerbaijan, Armenia, and Mongolia signed partnerships with SERES, joining the AITO family. Moving forward, AITO will collaborate with more global partners to redefine luxury.
Firmly upholding the philosophy that "Safety is the greatest luxury," SERES is redefining the standards of luxury mobility in the new era and delivering an intelligent, secure travel experience that exceeds user expectations.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SERES Debuts Intelligent Safety at Auto Shanghai 2025, Setting Industry Standard and Capturing Global Spotlight
SERES Debuts Intelligent Safety at Auto Shanghai 2025, Setting Industry Standard and Capturing Global Spotlight
SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.
Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%
The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.
Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.
BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity
As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.
In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.
In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.
Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development
Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.
Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.
In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.
The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.
"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons
