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CEO of Chinese EV maker NIO shares company strategy at Shanghai Auto Show

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CEO of Chinese EV maker NIO shares company strategy at Shanghai Auto Show

2025-04-28 22:59 Last Updated At:04-29 01:17

NIO, the Chinese electric vehicle (EV) maker known for its premium models and innovative battery-swapping technology, is facing significant challenges as it navigates a competitive market, according to company founder and CEO Li Bin, who shared plans on the sidelines of this year's Shanghai Auto Show to push through these challenges and achieve its goals.

The 21st Shanghai International Automobile Industry Exhibition, also known as Auto Shanghai 2025, is currently in full swing. The event started on April 23 and will conclude on May 2.

At the show, Li said the brand still has a bright future, with strong investment in its products and operations. He said that 2025 is nonetheless a critical year for NIO, with the implementation of new technology, new product launches, and a major expansion of infrastructure.

"Look at our highly competitive products. We've invested heavily in research and development in past years. This year, these investments will turn into real product strength. We are launching nine new models this year. Our battery-swap stations have grown into a huge network, and its network effect is getting stronger and stronger. This year, we aim to cover every county in 27 provincial regions with swap stations," he said.

Li also said that the company will enter a major new product cycle starting in Q2 this year.

"Our Q1 sales grew 40 percent compared to the same period of last year. Of course, deliveries of our most premium ET9 model only started at the end of March. From Q2, we'll enter a major new product cycle. In the auto industry, growth relies heavily on new product launches. That's why we're very confident in the second half of the year," said Li.

Reflecting on comments he made two years ago at the Shanghai Auto Show that the next two to three years would be crucial for auto industry transformation, Li acknowledged the rapid transformation of the auto industry.

"Many companies are launching new products, whether in intelligence, electrification, or entire vehicles. Smart and electric technologies have completely reshaped the industry. It really is a dramatic transformation. Of course, in the next two to three years, how we continue to compete and stay in the 'finals' is a question not just for NIO, but for every car company," he said.

CEO of Chinese EV maker NIO shares company strategy at Shanghai Auto Show

CEO of Chinese EV maker NIO shares company strategy at Shanghai Auto Show

Khaled El-Enany, director-general of the United Nations Educational, Scientific and Cultural Organization (UNESCO), has spoke highly of China's support for multilateralism, intercultural dialogue and global cooperation, while expressing readiness to deepen UNESCO's partnership with China in areas including digital education and peace building.

El-Enany visited China's Hangzhou, Beijing and Shanghai from May 11 to 14, his fourth time in the country and first time as the UNESCO director-general.

In an interview with the China Media Group (CMG), El-Enany spoke positively about his meeting with Chinese President Xi Jinping in Beijing on May 12, saying their discussions focused on people, intercultural dialogue, the Global South and multilateralism.

"There were the focus of our exchange -- people. We are here to serve people. Peace in the minds of women and men. Intercultural dialogue [was another topic]. We have to learn from each other and to learn, we have to dialogue. We have to listen to each other, to know each other, to accept each other, and this is the spirit of UNESCO. [We also talked about] Global South. How we can support the Global South, how can reduce the divides between people. And multilateralism that we must defend," El-Enany said.

The UNESCO chief also highlighted digital education as a key for future cooperation between China and the organization.

"[We also talked about] some fields of new partnership, mainly on the field of digital education. This is very important part because while many parts of the world are really doing an exceptional advancement in the AI use, other are still behind," said El-Enany.

Speaking about his impression of Xi, El-Enany described the meeting as warm and sincere, saying he gained a deeper understanding of the Chinese president beyond his role as a political leader.

"I knew the politician, the great leader he is. But yesterday I discovered the human being behind. It was a very warm meeting. It was a very sincere exchange. I saw that he was speaking from his heart. It's a pure conviction that we need to dialogue, that we need to learn from each other. He was very keen to defend the multilateralism. He expressed clearly his support to UNESCO, to UNESCO's mandate in peace building and to bring people together. It was a very warm meeting. I learned a lot and I'm very determined to enhance now our partnership with China based on what was discussed with his excellence, Mr. President," said the UNESCO chief.

UNESCO chief praises China's support for multilateralism, intercultural dialogue, global cooperation

UNESCO chief praises China's support for multilateralism, intercultural dialogue, global cooperation

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