LONDON--(BUSINESS WIRE)--Apr 29, 2025--
UK electricals retailer AO has achieved 16% annual cost savings and reduced road incidents across its 1,000+ fleet of commercial vehicles by implementing advanced AI and fleet management solutions from Samsara, the pioneer of the Connected Operations ® Platform.
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AO has more than 1,000 commercial vehicles equipped with Samsara’s advanced telematics technology and AI dash cams, with visibility of the entire fleet provided through Samsara’s Connected Operations Platform.
By making Samsara’s platform central to its fleet operation, AO has increased operational efficiency, saving time, reducing costs and making work better for its drivers:
Shaun Carter, Regional Manager at AO, comments: “Samsara is central to our operations—saving us time, helping us keep costs down, and making life easier for our drivers. We’ve got a single source of truth to monitor driver performance, track our fleet of vehicles, and provide training to the drivers that need it most.”
The Samsara technology has had a particularly positive impact on driver performance and attitudes to safer driving. Through Samsara In-Cab Alerts and AI dash cams, drivers are warned about any risky behaviour in real time and data is used to provide targeted coaching to its drivers. The introduction of a Driver Safety Score has driven competition between the drivers to enhance their road performance — raising safety standards across the business.
Carter explains: “The safety score is now a hugely important KPI as it demonstrates the work we've done and encourages drivers to compete amongst each other — and by proving that score we receive a discount on insurance premiums too. It’s about much more than cost savings though. Safer drivers means fewer accidents, more reliable deliveries, and, ultimately, happier customers.”
Philip van der Wilt, SVP and GM EMEA at Samsara, comments: “Connecting physical operations can have a transformative impact, as AO is demonstrating through improved efficiency, vehicle performance and road safety. By empowering businesses with full visibility and management of their fleet, Samsara is playing a pivotal role in enhancing the driver experience and the service they deliver to customers.”
Supporting Resources
About Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations ® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.
AO Delivers Multi-Million Pound Savings Across its Fleet Operations with Samsara
LONDON--(BUSINESS WIRE)--May 13, 2025--
Storfund has announced a new partnership that will enable businesses to use the fintech’s cash flow solution on the 400+ marketplaces powered by Mirakl, the leading provider of ecommerce software solutions.
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The solution, called Daily Advance, is the first financing product to be embedded on Mirakl Connect. Designed to eliminate the standard delay of 25 days between sale and payout, Daily Advance will see Storfund pay businesses as soon as they ship their goods, improving their cash flow and supporting their growth. The service will be available on marketplaces globally including Macy’s, Nordstrom, Best Buy, B&Q, Decathlon and Carrefour.
The deal comes a few months after Storfund’s launch on TikTok Shop, a partnership which has already seen Storfund finance tens of millions in sales to US sellers. The new partnership with Mirakl will see Storfund offer financing for the $11.2 billion in sales which flow through its platform globally.
The idea for Storfund came from the insight that although ecommerce revenue was growing exponentially, cash flow wasn’t keeping pace: marketplaces need to delay payouts to facilitate refunds, but this can hold back seller growth as it leaves them without funds to restock. Six years on, Storfund is the only provider of Daily Advance to have cracked the complexity of ecommerce cash flow on a global scale, first developing the tech to integrate with marketplaces directly, and now creating an embedded solution which can be deployed on any platform in the ecommerce ecosystem.
A pioneer of ecommerce technology, Mirakl enables B2B and B2C retailers to expand their offering by adding a marketplace of third-party businesses to their website and app. Connect complements this by offering these same businesses a single platform to access the marketplaces. As a leading global platform for channel management, Mirakl Connect utilizes OpenAI, Mistral AI, and Mirakl’s proprietary AI models to offer brands and sellers a unified, AI-powered hub. The platform supports online growth worldwide by enhancing catalog onboarding and refining advertising strategies with improved reporting capabilities in development.
Offering embedded financing cements Connect’s market position as a central hub for brands and sellers to manage all aspects of their operations. With Daily Advance, businesses are able to apply for flexible cash flow on hundreds of marketplaces at the same time, in just a few clicks.
Storfund’s Chief Revenue Officer Oliver said, “Our goal is to revolutionise ecommerce cash flow by making Daily Advance the norm on every marketplace globally, so this partnership is a significant milestone for us. It demonstrates that Storfund’s technology can be deployed anywhere in the ecommerce ecosystem: it is not just a solution for marketplaces and retailers, but also the technology platforms which support those marketplaces and retailers. Mirakl is one of the most innovative tech companies globally and we are delighted to be partnering with them.”
Mirakl has consistently bucked the trend of slower ecommerce growth since the pandemic, for example, in 2024, Mirakl-powered marketplaces saw Black Friday sales climb by 31% whereas comparative data provided by Salesforce shows global sales for Black Friday growing by only 5%. Mirakl attributes its success to its commitment to all three parts of the ecommerce ecosystem: consumers, brands & sellers and marketplaces.
Marc Baranes, CEO of GpasPlus uses Storfund on nine Mirakl marketplaces including, plus Amazon. He said “Storfund’s uncapped financing was crucial to our 50% growth last year. The bigger you are, and the more marketplaces you sell on, the more Storfund is essential.”
Unlike more traditional forms of ecommerce financing, Storfund's Daily Advance is "pay as you go", meaning it can be paused and unpaused per marketplace as needed. Businesses can choose to use the service only when they make more from it than what they pay for it, so Daily Advance remains a source of revenue, rather than a source of expense.
By giving back control of their cash flow, Daily Advance assists Mirakl in its mission to support brands and sellers to stay competitive in an increasingly demanding market. Storfund’s technology is built for the intensive speed and volume of ecommerce transactions, and the amount sellers can receive each day is virtually unlimited - whether they make sales of $10,000 or $1m, Daily Advance will enable them to maintain their momentum.
Jane Barge, Vice President of Mirakl Connect, said, “Mirakl is always looking to innovate and to challenge the status quo. Making cash flow an enabler, not a barrier, to brands and sellers’ growth is a key pillar of Mirakl Connect’s value proposition as a central hub for multichannel operation management. We are delighted to be launching Daily Advance with Storfund”.
About Storfund
Founded in London in 2018, Storfund provides up to $7 billion per year to sellers on Amazon, TikTok Shop, Back Market, Kaufland and many others. Our mission is to make ecommerce cash *flow*.
We started Storfund with a simple idea: marketplace sellers should get paid immediately for their sales, just like traditional retailers.
Marketplaces are responsible for over 50% of purchases in a global industry worth $5 trillion, but sellers wait between 7 and 45 days to get paid. Storfund pays sellers on the day that they ship.
www.storfund.com
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
New Mirakl X Storfund partnership launches
