OREO gets its most epic dunk ever – in the Milky Way

JAKARTA, Indonesia, April 29, 2025 /PRNewswire/ -- OREO, cherished worldwide for its special bond with milk as epitomized by the "OREO dunk", has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!

 

"Oreo and milk's bond is timeless. Launching Oreo Space Dunk cookies, we added a playful twist, taking Oreo's dunk to new heights…literally!" said Jonathan McCarthy Mondelez Vice President Marketing, SEA.

Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. The craft featured a hydraulic system to eject the cookie in a specific angle, giving a visual impression of Oreo getting dunked in the Milky Way. A multi-camera setup recorded the entire process, from take-off to ejection.

"Leo Indonesia's idea for launching Space Dunk cookies was both challenging and funny at same time. Despite having launched numerous things into space, sending a small cookie in a specific direction demanded substantial engineering and testing. It was also vital to ensure our custom space craft returned safely to earth with no environmental impact. We're thrilled with the mission's success!" says Chris Rose, PhD. Head of Projects & Business Development at Sent Into Space.

Oreo puts a clever spin on space flights by being the first brand to give the impression of being dunked into the Milky Way. This twist, swapping dunking in milk for dunking the Milky Way, is designed to resonate with consumers and maintain Oreo's authentic, relatable personality across markets.

"At OREO, we believe that a spark of childlike curiosity can bring families closer together. And what's more curious (and fun!) than reinventing the iconic ritual of Dunking in milk – to dunking an Oreo into the Milky Way? This is one more playful step in our journey to connect the world through playfulness," said Lucas Levy, Mondelez SEA Regional Marketing Director.  

OREO's epic dunk launched in Cukul, Indonesia, an ideal spot for viewing the Milky Way, hosting media and influencers from ten Asian markets. A film captured OREO's voyage from its Cikarang factory in Indonesia to space, using a custom launch craft by Sent to Space. The video humorously depicts a visual impression of OREO's attempt to "dunk" in the Milky Way, introducing the new Space Dunk cookies.

"When we wondered how OREO could launch space-themed cookies, the answer came straight from the galaxy. Whether there's milk in the Milky Way, we can't say, but we do know this is the most epic OREO dunk ever," says Ravi Shanker, Chief Creative Officer at Leo Indonesia and Publicis Groupe Indonesia.

OREO's Space Dunk campaign explores space across ten Asian markets with five unique embossments: rocket, helmet, star, telescope, and shooting star – all are inspired by the taste of space. The campaign captures children's curiosity and parents' imagination. At www.OREOspacedunk.com, a custom game developed by Leo Indonesia, lets consumers dunk OREOs in the Milky Way virtually on their mobile to earn points and win exciting prizes.

Watch OREO's epic interstellar launch film here:

Press Contacts:

Barbara Messer: barbara.messer@publicisgroupe.com  

About Leo Indonesia

Leo Indonesia is a creative solutions agency and part of the newly minted, Leo. Uniting two of the world's most renowned networks of Leo Burnett and Publicis Worldwide, Leo is a global creative powerhouse and a dominant constellation of over 15,000 creative professionals across 90 countries under a single brand.  As part of Publicis Groupe, Leo operates under the "Power of One" philosophy, combining human-centric creativity with advanced data and technology capabilities to deliver transformative and integrated creative solutions for today's complex business challenges.

https://leoburnett.com/ 

About Mondelēz International

MondelÄ“z International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. MondelÄ“z International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

LAS VEGAS, Jan. 10, 2026 /PRNewswire/ -- The four-day 2026 Consumer Electronics Show (CES 2026) concluded in Las Vegas, with BiLight, a global pioneer in flexible perovskite photovoltaic (PV) technology, making a standout debut as a green tech dark horse.  Guided by its brand vision of "Energy Equity," the company is driving the global scenario-based adoption of flexible PV technology.

Themed "Defining the Physical Boundaries of AI," this year's CES highlighted the deep integration of green energy and AI as a key trend. BiLight showcased three core product lines at the Las Vegas Convention Center, shattering the inherent perception of traditional PV products as "bulky, rigid, and single-scenario." Among the highlights, the world-premier rollable flexible perovskite solar curtain garnered significant attention, integrating sunshade, heat insulation, and power generation functions to directly supply electricity to home and office devices, reshaping the "PV + Space" application ecosystem. Additionally, the handheld rollable solar product became a hot favorite for outdoor PV applications, thanks to its portability and efficient energy supplementation capabilities. The lithium-free perovskite electronic nameplate set a new benchmark for office innovation: optimized with low-light power generation technology, it can stably supply energy under ordinary indoor lighting. Paired with low-power e-paper display and Bluetooth refresh functions, it achieves "seamless charging and permanent use," addressing the resource waste of traditional paper nameplates and the environmental concerns of lithium-ion battery devices. This innovative solution attracted extensive consultations and negotiations with office equipment manufacturers and purchasers.

BiLight's tech strength sparked cross-industry collaborations. A top energy storage firm discussed joint R&D for "flexible PV + portable storage" to ease outdoor device battery anxiety. Automotive representative SHM explored rollable solar sunroofs and curtain PV for enhanced vehicle endurance. AI hardware firm BleeqUp and satellite companies also engaged, probing applications in smart terminals, space energy, and IoT tracking.

At a TMTPost-hosted roadshow, BiLight Co-Founder James Fang outlined a three-year roadmap: full-scenario coverage across consumer electronics, automotive storage, building-integrated PV, and satellite energy, building a "PV+" ecosystem. This vision and clear strategy strengthened global partners' confidence.

Looking ahead, BiLight will prioritize R&D, deepen global collaborations, and expand flexible PV's reach. Committed to reshaping the global energy landscape, it aims to fulfill its "Energy Equity" promise—making green energy accessible to all.

CONTACT: Hugo Ni, hugoni@bilight.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BiLight Dazzles CES 2026: Flexible Perovskite PV Leads Green Tech Wave, Forges Global Partnerships