OREO gets its most epic dunk ever – in the Milky Way

JAKARTA, Indonesia, April 29, 2025 /PRNewswire/ -- OREO, cherished worldwide for its special bond with milk as epitomized by the "OREO dunk", has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!

 

"Oreo and milk's bond is timeless. Launching Oreo Space Dunk cookies, we added a playful twist, taking Oreo's dunk to new heights…literally!" said Jonathan McCarthy Mondelez Vice President Marketing, SEA.

Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. The craft featured a hydraulic system to eject the cookie in a specific angle, giving a visual impression of Oreo getting dunked in the Milky Way. A multi-camera setup recorded the entire process, from take-off to ejection.

"Leo Indonesia's idea for launching Space Dunk cookies was both challenging and funny at same time. Despite having launched numerous things into space, sending a small cookie in a specific direction demanded substantial engineering and testing. It was also vital to ensure our custom space craft returned safely to earth with no environmental impact. We're thrilled with the mission's success!" says Chris Rose, PhD. Head of Projects & Business Development at Sent Into Space.

Oreo puts a clever spin on space flights by being the first brand to give the impression of being dunked into the Milky Way. This twist, swapping dunking in milk for dunking the Milky Way, is designed to resonate with consumers and maintain Oreo's authentic, relatable personality across markets.

"At OREO, we believe that a spark of childlike curiosity can bring families closer together. And what's more curious (and fun!) than reinventing the iconic ritual of Dunking in milk – to dunking an Oreo into the Milky Way? This is one more playful step in our journey to connect the world through playfulness," said Lucas Levy, Mondelez SEA Regional Marketing Director.  

OREO's epic dunk launched in Cukul, Indonesia, an ideal spot for viewing the Milky Way, hosting media and influencers from ten Asian markets. A film captured OREO's voyage from its Cikarang factory in Indonesia to space, using a custom launch craft by Sent to Space. The video humorously depicts a visual impression of OREO's attempt to "dunk" in the Milky Way, introducing the new Space Dunk cookies.

"When we wondered how OREO could launch space-themed cookies, the answer came straight from the galaxy. Whether there's milk in the Milky Way, we can't say, but we do know this is the most epic OREO dunk ever," says Ravi Shanker, Chief Creative Officer at Leo Indonesia and Publicis Groupe Indonesia.

OREO's Space Dunk campaign explores space across ten Asian markets with five unique embossments: rocket, helmet, star, telescope, and shooting star – all are inspired by the taste of space. The campaign captures children's curiosity and parents' imagination. At www.OREOspacedunk.com, a custom game developed by Leo Indonesia, lets consumers dunk OREOs in the Milky Way virtually on their mobile to earn points and win exciting prizes.

Watch OREO's epic interstellar launch film here:

Press Contacts:

Barbara Messer: barbara.messer@publicisgroupe.com  

About Leo Indonesia

Leo Indonesia is a creative solutions agency and part of the newly minted, Leo. Uniting two of the world's most renowned networks of Leo Burnett and Publicis Worldwide, Leo is a global creative powerhouse and a dominant constellation of over 15,000 creative professionals across 90 countries under a single brand.  As part of Publicis Groupe, Leo operates under the "Power of One" philosophy, combining human-centric creativity with advanced data and technology capabilities to deliver transformative and integrated creative solutions for today's complex business challenges.

https://leoburnett.com/ 

About Mondelēz International

MondelÄ“z International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. MondelÄ“z International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

OREO gets its most epic dunk ever – in the Milky Way

Under Akio Aoki's visionary leadership, Osaka's creativity takes center stage in a citywide festival designed to make art accessible to everyone.

OSAKA, Japan, May 13, 2025 /PRNewswire/ -- As Expo 2025 draws the world's attention to Osaka, the city is poised to reveal even more of its innovative spirit. Between May 28 and June 24, Osaka Art & Design 2025 (OAD2025) will run parallel to the Expo, transforming the city's urban space into an art gallery.

The event, organized by the Osaka Art & Design 2025 Executive Committee—a collaboration of major Japanese department stores and railway companies—sees more than 60 venues across the city's neighborhoods of Umeda, Shinsaibashi, Namba, and Abeno host more than 600 creators and brands from Japan and around the world. Around 650,000 locals and international visitors are expected to visit and interact with the art, design, and innovation that OAD2025 has woven into everyday spaces.

Under the theme "Overlaps – Converging Passions," OAD2025 merges some of the city's busiest stations, stores, bars and galleries with art exhibitions, installations, performances and pop-up events, making art accessible to everyone.

Notably, artists Sayaka Miyata and Midori Hirota will create an immersive installation connecting Osaka Umeda Twin Towers North to the Hankyu Department Store, turning everyday errands into cultural moments. Official maps highlight each of these temporary exhibits, and a digital stamp rally with digital gift card prizes provides visitors a fun incentive to visit them all.

OAD2025 is produced by Akio Aoki, founder of DESIGNART INC., a platform that energizes the creative industry by sparking people's passion for craft. Aoki, known for pushing the boundaries of art, founded OAD2025 to showcase Osaka's energy, ingenuity, and creativity to the world and inspire connoisseurs and casual passersby alike to discover art in unexpected places. Even Osaka's famous nightlife scene will benefit from the festival, with bar exhibitions and talks planned across the city.

"It's an incredible honor to bring this citywide event to life. Through OAD2025, I hope visitors from around the globe will find excitement and inspiration in Osaka's creativity and find reasons to return and continue their discovery of the city's art and design scene," says Aoki.

Find out more at: https://www.osaka-artanddesign.com/en/

Press release (PDF): https://x.gd/v7haR   
Factbook (PDF): https://x.gd/eTbIf
Image Files: https://x.gd/0c0MHi
Follow us on Instagram & Facebook @osakaartanddesign

About the Creative Director and CEO of DESIGNART INC., Akio Aoki:

Akio Aoki is the founder and creative director of DESIGNART INC. After launching MIRU DESIGN—a Tokyo-based creative agency—in 2009, he led branding and exhibition projects across disciplines including art, architecture, product design, and fashion. He served as Creative Director of ASAHIKAWA DESIGN WEEK (2015–2019) and is the representative of DESIGNART TOKYO, one of Japan's largest design and art festivals. Aoki is also known for his contributions to sustainable design, public art initiatives, and international cultural exchange through platforms like "1% for Art" and "Description for" during Milan Design Week.

About Osaka Art & Design (OAD):

Osaka Art & Design (OAD) was launched in 2023 as a citywide initiative led by a consortium of major department stores, railway companies, and cultural institutions in Osaka. The organizing committee was formed to promote Osaka's creative identity globally, especially in anticipation of Expo 2025.

This cross-sector partnership brings together the city's commercial and cultural infrastructure to embed art and design into everyday urban life. OAD serves not only as an annual event but as an ongoing platform to strengthen Osaka's role as a leading hub of creativity and innovation.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Osaka Art & Design 2025: Turning Osaka City, Japan, into a Canvas