JAKARTA, Indonesia, April 29, 2025 /PRNewswire/ -- OREO, cherished worldwide for its special bond with milk as epitomized by the "OREO dunk", has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!
OREO gets its most epic dunk ever – in the Milky Way
OREO gets its most epic dunk ever – in the Milky Way
OREO gets its most epic dunk ever – in the Milky Way
OREO gets its most epic dunk ever – in the Milky Way
"Oreo and milk's bond is timeless. Launching Oreo Space Dunk cookies, we added a playful twist, taking Oreo's dunk to new heights…literally!" said Jonathan McCarthy Mondelez Vice President Marketing, SEA.
Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. The craft featured a hydraulic system to eject the cookie in a specific angle, giving a visual impression of Oreo getting dunked in the Milky Way. A multi-camera setup recorded the entire process, from take-off to ejection.
"Leo Indonesia's idea for launching Space Dunk cookies was both challenging and funny at same time. Despite having launched numerous things into space, sending a small cookie in a specific direction demanded substantial engineering and testing. It was also vital to ensure our custom space craft returned safely to earth with no environmental impact. We're thrilled with the mission's success!" says Chris Rose, PhD. Head of Projects & Business Development at Sent Into Space.
Oreo puts a clever spin on space flights by being the first brand to give the impression of being dunked into the Milky Way. This twist, swapping dunking in milk for dunking the Milky Way, is designed to resonate with consumers and maintain Oreo's authentic, relatable personality across markets.
"At OREO, we believe that a spark of childlike curiosity can bring families closer together. And what's more curious (and fun!) than reinventing the iconic ritual of Dunking in milk – to dunking an Oreo into the Milky Way? This is one more playful step in our journey to connect the world through playfulness," said Lucas Levy, Mondelez SEA Regional Marketing Director.
OREO's epic dunk launched in Cukul, Indonesia, an ideal spot for viewing the Milky Way, hosting media and influencers from ten Asian markets. A film captured OREO's voyage from its Cikarang factory in Indonesia to space, using a custom launch craft by Sent to Space. The video humorously depicts a visual impression of OREO's attempt to "dunk" in the Milky Way, introducing the new Space Dunk cookies.
"When we wondered how OREO could launch space-themed cookies, the answer came straight from the galaxy. Whether there's milk in the Milky Way, we can't say, but we do know this is the most epic OREO dunk ever," says Ravi Shanker, Chief Creative Officer at Leo Indonesia and Publicis Groupe Indonesia.
OREO's Space Dunk campaign explores space across ten Asian markets with five unique embossments: rocket, helmet, star, telescope, and shooting star – all are inspired by the taste of space. The campaign captures children's curiosity and parents' imagination. At www.OREOspacedunk.com, a custom game developed by Leo Indonesia, lets consumers dunk OREOs in the Milky Way virtually on their mobile to earn points and win exciting prizes.
Leo Indonesia is a creative solutions agency and part of the newly minted, Leo. Uniting two of the world's most renowned networks of Leo Burnett and Publicis Worldwide, Leo is a global creative powerhouse and a dominant constellation of over 15,000 creative professionals across 90 countries under a single brand. As part of Publicis Groupe, Leo operates under the "Power of One" philosophy, combining human-centric creativity with advanced data and technology capabilities to deliver transformative and integrated creative solutions for today's complex business challenges.
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TOKYO, April 8, 2026 /PRNewswire/ -- Osaka is one of Japan's most popular destinations for international travelers. Historically a thriving merchant city, Osaka is famous for its vibrant atmosphere, the warmth of its people, and a rich, diverse culinary scene. From local favorites like "takoyaki" and "okonomiyaki" to world-class shopping and entertainment, the city offers an accessible and exciting experience that draws visitors from across the globe. Of course, being home to the world-renowned theme park, Universal Studios Japan, is another major reason travelers flock to this city.
Japan itself is highly regarded worldwide for its safety, well-organized society, and the spirit of omotenashi (heartfelt hospitality). Visitors can enjoy a unique blend of traditional culture, modern aesthetics, and beautiful cityscapes. Furthermore, the recent trend of the weaker yen has made Japan an even more attractive and economical choice for international tourists.
For those looking for the perfect base to explore Osaka in May (Golden Week) or during the summer holidays, Oriental Hotel Universal City is highly recommended. Located just steps away from Universal Studios Japan, this official hotel offers the ideal location and a comfortable environment for travelers looking to make the most of their theme park adventure and their stay in Osaka.
Official Hotel of Universal Studios Japan
As an official hotel of Universal Studios Japan, Oriental Hotel Universal City offers a special stay tailored specifically for park guests. Located just a stone's throw from the gates, the hotel boasts an unbeatable location as a hub for sightseeing and leisure. After a full day of excitement at the theme park, you can return to the comfort of your room in no time.
The Welcome Lounge: A Colorful Start to Your Journey
Upon arrival, guests have exclusive access to our Welcome Lounge. This relaxing space allows you to kick off your trip in style while enjoying a selection of soft drinks and light snacks. This service is highly rated by our guests as the perfect way to unwind and recharge after a long journey, ensuring your stay in Osaka starts on a high note.
Osaka is famously known as "Japan's Kitchen," celebrated for its incredible culinary depth. At Oriental Hotel Universal City, our breakfast is a highlight of the guest experience, designed to let you savor Japan's unique food culture from the moment you wake up. We offer a diverse buffet featuring both Japanese and Western specialties, providing the perfect energy boost for a day of exploring Osaka or a thrilling adventure at Universal Studios Japan. Our breakfast is a hit with international travelers and consistently ranks as a top reason for guest satisfaction.
Your Safe and Secure Base for an Unforgettable Osaka Journey
Japan is globally renowned as one of the safest countries to visit, offering travelers true peace of mind. From its unique cultural heritage and picturesque streetscapes to the world-famous spirit of omotenashi, Japan offers endless captivating experiences for visitors from around the world. When you visit Osaka, we invite you to make Oriental Hotel Universal City your home away from home. Together with the excitement of Universal Studios Japan, we look forward to providing you with a truly special stay.
Oriental Hotel Universal City
Opened in 2021 as an official hotel of Universal Studios Japan, Oriental Hotel Universal City was designed around the concept of "Charge from Nature." We offer a diverse range of accommodations to suit every travel style and group size, from standard double and twin rooms accommodating up to four guests to triple rooms that can house up to six. For larger families or groups, we provide connecting rooms for up to eight guests, as well as our flagship 54-square-meter Premier Twin rooms for those seeking extra space and luxury. Each room features a functional layout with a calming design rooted in earth tones, and every guest can enjoy a superior night's sleep on a premium Simmons bed.
Our buffet restaurant, GREEN WALL DINING, brings to life the concept of "A Refreshing Morning" within an airy, open space inspired by lush greenery. The menu is carefully crafted to revitalize both mind and body, providing the perfect energy boost for the day ahead. Guests can enjoy a wide variety of hearty and delicious options, including our signature juicy, thick-patty burgers and the Croffle Benedict—an innovative twist on Eggs Benedict that combines a crispy, buttery croissant-waffle texture with classic flavors. Paired with our freshly squeezed orange juice, our breakfast offers everything you need to kick-start your adventure in Osaka.
