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- The innovative Korean brand introduces its plant-based Bulgogi and Pulled Pork to over 300 Kroger stores nationwide
- With demand for Korean flavors at an all-time high, UNLIMEAT brings authentic taste and sustainability to mainstream grocery aisles
LOS ANGELES, April 30, 2025 /PRNewswire/ -- Korean cuisine is experiencing unprecedented growth across the United States. According to a September 2024 report by Circana, a leading consumer behavior analytics firm, Korean restaurant locations in the U.S. increased by 10% over the past year. In a historic milestone, Jungsik in New York City became the first Korean restaurant in the U.S. to earn three Michelin stars. In total, 16 Korean restaurants nationwide have earned at least one Michelin star — the highest number to date — reflecting the growing recognition of Korean culinary excellence. Meanwhile, Korean food-related hashtags have surpassed 15 billion views on TikTok, signaling mainstream fascination with K-cuisine across digital and cultural platforms.
Building on this cultural momentum, UNLIMEAT, an innovative Korean plant-based meat brand, is expanding its market presence with the rollout of two flagship products — Korean BBQ Bulgogi and Pulled Pork Original — to more than 300 Kroger-affiliated stores nationwide. These products will be available in divisions including Ralphs, Fred Meyer, King Soopers, and Smith's, bringing authentic Korean flavors to the mainstream freezer aisle.
Founded in Seoul, UNLIMEAT is rooted in sustainability and culinary innovation. The brand transforms surplus grains and legumes into clean-label, flavorful meat alternatives that are 100% vegan and non-GMO. Designed for easy preparation, its products offer a convenient and delicious way to enjoy the bold, savory essence of Korean cuisine — without compromising on health or environmental impact. The company is now expanding its lineup to include a wider range of Korean-inspired ready-to-eat meals featuring its signature plant-based proteins.
- Korean BBQ Bulgogi: A sweet and savory classic, this plant-based version is marinated in a soy garlic sauce, ideal for stir-fries, bowls, salads, or lettuce wraps.
- Pulled Pork Original: Juicy and tender with a satisfying bite, this versatile protein is perfect for tacos, sliders, or Korean-fusion dishes.
While headlines often suggest a slowdown in the plant-based market, UNLIMEAT continues to grow steadily thanks to strong customer support. "We're excited to bring the bold flavors of Korean cuisine to a broader audience through our partnership with Kroger," said a UNLIMEAT spokesperson. "Our mission is to make the healthy appeal of Korean cuisine more accessible to American tables, while delivering a balanced complete Korean meal experience — all through the lens of sustainable, plant-based innovation."
As the largest supermarket chain in the U.S., Kroger continues to expand its plant-based offerings to meet evolving consumer preferences. The addition of UNLIMEAT's products provides shoppers with globally inspired choices that align with modern dietary trends and growing cultural curiosity. UNLIMEAT's Korean BBQ Bulgogi and Pulled Pork Original will be available in Kroger-affiliated stores starting in May.
- The innovative Korean brand introduces its plant-based Bulgogi and Pulled Pork to over 300 Kroger stores nationwide
- With demand for Korean flavors at an all-time high, UNLIMEAT brings authentic taste and sustainability to mainstream grocery aisles
LOS ANGELES, April 30, 2025 /PRNewswire/ -- Korean cuisine is experiencing unprecedented growth across the United States. According to a September 2024 report by Circana, a leading consumer behavior analytics firm, Korean restaurant locations in the U.S. increased by 10% over the past year. In a historic milestone, Jungsik in New York City became the first Korean restaurant in the U.S. to earn three Michelin stars. In total, 16 Korean restaurants nationwide have earned at least one Michelin star — the highest number to date — reflecting the growing recognition of Korean culinary excellence. Meanwhile, Korean food-related hashtags have surpassed 15 billion views on TikTok, signaling mainstream fascination with K-cuisine across digital and cultural platforms.
Building on this cultural momentum, UNLIMEAT, an innovative Korean plant-based meat brand, is expanding its market presence with the rollout of two flagship products — Korean BBQ Bulgogi and Pulled Pork Original — to more than 300 Kroger-affiliated stores nationwide. These products will be available in divisions including Ralphs, Fred Meyer, King Soopers, and Smith's, bringing authentic Korean flavors to the mainstream freezer aisle.
Founded in Seoul, UNLIMEAT is rooted in sustainability and culinary innovation. The brand transforms surplus grains and legumes into clean-label, flavorful meat alternatives that are 100% vegan and non-GMO. Designed for easy preparation, its products offer a convenient and delicious way to enjoy the bold, savory essence of Korean cuisine — without compromising on health or environmental impact. The company is now expanding its lineup to include a wider range of Korean-inspired ready-to-eat meals featuring its signature plant-based proteins.
- Korean BBQ Bulgogi: A sweet and savory classic, this plant-based version is marinated in a soy garlic sauce, ideal for stir-fries, bowls, salads, or lettuce wraps.
- Pulled Pork Original: Juicy and tender with a satisfying bite, this versatile protein is perfect for tacos, sliders, or Korean-fusion dishes.
While headlines often suggest a slowdown in the plant-based market, UNLIMEAT continues to grow steadily thanks to strong customer support. "We're excited to bring the bold flavors of Korean cuisine to a broader audience through our partnership with Kroger," said a UNLIMEAT spokesperson. "Our mission is to make the healthy appeal of Korean cuisine more accessible to American tables, while delivering a balanced complete Korean meal experience — all through the lens of sustainable, plant-based innovation."
As the largest supermarket chain in the U.S., Kroger continues to expand its plant-based offerings to meet evolving consumer preferences. The addition of UNLIMEAT's products provides shoppers with globally inspired choices that align with modern dietary trends and growing cultural curiosity. UNLIMEAT's Korean BBQ Bulgogi and Pulled Pork Original will be available in Kroger-affiliated stores starting in May.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
UNLIMEAT Rolls Out Its Bold Korean Plant-Based Meats at Kroger
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
