CLEAR's Patented Breakthrough: 3 Global Patents & 200 Dermatologists Validate Next-Gen Dandruff Solutions

SHANGHAI, April 30, 2025 /PRNewswire/ -- Recently, CLEAR, Unilever's premium professional anti-dandruff brand, held a grand launch event at TANK Shanghai, debuting its first-ever SCALPCEUTICALS PRO RANGE—a groundbreaking series born from over a decade of scientific research by 5 global labs and more than 200 dermatologists. This high-profile industry event not only marks a monumental breakthrough in CLEAR's 50-year journey of scalp care innovation but also heralds a revolutionary new era of "cellular-level^[1] repair" powered by three patented technologies^[2]. Furthermore, CLEAR officially announced the launch of the "Scalp Health Science Expert White Paper," aiming to propel the beauty and hair care industry into a new phase of scientific advancement through cutting-edge research achievements.

CLEAR SCALPCEUTICALS PRO RANGE Global Launch: Redefining Premium Scalp Care with Technological Innovation

Currently, China's premium scalp care market is experiencing explosive growth, expanding at a rate of 190% and reaching a scale of over 33 billion RMB. Faced with evolving consumer demands and their diverse needs for scalp health, simply focusing on ''cleansing'' is no longer enough to satisfy their desire for a premium experience.

"The key to a healthy scalp lies in fundamental repair at the cellular level." Elsharkawy Mohamed, Unilever China's Hair Care Marketing Director and Global Vice President of CLEAR, emphasized that Clear is now focusing on cell science and announced the global launch of the brand's first SCALPCEUTICALS PRO RANGE.

Elsharkawy Mohamed also stated, "This launch event is not only about refreshing our products, but more importantly, about upgrading CLEAR's brand positioning. Our SCALPCEUTICALS PRO RANGE will shift the industry focus from 'basic cleansing' to 'derma-level professional scalp care.' Moving forward, CLEAR will deepen research in scalp cell science, striving to become 'consumers' go-to expert brand for scalp health.'''

Revolutionary Breakthrough at the Cellular Level: CLEAR Unveils the "Scalp Cell Response Mechanism"

Eric Han, Head of R&D for Unilever Beauty & Wellbeing North Asia, stated: ''In the new era of scalp care, treatment should not remain superficial. CLEAR's technological approach is about 'rebuilding the foundation' by synergistically managing cell metabolism and the scalp microbiome to help restore scalp health.''

Thus, the CLEAR SCALPCEUTICALS PRO RANGE, built upon three patented technologies^[1] now introduced five targeted products: The Selenium Disulfide Anti-Dandruff Shampoo incorporates Unilever's proprietary Selenium Disulfide PRO^[3] Technology, which strengthens the protein "skeleton" and "outer walls" of barrier cells^[2] to eliminate and prevent dandruff at its root cause^[4], clearing 99% of flakes in just one wash^[5], and correcting oiliness, dandruff, and itch in 4 weeks^[6]. The Scalp Massage Essence helps repair the scalp barrier and create an invisible shield against dandruff. For recurrent dandruff issues, the Anti-Dandruff Conditioning Shampoo utilizes Piroctone Olamine^[7] Technology to not only inhibit and fight dandruff but also to improve the scalp environment, boosting dandruff resistance by 500%^[8].

[1] Refers to the barrier cells of the scalp epidermis.

[2] Refers to the three patents in the CLEAR SCALPCEUTICALS PRO RANGE formulas. Specifically: CLEAR Soothing and Repairing Shampoo formula, a UK invention patent with patent number EP4271351; CLEAR Anti-Dandruff Conditioning Shampoo formula, a US invention patent with patent number US12246084; and CLEAR Oil Control Shampoo formula, a Chinese invention patent with patent number ZL201811056799.0.

[3] Refers to the selenium disulfide, serine, alanine, glycine, and panthenol in the formula of Clear's Selenium Disulfide Anti-Dandruff Shampoo.

[4] Refers to the root cause of dandruff.

[5] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after one use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary.

[6] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after 4 weeks' use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary. Itch refers to scalp itch caused by dandruff.

[7] Piroctone Olamine

[8] Unilever internal testing shows that CLEAR Anti-Dandruff Conditioning Shampoo inhibits the root cause of dandruff more than 6 times better than our internal control product. Individual results may vary.

^[1] Refers to the barrier cells of the scalp epidermis.

^[2] Refers to the three patents in the CLEAR SCALPCEUTICALS PRO RANGE formulas. Specifically: CLEAR Soothing and Repairing Shampoo formula, a UK invention patent with patent number EP4271351; CLEAR Anti-Dandruff Conditioning Shampoo formula, a US invention patent with patent number US12246084; and CLEAR Oil Control Shampoo formula, a Chinese invention patent with patent number ZL201811056799.0.

^[3] Refers to the selenium disulfide, serine, alanine, glycine, and panthenol in the formula of Clear's Selenium Disulfide Anti-Dandruff Shampoo.

^[4] Refers to the root cause of dandruff.

^[5] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after one use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary.

^[6] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after 4 weeks' use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary. Itch refers to scalp itch caused by dandruff.

^[7] Piroctone Olamine

^[8] Unilever internal testing shows that CLEAR Anti-Dandruff Conditioning Shampoo inhibits the root cause of dandruff more than 6 times better than our internal control product. Individual results may vary.

From Product Innovation to Industry Leadership: CLEAR is Pioneering a New Era of Scalp Health.

In addition, during this launch event, CLEAR also initiated the "Scalp Health Science Expert White Paper." This initiative aims to provide consumers with more scientific references for scalp health and to propel the entire beauty and hair care industry into a new phase of development. The White Paper is based on Unilever's over fifty years of dedicated scalp research, the latest advancements in scalp science, and the profound insights of 1,100 domestic and international dermatologists on scalp health, focusing on issues such as dandruff, oily scalp, sensitivity, and hair loss. It explains, in an accessible manner, the clinical manifestations, underlying mechanisms, and scientific care recommendations for these conditions.

"CLEAR has dedicated over 50 years to in-depth scalp research. This newly launched SCALPCEUTICALS PRO RANGE represents a vibrant step in the brand's ongoing commitment to its premiumization strategy and its exploration of localized innovation within China," stated Chen Ge, President of Unilever China. "China is not only a significant global consumer market but is also becoming an innovation hub for the beauty and hair care industry. By deeply integrating into China's innovation ecosystem, we are upgrading from functionality to science, and from products to systems, thereby injecting continuous momentum into the transformation and sustainable growth of the global industrial chain."

Notes:

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CLEAR's Patented Breakthrough: 3 Global Patents & 200 Dermatologists Validate Next-Gen Dandruff Solutions

CLEAR's Patented Breakthrough: 3 Global Patents & 200 Dermatologists Validate Next-Gen Dandruff Solutions

CLEAR's Patented Breakthrough: 3 Global Patents & 200 Dermatologists Validate Next-Gen Dandruff Solutions

Korea-Based Food Producer to Launch 'Heung-Bu Duo' Bread Celebrating Famous LAFC Duo Son Heung-Min and Denis Bouanga;
Partnership to Include Domestic Product and Merchandise launches, Plus U.S.-Focused Marketing Campaigns

LOS ANGELES and SEOUL, South Korea, Dec. 31, 2025 /PRNewswire/ -- Starting in 2026, fans of Paris Baguette and Los Angeles Football Club (LAFC) will be able to find products inspired by the "Heung-Bu Duo" (Son Heung-Min and Denis Bouanga) at Paris Baguette.

Paris Baguette's partnership with LAFC of Major League Soccer (MLS) marks the first such partnership by a company in Korea's food and foodservice sector with a U.S.-based sports team. The partnership is Paris Baguette's third global sports collaboration, following partnerships with Paris Saint-Germain (PSG) in 2023-2024 and Tottenham Hotspur of the English Premier League in 2025.

Through this partnership, Paris Baguette will roll out LAFC-themed bakery products and merchandise starting in 2026, along with a variety of customer engagement programs such as Meet & Greet event and ticket giveaway.

"Sports are powerful content that connects fans around the world and enables closer engagement," Jin Soo Hur, Vice Chairman of Paris Baguette, said. "Through our partnership with LAFC, we will offer a variety of activities that allow customers to share joyful moments and special experiences with our bread."

"We are thrilled to partner with Paris Baguette, a global bakery brand loved by consumers in the United States and around the world for its delicious, high-quality offerings," Larry Freedman, LAFC Co-President said. "This partnership will elevate each of our brands as we bring people together through the shared experiences of the beautiful game and wonderful food."

LAFC is a Los Angeles–based club that debuted in 2018 and currently boasts star players such as Son Heung-Min, Denis Bouanga and Hugo Lloris on its roster. With the recent addition of Son, the club has garnered world-wide attention, rapidly expanding its fan base in Korea and internationally.

By combining bakery and sports in a unique way, Paris Baguette continues to expand its touchpoints with global sports fans and customers through activities such as launching club- and player-themed products and merchandise, running customer promotions, and conducting stadium advertising. The brand has gained attention with innovative campaigns, including displaying a Korean-language LED billboard message reading "Hello! Paris Baguette" at PSG home matches and producing videos featuring PSG star players enjoying Paris Baguette bread. These efforts earned the company the "Marketer of the Year Award," selected by the Korea Advertisers Association. Paris Baguette also serves its coffee at Tottenham Hotspur's home stadium.

Paris Baguette continues to expand its global presence, operating approximately 3,400 stores in Korea and around 700 stores across 15 countries in the United States, Europe, and Asia, for a total of more than 4,100 stores worldwide. In North America, including the U.S., the company aims to operate 1,000 stores by 2030 and has recently strengthened its operations by commencing construction on a local baking plant in Texas.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC

PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC